What Do You Say To A New Restaurant Owner: Anywhere-Anyplace?

Are Your Mastermind Group & Network Failing You Or Helping You?

Are Your Mastermind Group & Network Failing You Or Helping You?  

A Critical Question in Business & Life!

How Will You Know?

Take The Mastermind & Network Assessment Challenge Here.

A 6 Part Discovery Survey With A Detailed Customized Assessment For You To Follow.

Is the state of your network and masterminds helping you get to the next level of business or hurting you? Does it need repair or reconstruction?  Don’t you feel you need to know?  A strong vital network and group of masterminds is one of the most critical needs you have if you want to move. Approaching 40 or over 40 and feeling challenged in continuing the pole vault up to the next level. It becomes even more critical as we age.  Take the Discovery Survey Here Now.

 

Big Ideas Mastermind Summit-Pre Announcement Savings Bonus


You can continue to take advantage of our pre-launch discount for the Big Ideas Mastermind Summit until September 15, 2107.

Pre-Launch Discount 10 Days Only: 65% off the standard fee. $795 for our Mastermind with a Twist, January 5-8, 2018 in sunny Ixtapa, Mexico. Send us an email to “bob@bobrempel.com” telling us about you and your business and we’ll forward full details of our promotion.  This is our high touch way of ensuring the highest quality of mastermind group is created. The way we like to work anyway.  Real people-real connections!

Start Your Year With A Transformational Event That Creates Your Own High-Quality Mastermind Group In One Weekend, And Provides You With A Full Year Of Coaching Support From The BobRempel.com Team and Partners.

Awesome value for $795 we believe. But only available at that fee for the next 10 days. Share it with other business owners and leaders, ceos, entrepreneurs.

Call For Content Partners for Big Ideas Mastermind Summit, Ixtapa, Mexico Jan. 5-8, 2018

Do you believe that 1+1 can often equal 3, or 4?  Are you looking for significant growth in your Influencer status in 2018? You can stimulate and energize a group of business and organizational leaders to make 2018 truly a transformational year.  Do you personally want to start 2018 off stronger than 2017 in an almost magical, and yes, warm setting?  Does getting inside the ropes and all the workshops at a real Blues and Blues Rock-Festival intrigue you as well, as perhaps even performing yourself, with or without the All-Star blues band in attendance backing you up.

You answered yes to two or more of the questions.  This announcement from the team at BobRempel.com will be of interest.

“Today (September 4, 2017) we open the doors to discussions with suitable content partners.

Top quality Masters level content in Branding, New Customer Acquisition, Real Engagement, Generating Big Transformational Ideas, and Using Meditation and Mindfulness in Business is of particular interest. There will also be a presentation on the opportunities and pitfalls of doing business in Mexico and Latin America.

Our summit portion will consider actions we take and contribute to as a Mastermind group to developing better future leaders in our communities and the world. If you are an expert in developing future leaders, we want to talk to you too. Should you attend? How do you want to start your year?

You won’t believe the transformation for your business or life! Masterminds with a twist.  All about Peak Performance & Next Level Achievements.

At our events, you always get Dinner & Desserts, many Desserts. For example, one this year, just one of many, is that you get full backstage and inside the ropes access to the Tequila Blues Explosion Festival International in Ixtapa-Zihuatanejo January 5-8.

The first in our series of events for business and organization owners and leaders in destination locales throughout Mexico, the Caribbean and elsewhere. Follow the programming and event details by signing up at http://www.bobrempel.com”

Want to talk. Just send us a note to “bob@bobrempel.com” and we’ll arrange to talk online or by phone.  A great 2018 begins now!

 

Have You Been Invited? The Big Ideas Mastermind Summit January 5-8, 2018 Ixtapa, Mexico

The Number 1 Method of Gaining New Customers Most Businesses Miss On

Our feature article for June is:  The number 1 method of gaining new customers or clients most businesses and organizations miss on.”  It’s our favorite method, it’s a timeless approach, and it truly works. 

Our flagship, business transformation program, The Paco Method uses this extensively. We recently launched The Paco Method to help business and organizations fill the seats in their restaurants and bars, create lineups at the food truck and keep their stores and offices full.  It’s a complete New Customer Acquisition and Loyalty system.   

It’s a managed system. It has multiple parts that are deployed by us and the clients in stages, to achieve the best return on investment and the most stable of cash flow revenue for the client.  You can read an earlier overview and background piece on The Paco Method here,  as well as more information Here.

If you just came here to get some quick ideas on how to obtain New Customers let me help as well.  Perhaps we can develop a future relationship, and that’s where all new customers start.  They become at least somewhat interested or aware of our businesses. New Customer Development Rule #1: Warm is far better than cold.

Here’s a Report with 32 plus customer marketing ideas you can download in pdf form. Plus more ideas in link form if you’re still looking for more after seeing the 32 plus presented.  All we ask is that you share the list or sign up with your email.

Download 32 New Customer Marketing Ideas For Restaurants, Bars, Food Trucks, Retail, Professionals and Many More Here.

The Paco Method system is a complete managed New Customer system with components that integrate well.  The added synergy of using the right ones at the right time is real.

but the #1 Method, my favorite go-to method if I had to pick one, that is just not talked about enough and used enough, is:

Taking A Highly Proactive Approach To Presenting Recent Authentic Reviews & Testimonials About Your Business & Facilitating Word Of Mouth.  Processes that work both in a digital social world and a face-to-face coffee chat world.

What do you do in your own life?

You’re a business owner…you buy expensive and everyday items
Do you read reviews, do you children or your partner read reviews before you go out.

So when it comes to their own business, most business owners shy away from creating systems to allow prospective new customers to hear what others have said.  Why?  Simply their Fear and their reluctance to demand the highest of standards in their business. Fear their products are not good enough, their staff is not well trained, fear of the unknown generally.  The biggest fear is of being criticized for something that is often their life’s passion.  Fear of the negative individual. It cuts to the core.

Bring me solutions when you bring me problems, my high-level superiors often told me.

We get positive reviews and word of mouth when we do a great job, we get scathing reviews and get even comments when we do a poor job.  That might comprise about 10-15% of our customers, perhaps even less.  It’s that group in the middle, that don’t leave reviews unless we implement systems for them to tell us about their experience.

As consumers, we look for well-written reviews that seem authentic, the more the better, and were recently written.  We are jaded. We know how the system can be manipulated.

I do have a hobby of writing reviews when I am in other people’s businesses, especially when I am in a tourist situation. You never totally take off your consultant’s hat of course.  The folks at Trip Advisor recently told me that a simple review I had written about the pros and cons of staying at a particular hotel, using my own system, that I teach business owners to incorporate now, had been read over 5700 times in one year and had received many helpful votes. I was amazed.  Word of mouth has been powerful since the days that folks that started sharing bread and water, coffee, tea, wine, you name it, looking into each other’s eyes.  Today, it moves at lightspeed and there is often no coffee needed.

Here’s a recent presentation from the ReviewsTrust folks that summarized the key facts well, I thought.

Reviews Work!

  • 70% of people say they look at Reviews BEFORE making a purchase (powerreviews.com
  • 63% of consumers indicate they are more likely to purchase from a site (business) that has product ratings and reviews (searchenginejournal.com)
  • Reviews Increase consumer trust by 12x  (econsultancy.com)

What A Fool Believes?  Remember the very popular The Doobie Brothers song?  We’re business fools. We’re so in love with our ideas, our vision, our passion, our hard work that we believe that we forsake external thinking.  Even when we get it all right and finely tuned internally in our business, if the future client and the repeat client does not see that and others are not hearing about it, we are ultimately doomed to failure.  Our customers, and what they think of their experience with us, can, in the end, make us successful or failures.

A Reviews System can make you a winner.  Reviews, Testimonials, Word of Mouth, Referrals, Local Search, Feedback, Focus Testing, Community Involvement and more.  All aspects of an externally focused business, essential aspects. Tweet This.

The building blocks of your highly effective Reviews method to acquire New Customers and turn them into Lifetime Customers are fairly basic.

-Be Findable In Local Search  (People read reviews, people search for business that will give them a good experience nearby)

-Be Ready To Attract All Walk By and Last Minute Type Shoppers Into Your Premises,

-Present Always Fresh Recent Reviews Online And At Your Place of Business,

-Be Prepared To Answer All Questions Before The Customer Experience Begins,

-Make The Customer Experience The Best Possible,

-Ensure Every Customer Is Requested To Leave An Honest Review Before They Leave Your Business,

-Ask At Least Twice While They Are With You.

-Seek Their Contact Information For Various Forms of Followup.

But let’s go back to the first one, Be Findable, and do that properly to start.

15 Directories You Need To Be Listed

2017 Top Online Directories

Which One:  Google My Business or Facebook.   Well Both Of Course.

Facebook Wants Local Business TooWhen You Have A Steady Stream Of Fresh Reviews Coming In

How To Show Off Your Customer Reviews and Testimonials

To start, we always advise “keeping it real”.  “Real recognize real” say the street kids playing ball on the playgrounds.  People will be impressed you bring a fair and balanced eye to your review.  The same reason we decide those kinds of news stories on the media are the most trustworthy.  The credibility comes from the way they are put together.

You probably already know how important reviews are in terms of marketing your products and services. They break down the barriers your potential customers may have when trying to decide whether or not to do business with you.

Reviews and testimonials can bring a lot of credibility to your business, which ultimately results in higher conversions and more revenue.

Whether you’re a dentist, handyman, attorney, chiropractor, electrician, or other local services company, it is important to build up a certain level of trust with your prospects – and reviews can help you do just that.

In other words, they bring an incredible level of profitability that businesses cannot afford to ignore.

Maybe you already have some glowing reviews and are wondering how to get more eyes on them. This is key.

Here are five places you can show them off for maximum exposure.

  1. Your website

Displaying customer reviews on your actual website will really help draw in sales because these prospects are obviously already interested in your business.  So putting your customer reviews and testimonials where they can clearly see them will only work to your benefit. Ideally, you should have a testimonials page, but don’t be shy about posting a few of them on your home page and other pages as well.

  1. Social Media

It’s hardly surprising that displaying your reviews on social media is going to give you ultimate exposure. With millions of visitors every day, these sites give you the opportunity to show off your ratings to a massive number of people. Take Facebook for example.

If you go to the ‘about’ section on your business page timeline, you’ll see it if you edit the address section, there’s an option to check a box which reads “show map, check-ins and star ratings on the page”.  

  1. Place them inside of your e-books or reports

If you’re giving away free e-books or reports to get opt-ins for your email list, put your reviews and testimonials inside of them to boost results. You’re already giving them helpful information that they find valuable by providing the content. Including your reviews and testimonials will further add to the fact that your business is the right one to meet their needs.

  1.  Add them to your printed marketing materials

Just like everything mentioned above, reviews and testimonials can also help any printed advertising perform better. Most of the time, you may be limited on space, but it only really takes one or two reviews to show prospects that you are reputable.

  1. At your place of business

Showing off your reviews and testimonials inside of your place of business is powerful.  It’s a great way to show existing customers that they’ve made the right choice and can go a long way in customer retention and referrals.

Reviews and testimonials themselves are important. But it’s where you display them that brings the real value. Displaying them in the places mentioned above will definitely shine a positive light on your business, increase conversions, and help you generate more sales.

How Do Your Prospective And Current Customers See You

But let’s back this up and help you with the framework you will need to get the best possible authentic reviews on an ongoing basis. Your brand is the extension of the Internals we mentioned before translated to the External environment.  What your Customer or Client sees or feels from their experience with your business.

This is the Master’s course content for a long-term successful business.  For a successful small business, the owner, manager or leader is the brand and the message and all staff and all aspects of the external environment support it.  For a political figure, the famous Roger Ailes book title, You are the Message”, applies still today.  Leaders are a key part of any Brand created.  This is what

This is what we present at our 20-20 Leaders With Vision Retreats/Masterminds where we help business and organizations by developing leaders, the brand identity and the external communications within a feedback system.  We help you ensure that your Internals Identity matches your External communication, knowing that it is only through Customers and Clients who willingly choose to work with us, that we are successful.

Time for a quick plug for our Masterminds Retreat conference on January 4-11, 2018 in Ixtapa, Mexico. Turning New Customers Into Raving Fans and Zealots For Your Brand.  Let us know if you’d like more information.  Earlybird registration is now open.

Amazing Sunsets

The book, Primal Branding by Patrick Hanlon, is an excellent overview of the key aspects of a successful brand.

Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing within a few months? How is it that an Oprah becomes an icon, while dozens of other talk show hosts quickly fall into oblivion? Why does Nike inspire such loyalty, while other brands of shoes struggle for market share?

In the book Primal Branding, Patrick Hanlon explains his theory for “Creating zealots for your brand, your company and your future.” He explains how the powerful brands become that way by carefully (and sometimes accidentally) creating a community of believers by employing seven different marketing tactics. All seven of these components are found behind every super-successful brand, product, service, personality, social cause, religion or movement.

Imagine if your product inspired the same level of loyalty that Apple, Disney and Starbucks receive from their customers. Now imagine you can actually engineer that loyalty right into your brand – it makes your head spin a bit, doesn’t it?

According to Patrick, these are the 7 key ingredients that you or your product, service or brand must have to inspire zealous loyalty.

  1. The Creation Story – This is the back story that sets the stage. Think of Steve Jobs and Steve Wozniak in their parents’ garage building the first personal computer, Jeff Bezos writing Amazon’s business plan in the backseat of his car, or pharmacist  Dr. John Pemberton concocting Coca-cola.

You need a back story for your product, service or business. This might be how you got the idea, your struggle to solve a problem, your inspiration, etc. Storytelling is as old as language itself and touches people on a very deep, primal level. Do you want to foster a real, unifying connection on a subconscious level with your prospect? Then you need a story.

  1. The Creed – This is what you believe in, your core principle, your mission statement. A creed differentiates and motivates. According to Sidney Pollack, “It’s the spine that supports the entire enterprise.” See if you can recognize these creeds:

“It’s the real thing”

“Save the whales”

“All men are created equal”

“Just do it”

So what’s your creed? Invest some time to get this right. And if you have more than one product and the products are wildly different, know that you’ll want a different creed for each one. For example, you won’t have the same creed for an info product on traffic generation as an info product on building your abs.

  1. The Icons – These are best defined as a quick concentration of meaning. This could be a logo like the Nike swoosh, the smell of Cinnabons in the mall, a country’s flag, a national anthem, Alice Cooper’s eye make-up, Kiss’s face make-up, the Budweiser Clydesdales, Disney’s castle as well as Disney’s 2 black mouse ears, McDonald’s arches, the 2 notes Law and Order plays just before the show appears, the opening music to any television show or the 5 signature notes of Intel.

http://www.youtube.com/watch?v=aEDpqFHTSVM

Choose your icon carefully, and then use it in all of your marketing. Update it when needed, being careful not to lose it in the process. It should always be instantly recognizable and tightly tied to your brand.

  1. The Rituals – This is how our customers interact with your product and service, and how you interact with them. This one is a little harder to define and illustrate. We have rituals for everything we do on a frequent basis, including brushing our teeth, doing laundry, driving our car and checking our email. The key here is to focus on improving the experience the customer has with your product or brand. How can you raise the experience to a higher level? How can you make it more enjoyable, or even something they look forward to? How can you take the stress out and put the fun in?

Here’s a great example: The ritual of flying. While most airlines are cutting every frill to the absolute bare bone, Virgin is moving in the opposite direction. They hand you a plastic shoulder sack full of goodies. There’s a television screen on the back of every seat. They serve Virgin Cola and let you listen to music and watch movies non-stop.

What can you do to make the ritual of discovering, buying and using your product more enjoyable – so enjoyable, in fact, that people will talk about you and your product?

  1. The Pagans, or Nonbelievers – These are best defined as “those other guys.” Us against them. Apple vs P.C. and Internet Explorer vs Firefox vs Chrome. One political party vs their opposition. One sports team vs their rival. Nothing unites a group faster than having a common ‘enemy.’ 7up declared itself the “un-cola.” Taco Bell tells you to “think outside the bun.”

Defining your pagans is important in defining who you are. Do you teach methods of getting free traffic? Then paid traffic traffic methods are your pagans. Do you show people how to eat only clean, healthy foods? Then pseudo foods, pseudo food manufacturers and people who eat pseudo foods are your pagans.

  1. The Sacred Words – words specific and exclusive to your own product, service or brand. Walt Disney has ‘Mickey Mouse,’ ‘Goofy’ and ‘Donald Duck.’ Starbucks has a ‘grande.’ Dr. Seuss invented an entire world of sacred words. Apple has “think different.” Texters have their own sacred language. Information product creators and authors create their own terms to define what they’re teaching. By creating your own sacred words, your fans and followers are on the inside of the secret circle with their own language. It’s a cohesive, insider’s-only knowledge that brings a group together.

Think of a young couple in love – they develop their own language that is indecipherable to anyone else, and in this way they become 2 against the world. You can replicate this with your own sacred words, so don’t be afraid to get creative – your customers will love you for it.

  1. The Leader – this person is the catalyst, the risk taker, the visionary, the iconoclast who set out against all odds to achieve something. Think Steve Jobs, Bill Gates, Oprah, Gandhi, Richard Branson, Nelson Mandela and others who have led movements, companies and causes.

The leader could be the founder or it could be someone who takes their place functionally or symbolically. This means if you don’t want to be the leader, you can choose someone else, like a spokesperson for your brand.

Does all of this sound like too much work just to sell a product? Perhaps it is if you’re thinking small. If your goal is to sell a few hundred copies of something and move on, then you don’t need these 7 steps. But if you want to create something that takes on a life of its own and grows exponentially, then adhering to every one of these 7 pieces of the Primal Code is essential.

We talk about making a video or an idea or a product go viral. How does that happen? Is it an accident, or is it because that product or idea meets every one of these  7 criteria? Spend some time looking at the famous people and especially popular brands, and see if they don’t use all 7 of these in their marketing.

Look at it this way – if you could create a brand that grows like a religion, wouldn’t you want to? Imagine the people you can help, the alliances you can forge, and the profits you can make.

There it is. The number 1 method to acquire New Customers.  Create a Reviews & Word Of Mouth system that you work at every day if you are a do it yourself owner or manager, or let professionals like us manage for you.  The Systematic Approach is key.

We very much live in an online world today. We ignore it’s power to hurt us at our peril. We don’t have to just play defence.  We ignore it’s power to help us create successful businesses and organizations at our peril.  We can crush the competition…with a good heart, with the right combination of our online and offline strategy and tactics.

Over the next 30 days, you’ll find the best ideas from The Paco Method outlined here and on our Facebook and Twitter Paco Method pages.  You are most welcome to follow along.

Each one on its own will be gold, for you, we hope, but I need to provide our disclaimer that the magic only really kicks in when all or the most appropriate ones are used for your business. The combination of the ones with the best possible results including the number of new customers earned, and the net cost of their acquisition, or your Return on Investment.

So while most of the methods are mostly already well known, it is how they are implemented that matters most and when.  Like a football playbook.  The plays are in place. The game is managed by the Co-ordinators and the Offensive and Defensive Quarterbacks.  Half time adjustments are critical as well.  The team with the best in-game strategy and execution usually wins, if the talent is equal. Never fear, we do have a few secret and trick plays too with Paco’s Football team too, and we make sure the talent we put on the field is going to be some of the best available and work well together as a unit.

For some of you who are reluctant to seek help, yet you feel the struggle every day, I just ask a few questions.  What’s the value of every New Customer?  What if that Customer became a repeat customer, even a lifetime customers.  What’s your ROI of not using The Paco Method, an ongoing managed system of creating new customers and our professional assistance, or any others professional assistance, for that matter?  Or if The Paco Method is only partly successful in the first year?  What’s the ROI of filling 50% of all current empty seats in your establishment 50% of the time?  If I told you that we had an irresistible offer to all clients in the next 30 days that took away any risk of this program not being successful and provided you with amazing benefits for being an early entrant into our program.

If I told you that we had an irresistible offer to all clients in the next 30 days that took away any risk of this program not being successful and provided you with amazing benefits for being an early entrant into our program.  Well we do.  We’d be glad to explain it to you.  Just send us an email to “bob at bobrempel.com”  or follow The Paco Method on Twitter and send us a message.

I strongly encourage to take some positive action today to create a strong and effective Reviews system in your business and organization.  Stop dappling with it.  Go all in.  It works, I promise.

If you found this article of benefit please share with your business and organizational colleagues. Thank you.  We’d love to see you in Ixtapa, Mexico at our Mastermind Retreat in early January.

Paco Is On Twitter

Tweeting about The Paco Method @pacomethod for growing Restaurants, Bars, Food Trucks, Cafeterias and many other similar businesses that want to fill the seats and create long lineups and crowded stores on a consistent basis.  

Have you got any empty seats? No lineups, short lineups. Inconsistent cash flow. Few repeat customers.  The good news. It doesn’t have to be permanent. You need a managed system and the right mindset.

Follow us on Twitter here and join the conversation.  Ideas and advice on acquiring New Customers and Clients almost daily. 

Paco is on Linkedin too and soon a special community on Facebook.  More information also on this site here.  You can read more about The Paco Method here, you can Click this link to get started or you can contact Bob Rempel directly by email at “bob at bobrempel.com” and we’ll set a time to talk personally.  

The wise Paco might say to the question: “How Do You Develop A Loyal Lifetime Customer & Fan”?

“Get The Right New Customer First…Then We Start With The Method”

 

Why Is This Called The Paco Method Bob?

The Paco Method Customer Formula & System

Why Are You Calling This The Paco Method Bob?
What the H… Is It Man?
Who is Paco?  Who Is It For?  What Can It Do For Us?
Give Us 5 Quick Reasons The Paco Method Will Be Perfect For Our Business!
And The Questions Keep Coming. They Deserve Answers And We’ve Got Answers.
 
“It’s About The Empty Seats, No Lineups, Empty Store, No Names On The Appointment Calendar”, I responded, “Truly Your Number 1 Problem If You’re In Business”   Tweet This.
“But Let Me Start The Answer With A Story, Please”, I Said.
It was the Sunday just before New Years in Ixtapa, Mexico, and people weren’t ready to wind up their vacations. Mid afternoon, either time for a late lunch or early snack. I was walking around, but it wasn’t easy.  The foot traffic was heavy. If you know Ixtapa, you’ll know there are many restaurants and bars off the main street in a commercial area where it’s just foot traffic.
I was alone. First I passed one establishment with the tv on loud enough for me to notice and a waiter handed me a menu with a smile.  I said gracias and on I went.
Next, I passed a new bbq restaurant…ribs and more, not fine dining, but likely great tasting food and perfect for a tourist crowd.   Not open yet, and sort of hidden away.  They were going to need a great marketing approach just to fill the seats, it appeared to me at first glance.
Then I came up to a place let’s call Franklin’s Restaurant & Brews
I sat down and observed…
So I started talking with Tess, the greeter standing outside.  Tess was a friendly sort, with a great smile, and we chatted a bit in between her “Hello” type greeting to the  Tourists in groups of 2, 3, 4 and even larger, that kept walking by quite regularly. A treasure trove of new customers, it seemed to me, but she had “no game”.
Perhaps it was her restaurant and bar and owner who had no game.  I don’t know for certain.   “I’ve got too many customers and I want to keep my seats empty, said no restaurant and bar owner ever, I thought to myself.  But maybe I had found one.  Successful, complacent, not enough motivation to make that extra dollar.  With that kind of thinking the seeds of ultimate destruction have been sowed, I said to no one in particular.
Well, I just read something recently that famed chef and restaurant owner, Gordon Ramsay had submitted.

Gordon Ramsay

Worth sharing with her. Firstly I said, I’m just a simple customer who wants to go where there seems to be a chance for good food at a good price.  What do I look for?  I just want to see how full the place is at normal busy times, Busy at off times really piques my interest.  There has to be a reason why the place looks busy.  I’m willing to take a chance.   I walk in.    So what’s that principle of human behavior, I said?  Important I think to know and remember. I’m not the only one who is willing to follow…for great food, great atmosphere, great value. I don’t know what is the reason until I’m inside, But I have to try.

“They start thinking about the bright lights and accolades instead of filling their restaurant. As opposed to worrying about being famous, worry about the restaurant being popular within your neighborhood. The NYTimes, Michelin, The New Yorker, they will come visit you if it’s the best in the neighborhood, but don’t worry about outside of that neighborhood. Become full on a Monday, Tuesday, and a Wednesday. If a restaurant in its first six months can be full on a Monday and Tuesday, then the rest of it takes care of itself.

The second thing is to know your customers. Cook within the vicinity you are in and don’t start reaching too far too soon.”

So off I went and spent the next three months researching and preparing the best of “New Customer Acquisition” strategies for businesses like these Ixtapa restaurants.  Lots of traffic. However, no game when it comes to luring customers into their place of business. I use lure in the most positive way.  Think of a fishing lure. Flashy, enticing, a true persuader, and it keeps working in the water.  Persuasion brings them in.  Then the system requires the business to truly deliver on its promises and initial appeal.  The process towards creating high value lifetime customers and fans.

The Paco Method was our working title but in the end we decided to brand the program this way.  It is easily repeatable methods that together form a complete system.  The best in return on investment because everyone needs better value from their marketing.  The best in data collection or we’re not going to be able to tweak it when necessary.

So When We Met Again Recently The Questions Kept Coming.

Why Is This Called The Paco Method?  

Paco in Spanish is Ferdinand. Like the Bull?

No, I Replied, There Is Much More Finesse Behind It.

It’s called The Paco Method because in business we can all use The Paco Methods to get potential customers who are walking by our business or seeing, in person or virtually, our business and what we offer, into our business and buying from us.

Is Paco Real Or An Imaginary Individual?

Paco is real, he is 15 and he’s got more marketing and sales mojo than most of us twice or three times his age.

Paco is in the food business.   Paco deals with tourists every day on the beaches of Acapulco.  Paco has products he believes in. He walks by them, just the reverse, but so similar in a way.  

He has 5 seconds to turn them into potential customers, and perhaps ongoing customers & fans.  Maybe not for his lifetime, but his methods are designed to turn them into lifetime fans of the Paco brand and products.  

What caught my attention the most was the fact he speaks 10 languages, enough of each to engage in a conversation with potential customers.   A critical rule of engagement is to bring down the barriers that everyone puts up when they see a sales person walking to them or they feel they have fallen into a sales trap.

The conversation is real, he is a bit of a novelty when they see his maturity in his teenage years, and the fact he just spoke with them in their first language.

The Paco Method is our brand and marketing name here at the RempelGroup Team for a customer and client development formula and system that “Gets Them & Keeps Them” if we can dumb it down to what it does.  

The System is formally called “From The First 5 Seconds To A Lifetime Customer & Loyal Fan”:  Acquiring & Keeping Valuable Customers For Your Restaurant, Bar, Food Truck & All Other Food Businesses.   We know it works for many other businesses and organizations as well, and we’ll be launching new Paco Method programs for other types of business with our partners over the next 12 months.

All of us in business can learn from Paco, wise in marketing well beyond his years.   We created a full ongoing system of new customer acquisition and lifetime customer development with full operational support from us that you can use daily.  It was all inspired by Paco.

I’ll send you the links to the Paco story and video that went viral online, I said to her.

Paco sells empanadas in 10 languages

Video Link: https://youtu.be/U-fhaNQAbNs  (Viral-Interview)  https://youtu.be/AfL8j2fkvkk (Viral Live Tv Interview 2) https://youtu.be/gkwMxCOpT5I  and https://youtu.be/IA_znlvagE4  

And the questions continued!

Q. Who Is It Best For?  

A. For All New or Relaunching Businesses Who Want To Consistently Fill The Seats & Create Long Lineups

Q. Who Is Delivering The Paco Method?  

A. Bob Rempel and the RempelGroup Team…30 years of marketing & communications expertise leading a talented team of individuals that produce results in today’s world.  Bottom line thinking always.

Q.  Why you, how do I know this will work, 

A. This is what we do, it’s our specialty. We provide guarantees and options for a compensation based on results implementation. Picture this. It’s almost gif like… Your empty restaurant, bar or food truck looking in from outside with you the worried owner looking on. Then Paco enters the picture and your picture changes to a full restaurant, bar or food truck lineup, with many people and many smiles.  High ROI (return on investment) marketing and communications is the answer.  Our system works.  Let’s see if a partnership is a good fit.

Q. Why Should We Be One Of The First?  Why Not Wait Until Others Are Using It Successfully?      

A. Do you remember what Ramsay said, I responded?     

What are the real reasons over 60 percent of all restaurants and bars fail in the first five years? If you make it to five that would be great, I said, many of those never make it past their first year.

This CNBC Article points to the importance of Location, what we’d call knowing your Neighborhood, your Demographics, and your Competition.  It’s about the physical location and it’s about the location you occupy in your potential customer’s mind.

Do your restaurant or bar business appear to be worthy of a visit?  That’s more complicated than it seems.  Every person has different criteria and mental screens on which they assess those they wish to enter into an economic and sensory relationship with.

I’ll tell you what works for me personally I told her.  I’m not selling here.  If I see many of the seats filled and people smiling and enjoying themselves, I want to give that place a try.  So you see why for someone like me, and I know I’m not unique because it’s a basic psychological principle of wanting proof before we put down our own money and time, you’ve got to do anything to first get the seats filled.  Paper the house if you have to.  I’m a valuable lifetime customer, I’m loyal, I value places that keep their staff and stay constant in their offerings with a little flair from time to time of course. First, you’ve got to me to come in.

The article also suggests that Restaurants & Bars live in a new age where digital means allow the world to know your failures so quickly, but less so your successes.  There are some simple management processes I told her that allow you to make sure that your successes and the positive feelings of your new and    We call that simply “stupid”!  Bad business.

Fast Forward to late April. Here’s a published review I saw the other day about the new rib place….My millennial-aged daughter         forwarded it to

People Do Read Reviews! You Need Many, Many Positive Ones To Outweigh 1 Negative Review

me. We were talking about going to try their ribs.  She decided she wanted to try the other place mentioned.  Not enough other positive reviews and word of mouth to counteract this review by some tourists. 

Here’s What I Believe,  And What We Emphasize In The Paco Method Program.  

-You (your restaurant, food truck, bar, other food services) Will Mine Every Piece Of Positive Feedback & Comments

-You Will Become A Star With Your Customers-their friend, their confidant, their trusted advisor on your best food products that day, a leader in the community they will follow

-You Will Become A Star In Your Neighborhood And Your Community And People

-You And Your Staff Will Know Exactly The 5-10 Words You Need To Say To Every Prospective Customer (depending on the type of customer and the read you get) To Get Them To Truly Want To Come Into Your Business.  Yes, This Will Take Some Training & Practice.

-You Will Know And Use 3 Advanced Digital Marketing Methods Almost No One Else Is Using To Lure And Attract New Customers To Your Place of Business.

-You Will Know And Use 3 Old School Marketing Methods and Principles of Persuasion That Go Back To The Times Of Dale Carnegie And Other Master Persuaders That Everyone Else Has Forgotten

-You Will Develop Great Marketing ROI Because You Will Focus On Developing Lifetime Customers From Your New Customers

-You Will Have A Complete New Customer/Lifetime Customer System That We Will Provide As A Total Managed Service Under Your Direction.  You Can Focus On Wowing Customers With Food Quality and Ensuring Your Staff Are The Best Team Possible.

-Best of All, You Have Our Full Guarantee That Your Customer Acquisition Costs Will Be Less Than Your Present Costs And You Can Assure Yourself Of A No Risk Entry By Choosing Either A Per Customer Acquired Payment Plan

-Applications To Use The Paco Method And Our Managed Service Are Now Open.  Only A Select Few Will  Get In In This Round. Entrants in this round will also have the flexibility to end the contract after 3 or 6 months (whichever you decide)   Once the program is well established, new clients will have 1-year agreements or longer.

Q. We’re Interested. So What Should We Do Next?

A. Send us an email note, call us, or go to our start page and download the application form.  Let’s see if we’re a good fit for each other.

Backgrounder:

More on Paco the Acapulco beach vendor who went viral.

Paco sells empanadas in 10 languages

Video of Acapulco beach vendor has made him a celebrity

Video Link Here: https://youtu.be/U-fhaNQAbNs  (viral-interview)  https://youtu.be/AfL8j2fkvkk (viral live tv interview 2)  https://youtu.be/gkwMxCOpT5I

https://youtu.be/IA_znlvagE4  

Mexico News Daily | Saturday, October 29, 2016

A young beach vendor from Acapulco has become a celebrity overnight after a video showing him selling empanadas in his own original way went viral.

Francisco Orihuela Ramírez, 15, is not only a successful salesman, he is also proficient enough to offer his homemade products in 10 different languages — Spanish, English, French, Italian, Dutch, German, Russian, Portuguese, Arabic and Hebrew — to tourists on the beaches of Acapulco.

Paco, as he is known by his family, is fond of music, plays the guitar and is an avid reader. He also prepares his own products, mostly empanadas, but sometimes a dessert known as flan as well. What he wasn’t prepared for was the instant stardom and attention he has received in the last week.

In his unique way, the youth approaches beachgoers and instantly attracts their attention: “What you’re missing is a little snack, like some empanadas, don’t you think? A good purchase today, as I have ham and cheese, cheese and ham, and diet shark. Salsa and napkins are on the house to draw you in, what do you say?”

Paco can be heard telling his customers that “if you don’t buy empanadas from me now, you’ll have to wait 86,400 seconds, which amount to the 24 hours between today and tomorrow, the time you’ll spend wondering why you didn’t have an empanada today.”

“If the quality of the empanada is not good enough to satisfy your palates’ needs, I would immediately proceed to refund your money,” he said, before relentlessly going on to give his customers no option but to buy two orders.

Paco walks six days a week from the Gran Hotel to the Calinda Hotel, in the Santa Lucía bay area. “It’s several hours,” he said, “depending on how hard I work that day.”

But work, for Paco, is not a burden. “. . . you’ve got to see it as a fun part of your routine. It’s easier that way.”

“I’ve liked business since I was a kid. In primary school, I brought lots of candies and sold them. It’s what I do,” said young entrepreneur told the newspaper Milenio.

Of his sales spiel, he said he was born with it. “I like to do it, see people react to my speech. It’s amusing. Of course I am thinking about what I’m going to say, I always try to do something different, to stand out, but in the end, it’s all just fun.”

The viral recording of that spiel went far, reaching the director of strategic alliances at Telmex, Elías Ayub, who said in a tweet he wanted to get in touch with Paco.

“I’m not joking. If someone knows how to get in touch with him, I would thank you. I want to bring him to work with me NOW.”

The businessman’s enthusiastic tweet paid off and he soon was in contact by phone with Paco’s parents, to whom he offered a scholarship for their son.

In a video posted on his Facebook page, Ayub said he learned that both parents are working and they are all right economically. “They said that they are doing OK, and that they don’t need a scholarship, nor are they in need of anything, and that Paco’s video going viral was serendipitous.”

“It is kids like Paco, who are willing to work, who are the entrepreneurs we must help and support, because they make the country a better place,” said Ayub in his recording.

Paco, for his part, said he felt proud of all the attention and thanked Ayub for his words, “and for buying five empanadas.”

Paco said he was interested in meeting people like Ayub, “because we always need investors.”

Source: Milenio (sp), El Universal (sp)

See more at: http://mexiconewsdaily.com/news/paco-sells-empanadas-in-10-languages

What Is The Most Common Mistake New Restauranteurs Make?
Two relevant answers by experienced restaurateurs, from this Quora thread.  More on the Empty Seats Empty Premises problem.

“They try to be superman and do everything so they can be all things to all people.

If that is hard to read or process imagine what it is like trying to live it.

Small business people tend to think they can do it all. After all, they put in the work to get where they are now and were successful so why can’t they keep on that route?

The problem is most people cannot maintain that level of focus and cannot be experts in all fields. My goal is if I can hire someone to do my tasks at least to 80% of what I can do then I should hire them for that so I can focus on what I am good at.

What is a restaurateur’s time worth? If I am worth $50 an hour and I pay someone $15 to do 80% of a job as well as I do then I am getting 180% for $15. I get my time back to focus on what I am best at and I get the other job done as well. Worst case scenario I need to touch up their work.

Why be penny wise and pound foolish trying to spend 4 hours hacking out a plumbing job when a plumber can do it better, faster, and ultimately cheaper.

Then they need to focus on their Unique Selling Point. You cannot easily be simultaneously a high-end wine bar with cheap food, late night music, Chinese Tapas with an Ecuadorean Veg Forward bent, and whatever the top 10 trends list say are going to be popular. Pick a USP and go all in on that.

Then market it. Collect email addresses and get Facebook advertising going. There are so many outlets for marketing and most restaurateurs have a website that hasn’t been touched in a year and think their annual Yellow Pages ad is enough.

Any restaurateur, especially a first timer, needs to learn to focus, to work on what is truly important and not try to be Superman.”

from 12 Year Restaurant Owner Damon Sauer:  written February 6, 2017

“I opened my second restaurant and thought I had done everything right. Advertising, ramp-ups, dry-runs, the works. I didn’t have more than 1 or 2 customers in the first 3 weeks in a 250 seat restaurant. One night during dinner, a couple walked into my empty restaurant and I heard her say to her husband “This place is totally empty, the food must be terrible!” and they turned to leave. I chased after them and explained that we had just opened (Grand-Opening sign wasn’t enough?) – I treated them to anything they wanted. Another week went by and I had already started letting all but a single cook and waitress go home early. 5 pm came and people started coming in, and more people, and more people. Every seat was filled and I only had 1 waitress and 1 cook. I tried calling people back in… but nobody EVER answers a call from the boss after they have been let go early lol. Turns out that that couple was friends with a critic who subsequently reviewed my restaurant in the local paper with 5 out of 5 stars. (It was a local paper I am sure I wouldn’t get a 2 out of 5 in New York). We made it through the night and were busy from that day forward.

Most common mistake – being under-funded. You just know that you will pack your place in the first day/week/month and that just isn’t reality no matter how good your food is.”

Critical Mistakes Made By Early Stage Restaurant & Bar Owners & Chains

We give credit to world renowned chef and restaurant owner, Gordon Ramsay, for an excellent response on Quora. We’re reprinting it here with thanks to Quora.

-Think Marketing!  And Then Think More Marketing

-Fill The Seats In Off Peak Times

-Think Community-Adjacent Community & Community of Interest

And We Add: Get Constant Feedback From Your Customers And Keep Finetuning Your Offerings.  Stay Focused On Acquiring Customers And Retaining Them For A Lifetime.

-Get Constant Feedback From Your Customers And Keep Finetuning Your Offerings.

-Stay Focused On Acquiring Customers And Retaining Them For A Lifetime.

Read Gordon Ramsay‘s answer to What are the most common mistakes first-time restaurateurs make? on Quora

“They start thinking about the bright lights and accolades instead of filling their restaurant. As opposed to worrying about being famous, worry about the restaurant being popular within your neighborhood. The NYTimes, Michelin, The New Yorker, they will come visit you if it’s the best in the neighborhood, but don’t worry about outside of that neighborhood. Become full on a Monday, Tuesday, and a Wednesday. If a restaurant in its first six months can be full on a Monday and Tuesday, then the rest of it takes care of itself.

The second thing is to know your customers. Cook within the vicinity you are in and don’t start reaching too far too soon.”

Want some help with your Restaurant, Bar, Food Truck, etc. Marketing Focusing On New Customers. Are You A New or Relaunching Stand Alone or Chain Operation.  Our new Paco Method Marketing System may be perfect for you. More information is available here and here

Explode Your Customer Base With The Paco Method For Restaurants & Bars A Cheatsheet-Checklist

You’ve heard this one haven’t you?

How does a business acquire a valuable Lifetime Customer and Loyal Fan?  

Acquire them as a New Customer first!

The Paco Method System For Restaurants & Bars And All Food Service Establishments To Explode Your Customer Visits is based on our new book and media coming soon.

“From the First 5 Seconds To A Lifetime Customer And Fan:   A Revenue Growth Program for New & Developing Food Trucks, Bars & Restaurants in Tourist & Other High Traffic Areas…Facing Stagnant & Slow Growth. Real Stories From The Front Lines & Strategies You Won’t Hear Anywhere Else.  From Psychology to the Latest In Tech To Explode Your Customers And Revenues.

The Paco Method System, aka “From The First 5 Seconds To A Lifetime Customer and Fan”, for those who like more formal titles, is much more than a couple of tweaks here and there in your food service, restaurant or bar or food truck operations. It’s an extensive ongoing program to fill the Empty Seats in your establishment consistently and turn your cash flow around. The kind of empty seats you see in the photos here in this post.

We’ve been receiving questions about The Paco Method, since we’ve announced our launch for April 4th. We’d like to add more information.

It’s been developed for any early stage restaurant, bar, food truck or any food or related service business, new or relaunching. It’s a system meant to get you up to consistent cash flow and profitable status as soon  It’s very flexible and highly adaptable to other similar businesses needing to attract new customers first, before you move into phase 2 of the Paco Method, which turns them into loyal long-time customers and fans of your business.

Many have asked is it only for food service establishments. It’s designed at this point to be implemented with them, but easily adaptable to other types of business and our Team would be glad to work with any “Good Fit” kind of business.

How do we get business to see the power of the Paco Method and our systematic approach to attracting new customers, and then creating zealots of your brand and business?  We begin to talk via email and online.

Firstly, we direct you to our template for Calculating The Value Of Every New Customer. This leads you to an Annual Revenue Increase Calculation.  Then we ask you to Calculate the Lifetime Value of that Customer using variables such as retention percentage, years as customer, number of annual visits and average value per visit.

You decide that the financial and management benefits of a managed/systematic New Customer/Lifetime Customer marketing and communications program are to your benefit.  We both feel like we are a good fit and you are prepared to test drive the program for a minimum period of 3 months.  Longer, if you wish exclusivity in your area or type of restaurant.

 

We provide you with a detailed Checklist and CheatSheet that you will use in implementing the program with our ongoing assistance.

The Checklist will include the following in full detail and much more proprietary information only our Clients will see.

*Detailed Analysis of your Competition

*Detailed Analysis and Audit of your Business

*Ownership/Mgmt Staff Orientation & Training: Mindsets, Service & Quality Standards, Desirable New Customers, First 5 Seconds, Reputation & Reviews, Media Relations, Community Relations, Brand Identity, More.

*Software:  Provided

*Hardware:  Provided

*Administration:  Systems Provided

*Daily/Weekly/Monthly Procedures: Templates

*Pre-Program Data Collection: Templates

*Daily/Weekly/Monthly Data Collection: Procedural Systems & Templates

*Automation:  Tweaks & Tricks Provided

*Much Much More.

 

In summary, when you unbox the program, your Checklist will show you the Systems & Methods Training & Procedures, The Tech: Hardware & Software and the Integration & Support Procedures. Away You Go.

But you’re not in this alone. It’s your business, but things always slip, even when it comes to something so crucial to your ultimate success.  Acquiring New Customers on a systematic consistent ongoing basis.

You need to feel you are Accountable to someone. That’s us, but of in the most friendly client-consultant kind of way.  We’re here to ensure the job gets done. Your seats get filled.  Revenue grows.  Cashflow is more consistent.

You’ll also enjoy the weekly calls with other Paco Method users too. Fellow owners sharing experiences and tips.  Plus our yearly conferences of learning, inspiration, and fun.

Would You Like To Be On The Wait List For The Full Program Details When We Announce And Even Get A Sneak Peek? Early Users Will Get An Opportunity To Set Exclusivity Privileges If They So Wish.   Just complete the form below with your business name, location, email and your mobile number.  We’ll be in touch to connect with you soon after.

 

Announcing The New Customers Solution For Restaurants, Bars & The Food & Beverage Industry

Media Release, March 16, 2017   Additional Information Added: March 24/17

New Customers & Fill The Seats Solution Secret Playbook Comes To All Early Stage & Struggling Restaurants & Bars WorldWide

For More Information: Media:  Bob Rempel, CEO, RempelGroup Team  Email: bob@rempelgroup.com
For More Information: Interested Food Service Establishments: Website: BobRempel.com

Today, the RempelGroup Marketing & Communications Team is pleased to announce the forthcoming release of a new systematic and methodical program and playbook that will help new and relaunching Restaurants and Bars Fill the Seats in their empty establishments and set them on the path to acquiring lifetime customers.

It’s called the Paco Method, in honor of a 15-year-old Mexican boy from Acapulco, whose story went viral for his success in selling empanadas on the beach to tourists of all kind…in 10 different languages. More formally, it is “From The First 5 Seconds Of Contact To A Lifetime Customer and Brand Zealot. How New Restaurants, Bars & Food Trucks Can Fill The Seats And Create Long Lineups Consistently.”

“You need new customers consistently in your early years to generate revenues and the needed cash flow to ensure your business doesn’t fail like the 60-70% of the others in the industry. Without new customers you never get to the point where you can have a lifetime customer and fan of your business and your brand”, said Bob Rempel, CEO of the RempelGroup Team.

“Apart from great food, great service, and an overall wonderful experience, which basically just gives you a reason to be in business”, said Rempel, “the number one reason early stage restaurants and bars fail is they don’t know have systematic methods to keep bringing customers into their establishment”.

“It’s a simple equation he said:  Increased Consistent Revenue=New Customers Consistently.  Then it transitions into Consistent Revenue + Growth=Repeat Customer Visits and Referrals after that business is on solid footing a few years or more in”.

Q & A:

What is the Paco Method: A uniquely developed mix of methods, including software, hardware, and procedures, that when implemented systematically and monitored closely will help early stage restaurants, bars, and food truck and other similar businesses attract new customers on an ongoing basis.  It becomes The Paco Playbook.

How Do I Acquire The Paco Method:  There is a qualification process that starts with a simple email connection on our website, a short questionnaire, and then a phone conversation and interview.  It’s a matter of determining a good fit on both sides.  The early members of our program get exclusive usage in their areas,  and we are reluctant to offer that to anyone who does not take a medium to longer term perspective.  Similarly they user must be comfortable with us and our philosophy about tracking data and being responsive to changing environments and changing conditions.   Users can acquire the program on a monthly subscription fee basis, or a simple fee structure based on the number of new customers acquired per month.  Return on Investment (ROI) for the program’s adopters is designed to exceed all other similar systems or programs.

What’s the Background To The Program:  Program was in development for almost 6 months.  It was inspired by hearing the concerns of a new restaurant owner about getting customers while watching a steady stream of foot traffic and slow-driving vehicles go by during a very busy Christmas season in a tourist town.  His worry, his fears, inspired us to just outline what to do in a step by step way and offer to work alongside him and his restaurant team as the program was implemented.

What Makes It Unique:  It truly reflects the best of the past, present, and the future. The RempelGroup team has blended Old School and New School,  Offline and Digital

Is It Only For New Restaurants & Bars:  It’s perfect for those businesses with a high walk by traffic and slow drive-by-traffic!  We are promoting it in the launch stage for Restaurants, Bars, Food Trucks and other related businesses because it was inspired and designed to help a new restaurant.  It’s easily adaptable for other types of business. For example, it’s well suited for any business located in shopping mall locations, interior or exterior.

For an update on the new customers to lifetime customers The Paco Method, for new and relaunching Restaurants, Bars, Food Trucks and other Food Service establishments please view our Checklist/Cheatsheet Post Here   For our recent Blog Post on “The Single Most Important Mistake First Time Restauranteurs Make” view world renowned chef Gordon Ramsay’s answer and our analysis Here 

Rempel is available for interviews and other speaking opportunities related to Newer & Relaunching Restaurant & Bar Rescue and Growth subjects: “The 10 Reasons Why New Restaurants & Bars Fail”, “The One Thing You Should Focus on First If You Are Starting Or Relaunching A New Restaurant or Bar”, and “20 Ideas You Can Use Today On How You Can Market Your Own Restaurant”.

Rempel is an experienced media and public speaking veteran, having worked as a Public Relations and Media Director for several large Canadian corporations, and a rapidly growing NonProfit Social Enterprise, which had a food service component.  He has appeared live on all major television networks in Canada, news, current affairs, and morning breakfast television, and been interviewed by all major daily newspapers during the course of his career.  This includes:  CBC, CTV, Global, City, Globe and Mail, National Post, Winnipeg Free Press, and many more.

Crushing with heart

In addition, he speaks on “Crushing The Competition…with Heart and a Cause: Strategy and & Tactics No One Else Is Emphasizing To You That Help Small and Medium Sized Business Stand Above Their Competition” and on “Global Linkages:  5 Key Steps For Mexican Business To Help Them Expand World Wide Where English Is The First Language of Business”.

 

The RempelGroup Marketing & Communications Team is also actively currently involved in promoting specialty Tours and Travel to the beaches of Mexico, including a new Blues-Rock Festival in Ixtapa-Zihuatanejo in 2018 and Unique Sporting Events on or near the beaches of Ixtapa-Zihuatanejo during the North American winter travel season.

Issue 13 of The Bob Rempel Weekly Digest Now Out

Read our Vol 1 Issue 13, March 16, 2017 Now   Subscribe Now To The Weekly Digest  For Free, And Receive Our New Newsletter Free As Well For The Next 12 Months.  Just Click The Link Previous And The Subscribe Link Is At The Top.

Here’s An Excerpt From The Forward Of The Issue:

“What do new restaurants, bars, food trucks, and other food service, where ever they are located, all want? Every table full; lineups at the takeout window, of course.
Get the food and drink quality in place, offer good value, provide good friendly service and a warm hospitable atmosphere and your have just the foundation of a successful establishment. Everyone does that. It’s startling to know that over 60% of new restaurants and bars fail in the first year.
How do you lure, I use the word purposely, New Customers into your business.  Never in, never a chance to turn them into a Lifetime Customer and a Fan of your Brand.   Today we have announced the launch of “The Paco Method System: From The First 5 Seconds To A Lifetime Customer” for all new and relaunching Restaurants, Bars, Food Trucks and other Food Service Establishments.  Plus it’s highly adaptable to other types of businesses.
Officially the launch is currently set for April 4, but we’re establishing relationships now with businesses that are ready to roll on using a well thought out and unique system to bring New Customers into their establishment. Contact us through our BobRempel.com website or directly here:  As an incentive to become an early adopter, all signups in the next 3 weeks prior to launch receive a special Summary CheatSheet & Checklist for The Paco Method, and a waiver of our normal five figure setup fee.
To support that program we’re establishing another newsletter: Bi-Monthly Marketing & Communications Articles And Tips All Focused On Filling The Seats-Filling The Store-Filling The Appointment Calendar. Subscribe to this newsletter and you’ll also receive our “Paco Method: From The First 5 Seconds To A Lifetime Customer And Fan: Acquiring And Keeping The New Customer”, newsletter.”

 

Looking To Expand Your Business or Service Outside of Mexico?

united states & canada photoCanada, USA, United Kingdom holds considerable opportunity for Mexico business…and vice versa.  We help you do it right.

Feeling Lost In A Sea of Possibilities. A Sea of Possible Actions.

The BobRempel Team is setting up meetings now with Mexican Business, Organizations and Government departments that want to expand their awareness and business in Canada, United States, the United Kingdom and other predominantly English as a first language of business, countries.

We use creative offline and online strategies at the Media, Community and Government levels. Solid work, some tricks, over 30 years of experience in this work. We’re bottom line people too. It’s all about results and our guarantees are fully outlined in our engagement letter.  Full Spanish and English facilities for maximum impact.

We’d love to talk more about your business and where you see yourself in 1-3 years from now.

A simple email note to “bob@bobrempel.com” gets us started or view my Calendar and book an appointment for an initial phone conversation to make sure we’re a good fit for each other.

canada flag photo

 

Who Are You?…Bob Rempel and RempelGroup Partners?-Our Weekly Digest Is Now Available

Just recently I had this question again so I have connected two things together that will help explain.

The question!

Who are you and what do you specialize in we are often asked?  We focus on Customer Growth and Revenue Breakthroughs for business and organizations everywhere. When I say everywhere, I don’t mean we take on any and every type of client. We look for a good medium to long term fit and that starts with a personal discussion.  Unlike most others, we start with better strategy, a mission to crush the competition and keep crushing them…in a very heartfelt way, and a Return on Investment that we are always prepared to provide guarantee assurances of.

Our latest Weekly Digest Newsletter is out and with it a chance to subscribe to it and get some Insider bonuses.

Here’s our announcement on Facebook, Linkedin, Pinterest, and Twitter today.

“Bob Rempel’s Weekly Digest…The Best #Customer #Content of The Past #Week! And Our Take On It. For #Local Biz & Entrepreneurs- Feb. 18 Issue by @bobremp http://buff.ly/2lnNEC1  All subscribers receive issues 12hrs in advance & always get 25 per cent discount off our latest Customer Growth programs and workshops for your business. Easy subscribe in the newsletter.”

All confirmed subscribers to our Newsletter or to our Mail List on our Site will also currently receive a pdf copy of our:

The Top 15 Local Directories Every Business Should Be Listed In 2017

 

 

 

 

 

 

 

and our recent ebook:

“How To Create Raving Fans And Zealots For Your Brand”

Two great bonuses plus our regular Digest, which helps you find the nuggets among the great amount of content shared every week.  A great timesaver for busy business owners, executive directors and CEOs and other leaders.

Want to talk about your business and organization and the customer challenges you are facing, or the growth targets you want to reach in the next 6 months to 1 year.  Just click this My Calendar Appointment link and set up an appointment.  I look forward to talking with you.

 

 

 

The Best of the Best Past 12 Months in the Bob Rempel Weekly Digest this week.

The Best of the Best Past 12 Months in the Bob Rempel Weekly Digest this week.
Summary:
In this, our 11th issue, we present some of our most Popular Posts over the past 12 months.  Many are posts that keep getting clicks and shares time after time.  Simple statistics will tell you what content people are loving.  Then more of the same, and variations of the same.  Content Marketing 101
Are You A Restaurant, Food Trucks or Bar in a high walk by traffic area? Want more Walk In or Stopped To Order Customers? Want a System and Full Support? To Get Them In And Then Keep Them Coming Back. Easily adaptable to all walk-by traffic situations such as Malls.
Keep an eye out for our early bird announcement for PACO, our unique hybrid tech, software, technique, and systems to create higher revenue for you. The System Will Pay For Itself With Your First Few Customers. Subscribe To Our Weekly Digest to Receive An Advance Notice Of The System before the planned April 4 launch date, And Special Pre Launch Pricing.
All Subscribers also receive our 77 slide powerpoint presentation in pdf form, How To Guide listing the Top 15 Directories your local and regional business should be included in, and how to do it.

Read It Now The Weekly Digest for January 15 With Special Bonus For Subscribers

Read It Now:  Our Weekly Digest for January 15 by Bob Rempel, With Special Bonus For New Newsletter Subscribers.

The Bonus For Subscribers Is A Special 77 page co-published Checklist and Booklet “The Power Of The Top 15 Online Directories 2017 For Local Business… And How To Get Listed On Them Effectively To Bring You A Flood Of New Customers”

Subscribe To Our Newsletter And Get The Checklist & Booklet Bonus Now

 

 

 

Crush The Competition With Content Marketing

10 Reasons Why Teams Function At Less Than 100%. Yes Your Team Too!

10 Top Reasons Why Teams Function At Less Than 100%. Often Well Below 100 per cent.  Is This Your Situation? dysfunction_junction_cold_spring_ny_photowalk-e1339601940384Strengthen Your Teams With Team Enhancement Ideas For Any Workplace.

When Teams Are Not Functioning At Peak Levels?  You Feel It Everyday. You See The Signs Everyday.    

I think of football.  Clearly a team game.  One of the greatest football coaches ever, Bill Belichick of the New England Patriots defined team success very well. It applies to business, organizations or sports

“On a team, it’s not the strength of the individual players, but it is the strength of the unit and how they all function together.”

by Bob Rempel,  RempelGroup Partners      bob_dec2015

Most Teams function well below optimum. Far below optimum. This almost seems to be the norm. The expectation.

Is this your situation or similar to it?  It doesn’t matter whether you are in a leadership position in a small or large business, a nonprofit or social enterprise, educational organizations or other organization, have a sports team at any level, or you have virtual or real teams or a combination of both.  The symptoms are the same.

It’s something you’re feeling.  You see it too.

*Measurable results are slipping.

*Deadlines are missed.

*Negativity about projects and customers seems to be increasing.

*People are not engaged.

*You don’t hear laughter.

*Attendance at voluntary events seems to be declining.

Are these familiar to you?  Do you see some of these other symptoms:

*Lack of enthusiasm about core aspects of your business or strategy.

*Abandon ship thinking.  No belief in the future for the

*No belief in the future of the business.

*Unsupportive of other team members and a me-first approach.

*Problem solving shows no energy, no creativity, no initiative.

In a sports sense, when I coached high-performance level athletes, we used to say the team member was playing for the name on the back of the jersey, not the team name on the front.

This is critical if you want a high functioning team at an executive level.   I adopted the phrase in my executive management over the years that I heard from many of my capable superiors and leaders over the years.

“I trust your ability and talent, bring me solutions, not just problems.”

Contrast that with the following voices you could be hearing:

*Work life is Fun

*Work life is Challenging but it’s good for me.

*I like the people I work with.

*There are some amazing people here and I liked them more as I got to know them better.

*I’m excited about our new Project.  I understand it and I think it will be great for the business.

*I like the people I work with. There are some amazing people here. and I liked them more as I got to know them better.

*I like (Leader’s Name).  I don’t always agree with him or her, but I respect him/her for their knowledge and experience, their obvious hard work and dedication, but most importantly, how they at least listen to what I have to say.  I don’t expect they will do everything I want, but I need to be heard.

Take a minute and think about situations where teamwork is never required or the team structure is not used.   Yes, team performance is not closely monitored and maximizing team performance is not important.

Whether it’s Big Business, Small Business, Government from local levels on up,  NonProfit Organization and Social Enterprises,

I’ve been a Team Leader most of my work life and a long time Team Head Coach in sports at high-performance levels.  The best teams had specific qualities or lacked these qualities.

The Sylvia LaFair recent Inc article Top 10 Reasons Why Teams Fail And What To Do,  summarized this best I feel.

Here are the 10 pitfalls to watch out for, as per LaFair.  Turn the pitfalls around and add them to your team work at your business or organization.

  1. Lack of explanation: there needs to be an initial explanation of the business case for change and the purpose of working together in a new way.
  2. Lack of envisioning: without a clear vision of what the future will look like there is nothing to go toward.
  3. Lack of resources: without buy-in as to what will be needed to get to the vision of the future, people feel they are only going to have one oar to row the boat.
  4. Lack of accountability: the need for a specific and structured way to make sure people say what they mean and do what they say.
  5. Lack of planning: must have specific team action plans and deadlines that are possible to reach, even if they have to stretch.
  6. Lack of encouragement: no procedures in place to close skill gaps and have extra training where needed.
  7. Lack of conflict strategies: no agreed upon ways to handle conflict so it does not simmer and fester.
  8. Lack of collaboration: ways to put diverse individuals together to find new solutions to old problems.
  9. Lack of inclusion: everyone needs to know the big picture issues and have a way to participate in adding their point of view.
  10. Lack of reinforcement: make sure that time is given for individuals to voice frustrations and concerns so they do not end up sabotaging by going behind closed doors.

Michael Hyatt says the key factor in dysfunctional teams is Connection.  His comments are worth quoting in its entirety.  “Feeling Connected in the workplace is absolutely critical.  In fact, in my opinion, it may be the number one Life Force driving all positive growth in people, companies, sports teams.

In both cases what’s missing is Connection. If there’s no connection to the organizational vision, the team leader, other teammates, or organizational outcomes, then leaders will fight uphill battles on engagement every day.

But if leaders cultivate those connections, they’ll build teams that are enthusiastic about driving results for the organization.”

3033275-poster-1280-leadership-team-solutions

Hyatt says there are four things to do:

Remembering the critical link to Cconnection, here are four ways guaranteed to boost team engagement:

  1. Connect your team to the vision. When our teammates don’t understand or care how their daily tasks serve organizational goals, it’s nearly impossible for them to maintain interest in their work. People laying bricks stay inspired when they realize they’re building cathedrals. So take time to explain the why behind the what.
  2. Connect your team to you as their leader. People don’t work for companies; they work for other people. Often, folks don’t engage because their leaders don’t engage them. When leadership is faceless, two-dimensional, or dismissive, they lose interest (or never commit to begin with). It’s the leader’s job to go first—build rapport, demonstrate concern, and personally invest.
  3. Connected your team to one another. People stay engaged with their work when they are engaged with their coworkers. Toxic organizational culture breeds disengagement—emotionally healthy people will find their way to the door. Leaders should look for ways to cultivate mutual appreciation and create opportunities for positive shared experiences.
  4. Connect your team to your results. One of the most important things I did as a leader at Thomas Nelson was to begin regularly sharing our company financials. People could see what their daily work did to shape the quarter and the year. Transparency is a leader’s friend. Don’t be afraid to share the metrics and underscore the relationship between team efforts and organizational results.

dysfunctional-team

Lack of trust is a team-performance-killer if there ever was one. Combined with the corrosive effect of low-trust, lack of trust often prevents people from speaking up about performance issues.

So for leaders with concern about team performance issues, you need to go back to the basics or fundamentals as we do in most things when we have low levels of performance.  This is certainly how we approached when I coached international and national level teams and athletes.

At the core, Teams are composed of Individual People.  Take the time to really get to know the people on the team. As people, as individuals.  Let the people on the team get to know the people on the team.  Take the physical workplace out of the situation in some cases, but in other team growth actions, keep it in, because that is context.

Taking Action:  Our prescription for you involves creating an experiential and growth opportunity combination for your Team Members. Create the opportunity for them to invest fully in the mission, strategy, and tactics for the future of the business, organization or team.  Create the opportunity for a memorable experience and bonding where people at all levels truly get to know and understand each other and Connect.  Hire a Coach for your Team(s), on an ongoing basis.  Retain a Coach for yourself as the business or organizational leader

I invite you to review our “Crush The Competition…Hug Your Customers-Embrace Your Community” Strategy Retreats & Workshops for Leaders and Teams” in our favorite location, Ixtapa, Mexico.  A real hidden gem and great surroundings for the best possible Retreat, we feel.  We and our Partners, create customized experiential learning events for Teams, and hold open to all 3-day Workshops in early December, 2016 and mid January, 2017.  Follow us or subscribe to get updates on our programs.

Sources Credit:  Michael Hyatt and Sylvia LaFair

Other Links:  

Signs You Needed A Great Business or Life Coach

7 Qualities of a Great Life Coach

Upcoming Blog Posts:  

How To Evaluate and Appraise Team Performance in Business And Sports

Why Crushing The Competition…With Heart… Is Truly The Best Team Building Approach You Can Use!

 

5 Ways Your Business Or Organization Benefits Long Term From The “Crush The Competition” Retreats in Ixtapa, Mexico Through April 30, 2017

Crushing with heart

Crushing with heart

5 Ways Your Business & Your Teams Benefits From The “Crush The Competition” Leader-Team Strategy & Tactic Retreat Workshops in Ixtapa, Mexico through April 30, 2017…..even if you don’t think you have competitors, or you think you’re crushing it right now.

1. You wear the Boss title and you just heard again a staff member say “Our Business Strategy Sucks”….”Our Teams Don’t Work Together Well At All”
2. You are going to learn to love “Customers” and “Community” all over again and your business and team will become part of the enlightened leaders and business with vision for the future network

3. Where else are you going to learn about what Narcos TV and Pablo Escobar can teach business Crushing the Competition and have fun doing it?

4. Crushing anything…with heart is fun…Crushing the Competition even more so. It helps you sleep better at night

5. Ixtapa is a “Serenity Now” approved destination and you’ll love our sessions on the beach just staring at the gorgeous sunsets and reflecting…but don’t think you can’t kick it up if you want. Because you will be doing that too!

To sum it all up: “I can’t take another gorgeous sunset and a cold drink, while I’m feeling that we’re really working to put some great plans in place to dominate our market, with a heart based approach, and grow for the future”….SAID NO TEAM MEMBER OR EVEN CEO/LEADER…EVER!

And there’s more:

Did we say these are fully customized events for your business and team too?

Did we say we do this virtually or live, or a combination of both.

Did we say the Rempel Team provides a full six months or more of support and our hands on with you, your business/organizaton, and your Team, after the Retreat-included in your Retreat fee.

Did we say an Early Adopter package for companies and organizations buying in before December 25, 2016.

Original Retreat Announcement and More Information

11 Ways Narcos TV Can Give Business “Crushing The Competition” Lessons

Crush Them + With Customers + Community + More

Crush Them + With Customers + Community + More

We continue to explore the world of Narco TV and the Pablo Escobar life to mine the nuggets for our semi-comedic presentation on “What Narcos TV and Pablo Escobar Can Teach Us About Crushing The Competition”

See our October 3rd Announcement About Our “Crush The Competition Leader & Team Strategy Retreats” at this link.

Yes, we know, we are exploiting a highly popular tv show that is drawing interest for many reasons:  cartel life, Pablo’s life, the drug culture, Colombia, the reality, the history, 80’s, Netflix binge watching, the great acting.  Business can learn from this as well.

Please also check these links out:  More to come. We’ll share parts of our presentation here as well, soon.

The Real DEA Agents Comment on What Narcos TV Got Right

5 Lessons From Narcos TV 

Exploiting Narcos TV Interest For Business: The Language Learning Example

We’re opening the Comments to you. What did you think of the Narcos show and what can business learn about “Crushing the Competition”

 

 

 

Narcos TV Story To Help Coach CEO’s & Teams On Crushing The Competition At New Retreats Program

Crush Them + With Customers + Community + More

Crush Them + With Customers + Community + More

Business Coach-Consultant Says Narcos TV Show Will Help Him Coach CEO’s & Teams To “Crush The Competition” At A New Retreats Program Just Launched     

Immediate Release: Worldwide

Contact: Bob Rempel
Address: Ixtapa, Mexico/Winnipeg, Canada
Phone:  Email to set up phone contact
Alternate Phone Number: please email
Email: bob@bobrempel.com
URL: www.bobrempel.com

Summary:  Now Underway: Crushing The Competition Retreats For Leaders and Teams but in a Enlightened Way, with a Heart…and Community and World View…The New Enlightened Business Model Designed For Long-Term Success.  Developed By A Social Enterprise Expert….It’s About Cause Marketing…Communication…Consultation…Customers…Competitor Intelligence…Then The Crush!

“Crush The Competition-Hug Your Customers-Embrace Your Community & The World” (The CHE Program) Retreat style experience and training has been launched by Bob Rempel, Business Consultant/Coach & Partners, to help business leaders and their teams win decisively at the competitive game, create far better strategy and tactics, and do it by using enlightened approaches, including Customer Engagement and Community/World Involvement.

The final program curriculum and choice of presenters is custom designed with attendees, however, Rempel, a 35 year business and non-profit leadership veteran from Canada, and social enterprise and cause marketing specialist, said we can announce now that a semi-comedic presentation on What Narcos TV  and Cartels Can Teach Us About Business & “Crushing The Competition”, which will lead into the Epilogue, also semi-comedic presentation, Crushing The Competition With Heart And Ethics, using additional examples from Navy Seals and the New England Patriots and many others will typically be part of the agenda.

20-20 Business Vision For The Year 2020 & Beyond, Mindfulness and Emotional Intelligence, Keys To Making Your Business Customer Centric, Audience Not Content is King, Having Real Conversations with Customers, Turning Customers Into Fans and Advocates and Competitor Intelligence Strategies are also typically part of the curriculum program, he said, often in experiential ways. More details on content available upon request.

“The first thing we heard when we planning this is “””don’t just give us the same old stuff again that everyone else puts on year after year,”” said Rempel.   We heard, ””Get creative, give us interesting content, inspiring locations, make us laugh, let’s be truly experiential, and don’t isolate us from the local community.””  We heard more, of course, such “don’t abandon us after you’ve got us started on the right track…”

This is our intention, he said.  The Retreat fee also includes a minimum six-month contract and services arrangement with the client by the Rempel Team, Rempel said.  You might call it their own “VP of Competition Crushing” and partner in progress, he said.  We only win as consultants if we ensure that our Clients are truly successful with the strategy and tactics, (“crushin’ it so to speak”) and receive many times the value of their one time Retreat cost in revenues, reduced costs and enhanced image. That’s our team’s Customer Value and high ROI commitment, said Rempel.

The collaborative training and experiential 3, 5, or 7-day Retreats are custom styled for each Group, with locations and content providers to be set with Clients.  Attendance open to teams of 2 or more with the best value for groups of 10 plus.

Where clients have no preference, home base for the events is Ixtapa, Mexico, regarded as the “home of million dollar sunsets”, by Tourism officials.  A choice of full cultural immersion and palapa under the stars sleeping to 5-star beachside accommodations is offered. A CEO Only Leadership Networking and Strategies To Year 2020 Mastermind style event will also be held, in the next six months, with dates to be announced shortly.

The Retreat events are open to business participation worldwide.  The natural focus initially is on North America and Mexico, but we will be promoting it broadly as well to Asian businesses wishing to create networks with North American and Latin America enterprise.

“At this particular moment, our crack research staff has determined that there are 153,049 businesses or organization operating worldwide where the CEO or Board Chair just heard or saw a comment, “Our/Their business strategy sucks” or a key staff member was overheard commenting or texting “We’ve got good people but we can’t pull together as a team”, says Rempel.  

“Those numbers are with my tongue firmly planted in cheek he said.  It’s probably much, much higher. We’ve got room to grow”   

As part of our program launch and other promotional initiatives, we’ll soon be launching a Nominations page  where employees and friends of these struggling companies, and even the CEO himself or herself, can nominate companies, organizations, sports organizations, and non-profits who should be “crushing the competition” but for various reasons are not.  

“The training and experience have serious intent and lasting end results for the businesses who participate, but we promise much fun, other great experiences, and cultural immersion that will have a lasting impact on the individual team members.  It won’t be just another Retreat,” Rempel concluded, “or we’ve failed”.

Media representatives can contact us for more information by email:  bob@bobrempel.com or via Twitter @bobremp 

A further announcement will be made shortly on this site to announce the Business Nominations contest.

Businesses interested in more information can contact Rempel Partners at “bob at rempelgroup.com”

 

 

Your Business Growth Strategy Sucks! Heard that Lately?

News Update:  Beginning September 25 in Ixtapa, Mexico:  Crush The Competition, Hug Your Customers-Truly Hug Them and Embrace The World and Community Around You business/life transformational Retreats

This is for you Ms Head of the Company, Ms Business Owner,  Mr. Head of  a Social Enterprise Non Profit, Mr. Sports Team CEO, Ms. Startup CEO….whereever you are in the world right now.

Some of you might be hearing these words right now.

“Your Business Growth Strategy Sucks!  Our Tactics Don’t Seem To Be Working!  We Can’t Trust Our Data-Are We Going Forward Or Retreating!  Our Competitors Are Dominating.  We’ve Lost Touch With Our Customers…and every other comment in the book when things just don’t seem to working now and you haven’t had any good news in weeks.”

Harsh words, yes of course, but in business, if we have any business sense at all we know inwardly when something is not working. This just “sucks like a Hoover “you’re saying to yourself. You might have even heard the “s” word from some of your staff, directly or indirectly. Then you take a look at the data. “We’ve got a big problem” seems to be written everywhere in red.

So what to do about this. Now. Immediately.

Announcing our “Crush The Competition, Hug Your Customers-Truly Hug Them and Embrace The World and Community Around You” business/life transformational Retreats in Ixtapa, Mexico or the destination of your choice (for large groups).

Part Retreat with enough downtime and also Wow moments to rejuvenate you and your team, and content and learning from top leaders, influencers and facilitators, with action steps and our follow up for back home.

Here’s a little flavor of Ixtapa-Zihuatanejo, Mexico, a hidden paradise and a place we are proud to call home base.

Join us for a weekend, a week or even more in beautiful small town relaxed Ixtapa, Mexico starting September 25 and continuing through April 30, 2017   A special program working directly with small groups to create a high-value event.

Special Features of Crush the Competition Retreats:

-Customization Options:  Agenda, Keynote Leader, Location, Language, Accommodations, Special Presentations such as Doing Business in Latin America

-Large Group (10 or more) Rates:

-20-20 Leaders With Vision Network Membership for 24 months with no fee annual Network Master Session in other great locations around the world.

-We Welcome The World:  Asia, Europe, United Kingdom, Mexico as well as North America.  Ixtapa will amaze you.  So will the content and the results.

Unique Features:

-What Business Can Learn From “Narcos” TV…(comedic presentation)

-Spanish Language Learning, Cultural Immersion, and Local Volunteerism in Eco and Childrens’ projects

-Sunsets, Sunrises, Beach running, Music to move you, Fun as you define it/

-Full follow up with you and your team for 6 months or more with marketing and other business growth services included for Gold and Platinum.  This is the most important aspect of all.

Ready Now!

Weeks and weekends can fill up fast.  A small deposit will hold your preferred dates through until April.

Special Rates in effect now until October 31, 2016 for all bookings.

Call us today and discuss the program with us and the customization options you would like, and automatically qualify to receive a copy of the new book “Hustle” by Neil Patel.

Send us a note below and we’ll get you more information on our “Crush The Competition-Hug Your Customers-Embrace the World and Community Around You”  unique Strategy & Experiential Retreats in Ixtapa, Mexico.

They’re designed for real change and a leap forward in your business and life.  Never again should you have to hear or think, “Our Business Growth Strategy Sucks”  Are you ready?

 

You Needed A Great Business & Life Coach Yesterday!

Want to talk about selecting a Great Business & Life Coach or download our cheat sheet “5 Qualities You Need To Look For In A Great Business or Life Coach”?  Make An Immediate Connection With Us, And Send Us An Email Message To “Bob@BobRempel.com” Telling Us A Bit More About Yourself And We’ll Send You The Document By Return Mail. (Yes, We Know It’s Old School, But People Connections Still Work: Our Comment)

The Key Signs You Need A Business & Life Coach NOW!   Or A Better One!

You feel Acoach photodrift with many ideas, some great, some not so great, floating through your head.

You know you’re not Focused on one approach and so does everyone else.

You feel Pressure, real pressure to succeed in the next few months.

You started your day today without a Plan, a clear idea of what you want to get done by end of day, this week, this month.

You heard a colleague say the other day “Their Strategy Sucks…big time”

You’d just love to get out there and “Crush The Competition” and then keep on doing it.

You love the Comfort Zone you’re in…way too much.

You know you’re ready for a Beyond Limits program.   You’re moderately successful but people are passing you by and you know you are capable of much more.

You know you are capable of so much more…in business, life, sports, fitness, health, love, relationships.

Is this you or do you know someone like this?

….

We’ll keep updating this post ourselves, but we invite you to contribute below.

What are the other key signs you need a Business & Life Coach Now or A Better One!

Please use the comments below and contribute one or more that rings true for you.

 

Want to talk about selecting a Great Business & Life Coach or download our cheat sheet “5 Qualities You Need To Look For In A Great Business or Life Coach”, please just complete the form.

Business Growth Summer Strategy Sessions: More Details Announced

PeterDrucker_ThePurposeofBusinessSummer Strategy Sessions 2016 are all about business growth and increased through new and active existing customers, waking up inactive existing customers.  It couldn’t be any simpler

Peter Drucker says, and I paraphrase, the purpose of business is to create and keep customers through demonstrated value, marketing and innovation.

Drucker’s name will come up often as we facilitate strategy sessions for your business or non profit as CEO, Owner, or Executive Director, or as head of your key Team members who are all in attendance.  Similarly so will the term High ROI, Return on Investment, competitor awareness, and terms like evaluation, ongoing monitoring and analysis.

Bob Rempel, CEO and founder of RempelGroup Consulting and Strategy, and their Integrity Online Services agency will make a special presentation on Sweet Spot Management and Leadership, the title of a forthcoming book.

Bob has a popular presentation for groups about business, organizations, and life called Sweet Spot Living & Managing.

Bob has a popular presentation for groups about business, organizations, and life called Sweet Spot Living & Managing.

opinionleader-marketing

You, the Authority, the Opinion Leader, the Influencer.

Becoming an Opinion Leader and authoritative spokesperson in local, regional and national markets is another key part of the discussion.  Today the term Influencer is used widely to describe their presence and influence on social media and websites.  All participants are also provided immediate membership in the 20-20 Group: Leaders with Vision Network created and co-ordinated by Bob Rempel, which includes ongoing coaching and training.

The luxury 5 star all inclusive hotel in a highly desirable resort location, and a very flexible agenda we create with you, will provide plenty of time for relationship building with your partner and/or your team of key Staff.

The whole process and event will rejuvenate you and your people or partner and prepare you a busy fall and winter seasons ahead as you implement the strategies that are developed here.

Summer Strategy Sessions start on July 1 in Ixtapa, Mexico and last for three months.

For more information please review our previous Summer Strategy Sessions announcement blog post or contact us by email:  bob at rempelgroup.com  Special prices in effect by quote for all July bookings and for all Team bookings.

 

 

5 Great Reasons To Schedule A Summer Strategy Session For Your Business in Ixtapa, Mexico Now!

(View the additional Update to this Post, by clicking HERE)

Stop Please! Don’t Make All Your Summer Plans Just Yet! Are You Letting Your Business or Organization, Your Personal Brand, Your Team Building, and even your Relationship Slide Downhill?

5 Great Reasons To Schedule A Summer Strategy Session in Ixtapa, Mexico now!

CI_090224_127_1It’s summer time and the living should be easy. You’ve heard the song. Most of you don’t live in the land of the Endless Summer that some of us are blessed with, so the pressure to ease off a bit at work is there, and it should be.

You are driven to be successful, for your organization or team, your brand, your family, and yourself. I know that getting more customers, increasing revenue and helping your organization operate efficiently with value for the end user in mind always does not take the summer. For Owners, CEOs, Directors, Managers it’s almost always top of mind.

Or as an Athlete or Coach or GM in professional or amateur sport. The summer time is either Olympics time like this year, or it’s training camp or training time. Plus you’re swirling in the media and social media storm constantly.

Same for musicians, entertainers, actors, actresses, authors. You rarely get downtime. Work is constant. As well, you’re always in the public eye. Tremendous added pressure to anyone’s life.

Don’t ignore all the cross pressures, I suggest. Family and relationships and personal revitalization are essential to a stable existence that makes your whole life better.

Let me show a way you can have it all this summer.

I’m Bob Rempel, and I want to give you 5 reasons to come to Ixtapa, Mexico this summer and early fall for the best business and personal trip you’ll have in many a year. Plus we’re going to work together and build towards a great partnership. You’ll be joining our 20-20 Leaders’ with Vision program and exclusive network of individuals.

1. Amazing, Breathtaking Location with an all-inclusive 5 star Accommodations and Dining. An easy direct trip from Los Angeles and Houston and one stop from many other locations.

2. Romance and Relationship Renewal to the max with your partner. It’s for 2. Or alternatively we can make this a Team event for your business or organization. Strategy, team building, rejuvenation all in one

3. Add ons to the trip that suit you: Laptop and school supply donations to local school classes, cultural immersion, view business and investment opportunities in MX, special local tequila & coffee tastings,Spanish lessons, and much more. Flexibility is key.

4. 4+ hours over 3 days planning strategy together to increase customers and revenues for your business or non profit or 4+ hours training with us on how to master social media with a proactive strategy. Plus more our prep time prior to our meetings and for summary and next steps after the meetings. More flexibility here of course to find the right combination of personal and business time.

5. Value pricing. You’re not the kind of person who usually asks the price first, any ways but you do want good value at the end of the day. So you should.

This is a Beyond Platinum all inclusive personal and business trip. When you add in the value of new customers the strategies we develop will obtain, or the enhancement of your personal or business brand, you might even think you should pay us double.

I’ll be waiting to see you. Our Summer 2016 Strategy & Training promotion ends on September 30.

This is a $10,000 usd total dollar value package for two people with flights and hotel from Los Angeles or Houston. However, the first 10 groups of 2 people, booked by July 1, can take advantage of our special Summer Strategy Session early mover discount and get the package for $6,000.00 usd.

Want more details? A full list of what’s included in your total package price? Please contact us by email: “bob at rempelgroup.com” and we’ll respond immediately.

Platinum Plus Program For Leaders-We’re Beyond Platinum for 2016-2017

Sign up now and watch for upcoming announcements of our 2016-2017 program starting July 1, 2016. Review the details of the last program and think much bigger. Very exclusive. Life changing, Business explosion. With a major group event in Ixtapa, Mexico, winter 2017 and ongoing Coaching and Strategy weeks beginning July.

Email us at “bob at bobrempel.com”  for more information

This Dream Coaching Package For Your Business & Life Is Reality!

How To Make My Life Better! #1

We Believe The Future of Business Is Social Enterprises

RedAdairOne of my business heroes is a firefighter.  A very specialized fire fighter.   Red Adair was his name.  He capped and halted oil well fires around.   Oil well fires are very costly.  It’s a finite resource.  Oil is valuable and has a price per barrel.   Adair often still had a lot of questions and concern about his fees. His famous quote sticks in my mind:

“If you think it’s expensive to hire a professional to do this job, wait until you hire an amateur”

Einstein is often quoted (I suspect perhaps only literally and not reflecting his nuanced meaning and understanding of what it is) as “Insanity is doing the same thing over and over again and expecting different results”.  

One of the most difficult types of business to build is a social enterprises because it has a dual purpose and leaders and manager have to have at least two minds active at all times.  The team is rarely strong enough, even exhausted and the ideas are often weak and resources minimal.

This is our call to action to Social Enterprises everywhere to build a stronger team, reinforce and strengthen your mission and purpose, and your commitment.  This is our call to action to friends and supporters of social enterprises to encourage them to take the steps they need to succeed.

It is always about keeping in sight the mission and purpose of the enterprise, even when revenues must be paramount to allow the organization to continue.  Without achievement on the mission front, any success on the business side is just hollow.  We truly want social enterprises to succeed.

Mindset Important:

My experience leading a social enterprise and my observation of many others tells me starts with believing in yourself as an organization, believing in your mission, believing in your people. In many cases, mindset is the most appropriate starting point for business renewal and revitalization.

Social Enterprises Viable Future Business Model:

Personally, and as a consulting organization, we’re very bullish about the future of social enterprises as a viable business model in our market economies.  Even as a glass half full model, we need more enlightened entrepreneurs, more entrepreneurs with a vision for the world we all live in together, and more governments and regulatory authority that reward and encourage businesses with both a social mission and purpose that work and play in the competitive environment.

RempelGroup.com Offers Social Enterprises Pro Bono Growth Program

At RempelGroup, we’re motivated to help grow social enterprises within our market economies where ever they are located. On Tuesday we announced that we had extended our offer to assist social enterprises with strategy, management, coaching, and marketing.  Selected social enterprises will receive assistance on a pro bono basis  and a full letter of engagement will govern how we work and how we will assist.

If you know a social enterprise, a business operating in a competitive environment with a social purpose, or a cause related project such as a music festival, sports or similar event, that can benefit from a greater degree of professionalism, strategy and tactics, please let them know about our program and share this post.

Extended: Social Enterprises Can Now Receive Free Coaching & Marketing Resources.

Offer Extended: Do You Know A Social Enterprise Wanting To Grow?

MentorU Looking For The Young & Talented Who Want To Learn Business

MentorU by Realizing Potentials has a new project and is recruiting young and talented youth in Mexico. The program is looking for youth who want to be true partners and part own their own business while working in a mentorship and coaching arrangement.

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What if you could double your customers and renew your relationship all at the same time?

Why Sell The Small Idea! We’ve Got The All-Inclusive Coaching For Your Business And Much More!

When We’re Dead, It Will Be For A Long Time!

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.”  Steve Jobs

View Steve Jobs Stanford commencement speech 2005 below

Conclusion of Speech: Quoting Whole Earth Catalog founders in their final edition: “Stay foolish, Stay hungry”

Today I ask you, I ask myself, why are we waiting to make positive changes in our lives, our relationships, in our business, in our jobs. What’s holding you back?

Our Coaching and Advisory work for business, organizational and non profit leaders and managers is unique and highly adaptable to you and your business, work life and relationships.

It starts with a no obligation get to know each other free 20-30 minute discussion to identify the problems and blockages. Following that, if you want to begin discussing the solutions, we offer a further second no-cost consultation.

Sign up today and we will contact you with the details of the times available for the initial consultation.

“Only one life”  “Carpe Diem”

The Fastest Way To Become A Success In Life

This Amy Anderson Forbes article comes at a great time. The start of the year when we are creating new visions for our future life, new goals, or retooling and retargeting existing goals.

http://www.forbes.com/sites/amyanderson/2016/01/06/the-fastest-way-to-achieve-success-is-to-first-help-others-succeed/…

Posted by Bob Rempel on Saturday, January 9, 2016

Build on what’s working!

ball-sweetspot

We’ve all heard these phrases in business and biz talk:

Throw a lot of sh*t against the wall and see what sticks
Build on what’s working
Double Down
Go All In

You haven’t heard mine from my ball playing/coaching background:

The best operational leaders know what opportunities that you can “drive out of the park” because you know you can hit them on the sweet spot (the perfect location on your bat for max. distance) and they are right in your zone (your capabilities) They jump on those pitches (opportunities) and rarely miss. Winners beget winners.

“When you’re growing your store, you don’t have to kill yourself trying 100 new things.
Just build on what’s already working and go from there.”

It’s something I always find myself thinking about. Should I go explore some new marketing frontier or should I just double down on something that already has traction?

What do you think? Comments are open.

Watch for another post soon on “Getting back to the basics of business and life”, a variation on the theme of you can’t improve in sports until you execute the fundamentals well every time. When sports are going so well, first thing always advised is “Get back to the basics”. Does that business and life too?

Big Ideas Masterminds is On Facebook

All the latest news about the event and other Big Ideas Masterminds will be there.  You will be able to see the news in your timeline if you like the page.  Our private Facebook Group for registrants and content partners is coming soon as well.

Big Ideas Masterminds Summit Facebook is Here.

Make 2018 The Year You And Your Business Or Organization Get To The Next Level. Register For The Start Of The Year Summit Now

 

Here’s 50 Marketing Tips-Where Are You Going To Start?

Every day in business and in life we could be whirling dervishes. A little this, a little that. Multi tasking going nowhere. Decide on your top three actions for any day consistent with your monthly, quarterly, bi annual and yearly goals. Not as easy as it sounds. We become responsive and distracted by outside events and people contact. I first saw goals related actions referred to as your themes by James Altucher. Don’t beat yourself up if you had difficulty moving forward on actions you promised to take. However, if your actions were not consistent with your yearly and long term themes, and that problem is an ongoing one, then it is time to hire a business and life coach and come to our Big Ideas Mastermind Summit.

Pro Tip: Focus on #50 first and always.

Masters Classes in Business Swagger

We coach business swagger. Deserved business swagger. You make a difference! Everyone feels it in the room, in the meeting. Swagger and humbleness. A magic formula. You can make 2018 a transformative year. A major leap forward year. We have a short introduction to Business Swagger in advance of the presentation on January 5-8, at the Big Ideas Mastermind Summit in Ixtapa, Mexico. 5 Ways To Deserve And Get Your Business…or Get It Back If You Lost Back Down The Road. Send me a personal email to bob@bobrempel.com and introduce yourself and your business in a few lines. We’ll make a connection and I’ll send you the 5 Ways To Business Swagger Report.

We Coach No Regrets Business-No Regrets Life

We Coach No Regrets Business-No Regrets Life. Worth taking note of, worth taking your own self assessment. How is 2017 shaping up? Are you ready for the next level in 2018. Please take note of the Big Ideas Mastermind Summit event on January 5-8 in a great getaway, free up the mind, location. We help launch your next level life, your next level business.

Summit Thinking For Business And Life

Life Throws Us Many Curve Balls…Can You Hit A Curve Ball

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