Category: Mexico Trends

The Number 1 Method of Gaining New Customers Most Businesses Miss On

Our feature article for June is:  The number 1 method of gaining new customers or clients most businesses and organizations miss on.”  It’s our favorite method, it’s a timeless approach, and it truly works. 

Our flagship, business transformation program, The Paco Method uses this extensively. We recently launched The Paco Method to help business and organizations fill the seats in their restaurants and bars, create lineups at the food truck and keep their stores and offices full.  It’s a complete New Customer Acquisition and Loyalty system.   

It’s a managed system. It has multiple parts that are deployed by us and the clients in stages, to achieve the best return on investment and the most stable of cash flow revenue for the client.  You can read an earlier overview and background piece on The Paco Method here,  as well as more information Here.

If you just came here to get some quick ideas on how to obtain New Customers let me help as well.  Perhaps we can develop a future relationship, and that’s where all new customers start.  They become at least somewhat interested or aware of our businesses. New Customer Development Rule #1: Warm is far better than cold.

Here’s a Report with 32 plus customer marketing ideas you can download in pdf form. Plus more ideas in link form if you’re still looking for more after seeing the 32 plus presented.  All we ask is that you share the list or sign up with your email.

Download 32 New Customer Marketing Ideas For Restaurants, Bars, Food Trucks, Retail, Professionals and Many More Here.

The Paco Method system is a complete managed New Customer system with components that integrate well.  The added synergy of using the right ones at the right time is real.

but the #1 Method, my favorite go-to method if I had to pick one, that is just not talked about enough and used enough, is:

Taking A Highly Proactive Approach To Presenting Recent Authentic Reviews & Testimonials About Your Business & Facilitating Word Of Mouth.  Processes that work both in a digital social world and a face-to-face coffee chat world.

What do you do in your own life?

You’re a business owner…you buy expensive and everyday items
Do you read reviews, do you children or your partner read reviews before you go out.

So when it comes to their own business, most business owners shy away from creating systems to allow prospective new customers to hear what others have said.  Why?  Simply their Fear and their reluctance to demand the highest of standards in their business. Fear their products are not good enough, their staff is not well trained, fear of the unknown generally.  The biggest fear is of being criticized for something that is often their life’s passion.  Fear of the negative individual. It cuts to the core.

Bring me solutions when you bring me problems, my high-level superiors often told me.

We get positive reviews and word of mouth when we do a great job, we get scathing reviews and get even comments when we do a poor job.  That might comprise about 10-15% of our customers, perhaps even less.  It’s that group in the middle, that don’t leave reviews unless we implement systems for them to tell us about their experience.

As consumers, we look for well-written reviews that seem authentic, the more the better, and were recently written.  We are jaded. We know how the system can be manipulated.

I do have a hobby of writing reviews when I am in other people’s businesses, especially when I am in a tourist situation. You never totally take off your consultant’s hat of course.  The folks at Trip Advisor recently told me that a simple review I had written about the pros and cons of staying at a particular hotel, using my own system, that I teach business owners to incorporate now, had been read over 5700 times in one year and had received many helpful votes. I was amazed.  Word of mouth has been powerful since the days that folks that started sharing bread and water, coffee, tea, wine, you name it, looking into each other’s eyes.  Today, it moves at lightspeed and there is often no coffee needed.

Here’s a recent presentation from the ReviewsTrust folks that summarized the key facts well, I thought.

Reviews Work!

  • 70% of people say they look at Reviews BEFORE making a purchase (powerreviews.com
  • 63% of consumers indicate they are more likely to purchase from a site (business) that has product ratings and reviews (searchenginejournal.com)
  • Reviews Increase consumer trust by 12x  (econsultancy.com)

What A Fool Believes?  Remember the very popular The Doobie Brothers song?  We’re business fools. We’re so in love with our ideas, our vision, our passion, our hard work that we believe that we forsake external thinking.  Even when we get it all right and finely tuned internally in our business, if the future client and the repeat client does not see that and others are not hearing about it, we are ultimately doomed to failure.  Our customers, and what they think of their experience with us, can, in the end, make us successful or failures.

A Reviews System can make you a winner.  Reviews, Testimonials, Word of Mouth, Referrals, Local Search, Feedback, Focus Testing, Community Involvement and more.  All aspects of an externally focused business, essential aspects. Tweet This.

The building blocks of your highly effective Reviews method to acquire New Customers and turn them into Lifetime Customers are fairly basic.

-Be Findable In Local Search  (People read reviews, people search for business that will give them a good experience nearby)

-Be Ready To Attract All Walk By and Last Minute Type Shoppers Into Your Premises,

-Present Always Fresh Recent Reviews Online And At Your Place of Business,

-Be Prepared To Answer All Questions Before The Customer Experience Begins,

-Make The Customer Experience The Best Possible,

-Ensure Every Customer Is Requested To Leave An Honest Review Before They Leave Your Business,

-Ask At Least Twice While They Are With You.

-Seek Their Contact Information For Various Forms of Followup.

But let’s go back to the first one, Be Findable, and do that properly to start.

15 Directories You Need To Be Listed

2017 Top Online Directories

Which One:  Google My Business or Facebook.   Well Both Of Course.

Facebook Wants Local Business TooWhen You Have A Steady Stream Of Fresh Reviews Coming In

How To Show Off Your Customer Reviews and Testimonials

To start, we always advise “keeping it real”.  “Real recognize real” say the street kids playing ball on the playgrounds.  People will be impressed you bring a fair and balanced eye to your review.  The same reason we decide those kinds of news stories on the media are the most trustworthy.  The credibility comes from the way they are put together.

You probably already know how important reviews are in terms of marketing your products and services. They break down the barriers your potential customers may have when trying to decide whether or not to do business with you.

Reviews and testimonials can bring a lot of credibility to your business, which ultimately results in higher conversions and more revenue.

Whether you’re a dentist, handyman, attorney, chiropractor, electrician, or other local services company, it is important to build up a certain level of trust with your prospects – and reviews can help you do just that.

In other words, they bring an incredible level of profitability that businesses cannot afford to ignore.

Maybe you already have some glowing reviews and are wondering how to get more eyes on them. This is key.

Here are five places you can show them off for maximum exposure.

  1. Your website

Displaying customer reviews on your actual website will really help draw in sales because these prospects are obviously already interested in your business.  So putting your customer reviews and testimonials where they can clearly see them will only work to your benefit. Ideally, you should have a testimonials page, but don’t be shy about posting a few of them on your home page and other pages as well.

  1. Social Media

It’s hardly surprising that displaying your reviews on social media is going to give you ultimate exposure. With millions of visitors every day, these sites give you the opportunity to show off your ratings to a massive number of people. Take Facebook for example.

If you go to the ‘about’ section on your business page timeline, you’ll see it if you edit the address section, there’s an option to check a box which reads “show map, check-ins and star ratings on the page”.  

  1. Place them inside of your e-books or reports

If you’re giving away free e-books or reports to get opt-ins for your email list, put your reviews and testimonials inside of them to boost results. You’re already giving them helpful information that they find valuable by providing the content. Including your reviews and testimonials will further add to the fact that your business is the right one to meet their needs.

  1.  Add them to your printed marketing materials

Just like everything mentioned above, reviews and testimonials can also help any printed advertising perform better. Most of the time, you may be limited on space, but it only really takes one or two reviews to show prospects that you are reputable.

  1. At your place of business

Showing off your reviews and testimonials inside of your place of business is powerful.  It’s a great way to show existing customers that they’ve made the right choice and can go a long way in customer retention and referrals.

Reviews and testimonials themselves are important. But it’s where you display them that brings the real value. Displaying them in the places mentioned above will definitely shine a positive light on your business, increase conversions, and help you generate more sales.

How Do Your Prospective And Current Customers See You

But let’s back this up and help you with the framework you will need to get the best possible authentic reviews on an ongoing basis. Your brand is the extension of the Internals we mentioned before translated to the External environment.  What your Customer or Client sees or feels from their experience with your business.

This is the Master’s course content for a long-term successful business.  For a successful small business, the owner, manager or leader is the brand and the message and all staff and all aspects of the external environment support it.  For a political figure, the famous Roger Ailes book title, You are the Message”, applies still today.  Leaders are a key part of any Brand created.  This is what

This is what we present at our 20-20 Leaders With Vision Retreats/Masterminds where we help business and organizations by developing leaders, the brand identity and the external communications within a feedback system.  We help you ensure that your Internals Identity matches your External communication, knowing that it is only through Customers and Clients who willingly choose to work with us, that we are successful.

Time for a quick plug for our Masterminds Retreat conference on January 4-11, 2018 in Ixtapa, Mexico. Turning New Customers Into Raving Fans and Zealots For Your Brand.  Let us know if you’d like more information.  Earlybird registration is now open.

Amazing Sunsets

The book, Primal Branding by Patrick Hanlon, is an excellent overview of the key aspects of a successful brand.

Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing within a few months? How is it that an Oprah becomes an icon, while dozens of other talk show hosts quickly fall into oblivion? Why does Nike inspire such loyalty, while other brands of shoes struggle for market share?

In the book Primal Branding, Patrick Hanlon explains his theory for “Creating zealots for your brand, your company and your future.” He explains how the powerful brands become that way by carefully (and sometimes accidentally) creating a community of believers by employing seven different marketing tactics. All seven of these components are found behind every super-successful brand, product, service, personality, social cause, religion or movement.

Imagine if your product inspired the same level of loyalty that Apple, Disney and Starbucks receive from their customers. Now imagine you can actually engineer that loyalty right into your brand – it makes your head spin a bit, doesn’t it?

According to Patrick, these are the 7 key ingredients that you or your product, service or brand must have to inspire zealous loyalty.

  1. The Creation Story – This is the back story that sets the stage. Think of Steve Jobs and Steve Wozniak in their parents’ garage building the first personal computer, Jeff Bezos writing Amazon’s business plan in the backseat of his car, or pharmacist  Dr. John Pemberton concocting Coca-cola.

You need a back story for your product, service or business. This might be how you got the idea, your struggle to solve a problem, your inspiration, etc. Storytelling is as old as language itself and touches people on a very deep, primal level. Do you want to foster a real, unifying connection on a subconscious level with your prospect? Then you need a story.

  1. The Creed – This is what you believe in, your core principle, your mission statement. A creed differentiates and motivates. According to Sidney Pollack, “It’s the spine that supports the entire enterprise.” See if you can recognize these creeds:

“It’s the real thing”

“Save the whales”

“All men are created equal”

“Just do it”

So what’s your creed? Invest some time to get this right. And if you have more than one product and the products are wildly different, know that you’ll want a different creed for each one. For example, you won’t have the same creed for an info product on traffic generation as an info product on building your abs.

  1. The Icons – These are best defined as a quick concentration of meaning. This could be a logo like the Nike swoosh, the smell of Cinnabons in the mall, a country’s flag, a national anthem, Alice Cooper’s eye make-up, Kiss’s face make-up, the Budweiser Clydesdales, Disney’s castle as well as Disney’s 2 black mouse ears, McDonald’s arches, the 2 notes Law and Order plays just before the show appears, the opening music to any television show or the 5 signature notes of Intel.

http://www.youtube.com/watch?v=aEDpqFHTSVM

Choose your icon carefully, and then use it in all of your marketing. Update it when needed, being careful not to lose it in the process. It should always be instantly recognizable and tightly tied to your brand.

  1. The Rituals – This is how our customers interact with your product and service, and how you interact with them. This one is a little harder to define and illustrate. We have rituals for everything we do on a frequent basis, including brushing our teeth, doing laundry, driving our car and checking our email. The key here is to focus on improving the experience the customer has with your product or brand. How can you raise the experience to a higher level? How can you make it more enjoyable, or even something they look forward to? How can you take the stress out and put the fun in?

Here’s a great example: The ritual of flying. While most airlines are cutting every frill to the absolute bare bone, Virgin is moving in the opposite direction. They hand you a plastic shoulder sack full of goodies. There’s a television screen on the back of every seat. They serve Virgin Cola and let you listen to music and watch movies non-stop.

What can you do to make the ritual of discovering, buying and using your product more enjoyable – so enjoyable, in fact, that people will talk about you and your product?

  1. The Pagans, or Nonbelievers – These are best defined as “those other guys.” Us against them. Apple vs P.C. and Internet Explorer vs Firefox vs Chrome. One political party vs their opposition. One sports team vs their rival. Nothing unites a group faster than having a common ‘enemy.’ 7up declared itself the “un-cola.” Taco Bell tells you to “think outside the bun.”

Defining your pagans is important in defining who you are. Do you teach methods of getting free traffic? Then paid traffic traffic methods are your pagans. Do you show people how to eat only clean, healthy foods? Then pseudo foods, pseudo food manufacturers and people who eat pseudo foods are your pagans.

  1. The Sacred Words – words specific and exclusive to your own product, service or brand. Walt Disney has ‘Mickey Mouse,’ ‘Goofy’ and ‘Donald Duck.’ Starbucks has a ‘grande.’ Dr. Seuss invented an entire world of sacred words. Apple has “think different.” Texters have their own sacred language. Information product creators and authors create their own terms to define what they’re teaching. By creating your own sacred words, your fans and followers are on the inside of the secret circle with their own language. It’s a cohesive, insider’s-only knowledge that brings a group together.

Think of a young couple in love – they develop their own language that is indecipherable to anyone else, and in this way they become 2 against the world. You can replicate this with your own sacred words, so don’t be afraid to get creative – your customers will love you for it.

  1. The Leader – this person is the catalyst, the risk taker, the visionary, the iconoclast who set out against all odds to achieve something. Think Steve Jobs, Bill Gates, Oprah, Gandhi, Richard Branson, Nelson Mandela and others who have led movements, companies and causes.

The leader could be the founder or it could be someone who takes their place functionally or symbolically. This means if you don’t want to be the leader, you can choose someone else, like a spokesperson for your brand.

Does all of this sound like too much work just to sell a product? Perhaps it is if you’re thinking small. If your goal is to sell a few hundred copies of something and move on, then you don’t need these 7 steps. But if you want to create something that takes on a life of its own and grows exponentially, then adhering to every one of these 7 pieces of the Primal Code is essential.

We talk about making a video or an idea or a product go viral. How does that happen? Is it an accident, or is it because that product or idea meets every one of these  7 criteria? Spend some time looking at the famous people and especially popular brands, and see if they don’t use all 7 of these in their marketing.

Look at it this way – if you could create a brand that grows like a religion, wouldn’t you want to? Imagine the people you can help, the alliances you can forge, and the profits you can make.

There it is. The number 1 method to acquire New Customers.  Create a Reviews & Word Of Mouth system that you work at every day if you are a do it yourself owner or manager, or let professionals like us manage for you.  The Systematic Approach is key.

We very much live in an online world today. We ignore it’s power to hurt us at our peril. We don’t have to just play defence.  We ignore it’s power to help us create successful businesses and organizations at our peril.  We can crush the competition…with a good heart, with the right combination of our online and offline strategy and tactics.

Over the next 30 days, you’ll find the best ideas from The Paco Method outlined here and on our Facebook and Twitter Paco Method pages.  You are most welcome to follow along.

Each one on its own will be gold, for you, we hope, but I need to provide our disclaimer that the magic only really kicks in when all or the most appropriate ones are used for your business. The combination of the ones with the best possible results including the number of new customers earned, and the net cost of their acquisition, or your Return on Investment.

So while most of the methods are mostly already well known, it is how they are implemented that matters most and when.  Like a football playbook.  The plays are in place. The game is managed by the Co-ordinators and the Offensive and Defensive Quarterbacks.  Half time adjustments are critical as well.  The team with the best in-game strategy and execution usually wins, if the talent is equal. Never fear, we do have a few secret and trick plays too with Paco’s Football team too, and we make sure the talent we put on the field is going to be some of the best available and work well together as a unit.

For some of you who are reluctant to seek help, yet you feel the struggle every day, I just ask a few questions.  What’s the value of every New Customer?  What if that Customer became a repeat customer, even a lifetime customers.  What’s your ROI of not using The Paco Method, an ongoing managed system of creating new customers and our professional assistance, or any others professional assistance, for that matter?  Or if The Paco Method is only partly successful in the first year?  What’s the ROI of filling 50% of all current empty seats in your establishment 50% of the time?  If I told you that we had an irresistible offer to all clients in the next 30 days that took away any risk of this program not being successful and provided you with amazing benefits for being an early entrant into our program.

If I told you that we had an irresistible offer to all clients in the next 30 days that took away any risk of this program not being successful and provided you with amazing benefits for being an early entrant into our program.  Well we do.  We’d be glad to explain it to you.  Just send us an email to “bob at bobrempel.com”  or follow The Paco Method on Twitter and send us a message.

I strongly encourage to take some positive action today to create a strong and effective Reviews system in your business and organization.  Stop dappling with it.  Go all in.  It works, I promise.

If you found this article of benefit please share with your business and organizational colleagues. Thank you.  We’d love to see you in Ixtapa, Mexico at our Mastermind Retreat in early January.

Paco Is On Twitter

Tweeting about The Paco Method @pacomethod for growing Restaurants, Bars, Food Trucks, Cafeterias and many other similar businesses that want to fill the seats and create long lineups and crowded stores on a consistent basis.  

Have you got any empty seats? No lineups, short lineups. Inconsistent cash flow. Few repeat customers.  The good news. It doesn’t have to be permanent. You need a managed system and the right mindset.

Follow us on Twitter here and join the conversation.  Ideas and advice on acquiring New Customers and Clients almost daily. 

Paco is on Linkedin too and soon a special community on Facebook.  More information also on this site here.  You can read more about The Paco Method here, you can Click this link to get started or you can contact Bob Rempel directly by email at “bob at bobrempel.com” and we’ll set a time to talk personally.  

The wise Paco might say to the question: “How Do You Develop A Loyal Lifetime Customer & Fan”?

“Get The Right New Customer First…Then We Start With The Method”

 

Announcing The New Customers Solution For Restaurants, Bars & The Food & Beverage Industry

Media Release, March 16, 2017   Additional Information Added: March 24/17

New Customers & Fill The Seats Solution Secret Playbook Comes To All Early Stage & Struggling Restaurants & Bars WorldWide

For More Information: Media:  Bob Rempel, CEO, RempelGroup Team  Email: bob@rempelgroup.com
For More Information: Interested Food Service Establishments: Website: BobRempel.com

Today, the RempelGroup Marketing & Communications Team is pleased to announce the forthcoming release of a new systematic and methodical program and playbook that will help new and relaunching Restaurants and Bars Fill the Seats in their empty establishments and set them on the path to acquiring lifetime customers.

It’s called the Paco Method, in honor of a 15-year-old Mexican boy from Acapulco, whose story went viral for his success in selling empanadas on the beach to tourists of all kind…in 10 different languages. More formally, it is “From The First 5 Seconds Of Contact To A Lifetime Customer and Brand Zealot. How New Restaurants, Bars & Food Trucks Can Fill The Seats And Create Long Lineups Consistently.”

“You need new customers consistently in your early years to generate revenues and the needed cash flow to ensure your business doesn’t fail like the 60-70% of the others in the industry. Without new customers you never get to the point where you can have a lifetime customer and fan of your business and your brand”, said Bob Rempel, CEO of the RempelGroup Team.

“Apart from great food, great service, and an overall wonderful experience, which basically just gives you a reason to be in business”, said Rempel, “the number one reason early stage restaurants and bars fail is they don’t know have systematic methods to keep bringing customers into their establishment”.

“It’s a simple equation he said:  Increased Consistent Revenue=New Customers Consistently.  Then it transitions into Consistent Revenue + Growth=Repeat Customer Visits and Referrals after that business is on solid footing a few years or more in”.

Q & A:

What is the Paco Method: A uniquely developed mix of methods, including software, hardware, and procedures, that when implemented systematically and monitored closely will help early stage restaurants, bars, and food truck and other similar businesses attract new customers on an ongoing basis.  It becomes The Paco Playbook.

How Do I Acquire The Paco Method:  There is a qualification process that starts with a simple email connection on our website, a short questionnaire, and then a phone conversation and interview.  It’s a matter of determining a good fit on both sides.  The early members of our program get exclusive usage in their areas,  and we are reluctant to offer that to anyone who does not take a medium to longer term perspective.  Similarly they user must be comfortable with us and our philosophy about tracking data and being responsive to changing environments and changing conditions.   Users can acquire the program on a monthly subscription fee basis, or a simple fee structure based on the number of new customers acquired per month.  Return on Investment (ROI) for the program’s adopters is designed to exceed all other similar systems or programs.

What’s the Background To The Program:  Program was in development for almost 6 months.  It was inspired by hearing the concerns of a new restaurant owner about getting customers while watching a steady stream of foot traffic and slow-driving vehicles go by during a very busy Christmas season in a tourist town.  His worry, his fears, inspired us to just outline what to do in a step by step way and offer to work alongside him and his restaurant team as the program was implemented.

What Makes It Unique:  It truly reflects the best of the past, present, and the future. The RempelGroup team has blended Old School and New School,  Offline and Digital

Is It Only For New Restaurants & Bars:  It’s perfect for those businesses with a high walk by traffic and slow drive-by-traffic!  We are promoting it in the launch stage for Restaurants, Bars, Food Trucks and other related businesses because it was inspired and designed to help a new restaurant.  It’s easily adaptable for other types of business. For example, it’s well suited for any business located in shopping mall locations, interior or exterior.

For an update on the new customers to lifetime customers The Paco Method, for new and relaunching Restaurants, Bars, Food Trucks and other Food Service establishments please view our Checklist/Cheatsheet Post Here   For our recent Blog Post on “The Single Most Important Mistake First Time Restauranteurs Make” view world renowned chef Gordon Ramsay’s answer and our analysis Here 

Rempel is available for interviews and other speaking opportunities related to Newer & Relaunching Restaurant & Bar Rescue and Growth subjects: “The 10 Reasons Why New Restaurants & Bars Fail”, “The One Thing You Should Focus on First If You Are Starting Or Relaunching A New Restaurant or Bar”, and “20 Ideas You Can Use Today On How You Can Market Your Own Restaurant”.

Rempel is an experienced media and public speaking veteran, having worked as a Public Relations and Media Director for several large Canadian corporations, and a rapidly growing NonProfit Social Enterprise, which had a food service component.  He has appeared live on all major television networks in Canada, news, current affairs, and morning breakfast television, and been interviewed by all major daily newspapers during the course of his career.  This includes:  CBC, CTV, Global, City, Globe and Mail, National Post, Winnipeg Free Press, and many more.

Crushing with heart

In addition, he speaks on “Crushing The Competition…with Heart and a Cause: Strategy and & Tactics No One Else Is Emphasizing To You That Help Small and Medium Sized Business Stand Above Their Competition” and on “Global Linkages:  5 Key Steps For Mexican Business To Help Them Expand World Wide Where English Is The First Language of Business”.

 

The RempelGroup Marketing & Communications Team is also actively currently involved in promoting specialty Tours and Travel to the beaches of Mexico, including a new Blues-Rock Festival in Ixtapa-Zihuatanejo in 2018 and Unique Sporting Events on or near the beaches of Ixtapa-Zihuatanejo during the North American winter travel season.

10 Reasons Why Teams Function At Less Than 100%. Yes Your Team Too!

10 Top Reasons Why Teams Function At Less Than 100%. Often Well Below 100 per cent.  Is This Your Situation? dysfunction_junction_cold_spring_ny_photowalk-e1339601940384Strengthen Your Teams With Team Enhancement Ideas For Any Workplace.

When Teams Are Not Functioning At Peak Levels?  You Feel It Everyday. You See The Signs Everyday.    

I think of football.  Clearly a team game.  One of the greatest football coaches ever, Bill Belichick of the New England Patriots defined team success very well. It applies to business, organizations or sports

“On a team, it’s not the strength of the individual players, but it is the strength of the unit and how they all function together.”

by Bob Rempel,  RempelGroup Partners      bob_dec2015

Most Teams function well below optimum. Far below optimum. This almost seems to be the norm. The expectation.

Is this your situation or similar to it?  It doesn’t matter whether you are in a leadership position in a small or large business, a nonprofit or social enterprise, educational organizations or other organization, have a sports team at any level, or you have virtual or real teams or a combination of both.  The symptoms are the same.

It’s something you’re feeling.  You see it too.

*Measurable results are slipping.

*Deadlines are missed.

*Negativity about projects and customers seems to be increasing.

*People are not engaged.

*You don’t hear laughter.

*Attendance at voluntary events seems to be declining.

Are these familiar to you?  Do you see some of these other symptoms:

*Lack of enthusiasm about core aspects of your business or strategy.

*Abandon ship thinking.  No belief in the future for the

*No belief in the future of the business.

*Unsupportive of other team members and a me-first approach.

*Problem solving shows no energy, no creativity, no initiative.

In a sports sense, when I coached high-performance level athletes, we used to say the team member was playing for the name on the back of the jersey, not the team name on the front.

This is critical if you want a high functioning team at an executive level.   I adopted the phrase in my executive management over the years that I heard from many of my capable superiors and leaders over the years.

“I trust your ability and talent, bring me solutions, not just problems.”

Contrast that with the following voices you could be hearing:

*Work life is Fun

*Work life is Challenging but it’s good for me.

*I like the people I work with.

*There are some amazing people here and I liked them more as I got to know them better.

*I’m excited about our new Project.  I understand it and I think it will be great for the business.

*I like the people I work with. There are some amazing people here. and I liked them more as I got to know them better.

*I like (Leader’s Name).  I don’t always agree with him or her, but I respect him/her for their knowledge and experience, their obvious hard work and dedication, but most importantly, how they at least listen to what I have to say.  I don’t expect they will do everything I want, but I need to be heard.

Take a minute and think about situations where teamwork is never required or the team structure is not used.   Yes, team performance is not closely monitored and maximizing team performance is not important.

Whether it’s Big Business, Small Business, Government from local levels on up,  NonProfit Organization and Social Enterprises,

I’ve been a Team Leader most of my work life and a long time Team Head Coach in sports at high-performance levels.  The best teams had specific qualities or lacked these qualities.

The Sylvia LaFair recent Inc article Top 10 Reasons Why Teams Fail And What To Do,  summarized this best I feel.

Here are the 10 pitfalls to watch out for, as per LaFair.  Turn the pitfalls around and add them to your team work at your business or organization.

  1. Lack of explanation: there needs to be an initial explanation of the business case for change and the purpose of working together in a new way.
  2. Lack of envisioning: without a clear vision of what the future will look like there is nothing to go toward.
  3. Lack of resources: without buy-in as to what will be needed to get to the vision of the future, people feel they are only going to have one oar to row the boat.
  4. Lack of accountability: the need for a specific and structured way to make sure people say what they mean and do what they say.
  5. Lack of planning: must have specific team action plans and deadlines that are possible to reach, even if they have to stretch.
  6. Lack of encouragement: no procedures in place to close skill gaps and have extra training where needed.
  7. Lack of conflict strategies: no agreed upon ways to handle conflict so it does not simmer and fester.
  8. Lack of collaboration: ways to put diverse individuals together to find new solutions to old problems.
  9. Lack of inclusion: everyone needs to know the big picture issues and have a way to participate in adding their point of view.
  10. Lack of reinforcement: make sure that time is given for individuals to voice frustrations and concerns so they do not end up sabotaging by going behind closed doors.

Michael Hyatt says the key factor in dysfunctional teams is Connection.  His comments are worth quoting in its entirety.  “Feeling Connected in the workplace is absolutely critical.  In fact, in my opinion, it may be the number one Life Force driving all positive growth in people, companies, sports teams.

In both cases what’s missing is Connection. If there’s no connection to the organizational vision, the team leader, other teammates, or organizational outcomes, then leaders will fight uphill battles on engagement every day.

But if leaders cultivate those connections, they’ll build teams that are enthusiastic about driving results for the organization.”

3033275-poster-1280-leadership-team-solutions

Hyatt says there are four things to do:

Remembering the critical link to Cconnection, here are four ways guaranteed to boost team engagement:

  1. Connect your team to the vision. When our teammates don’t understand or care how their daily tasks serve organizational goals, it’s nearly impossible for them to maintain interest in their work. People laying bricks stay inspired when they realize they’re building cathedrals. So take time to explain the why behind the what.
  2. Connect your team to you as their leader. People don’t work for companies; they work for other people. Often, folks don’t engage because their leaders don’t engage them. When leadership is faceless, two-dimensional, or dismissive, they lose interest (or never commit to begin with). It’s the leader’s job to go first—build rapport, demonstrate concern, and personally invest.
  3. Connected your team to one another. People stay engaged with their work when they are engaged with their coworkers. Toxic organizational culture breeds disengagement—emotionally healthy people will find their way to the door. Leaders should look for ways to cultivate mutual appreciation and create opportunities for positive shared experiences.
  4. Connect your team to your results. One of the most important things I did as a leader at Thomas Nelson was to begin regularly sharing our company financials. People could see what their daily work did to shape the quarter and the year. Transparency is a leader’s friend. Don’t be afraid to share the metrics and underscore the relationship between team efforts and organizational results.

dysfunctional-team

Lack of trust is a team-performance-killer if there ever was one. Combined with the corrosive effect of low-trust, lack of trust often prevents people from speaking up about performance issues.

So for leaders with concern about team performance issues, you need to go back to the basics or fundamentals as we do in most things when we have low levels of performance.  This is certainly how we approached when I coached international and national level teams and athletes.

At the core, Teams are composed of Individual People.  Take the time to really get to know the people on the team. As people, as individuals.  Let the people on the team get to know the people on the team.  Take the physical workplace out of the situation in some cases, but in other team growth actions, keep it in, because that is context.

Taking Action:  Our prescription for you involves creating an experiential and growth opportunity combination for your Team Members. Create the opportunity for them to invest fully in the mission, strategy, and tactics for the future of the business, organization or team.  Create the opportunity for a memorable experience and bonding where people at all levels truly get to know and understand each other and Connect.  Hire a Coach for your Team(s), on an ongoing basis.  Retain a Coach for yourself as the business or organizational leader

I invite you to review our “Crush The Competition…Hug Your Customers-Embrace Your Community” Strategy Retreats & Workshops for Leaders and Teams” in our favorite location, Ixtapa, Mexico.  A real hidden gem and great surroundings for the best possible Retreat, we feel.  We and our Partners, create customized experiential learning events for Teams, and hold open to all 3-day Workshops in early December, 2016 and mid January, 2017.  Follow us or subscribe to get updates on our programs.

Sources Credit:  Michael Hyatt and Sylvia LaFair

Other Links:  

Signs You Needed A Great Business or Life Coach

7 Qualities of a Great Life Coach

Upcoming Blog Posts:  

How To Evaluate and Appraise Team Performance in Business And Sports

Why Crushing The Competition…With Heart… Is Truly The Best Team Building Approach You Can Use!

 

5 Ways Your Business Or Organization Benefits Long Term From The “Crush The Competition” Retreats in Ixtapa, Mexico Through April 30, 2017

Crushing with heart

Crushing with heart

5 Ways Your Business & Your Teams Benefits From The “Crush The Competition” Leader-Team Strategy & Tactic Retreat Workshops in Ixtapa, Mexico through April 30, 2017…..even if you don’t think you have competitors, or you think you’re crushing it right now.

1. You wear the Boss title and you just heard again a staff member say “Our Business Strategy Sucks”….”Our Teams Don’t Work Together Well At All”
2. You are going to learn to love “Customers” and “Community” all over again and your business and team will become part of the enlightened leaders and business with vision for the future network

3. Where else are you going to learn about what Narcos TV and Pablo Escobar can teach business Crushing the Competition and have fun doing it?

4. Crushing anything…with heart is fun…Crushing the Competition even more so. It helps you sleep better at night

5. Ixtapa is a “Serenity Now” approved destination and you’ll love our sessions on the beach just staring at the gorgeous sunsets and reflecting…but don’t think you can’t kick it up if you want. Because you will be doing that too!

To sum it all up: “I can’t take another gorgeous sunset and a cold drink, while I’m feeling that we’re really working to put some great plans in place to dominate our market, with a heart based approach, and grow for the future”….SAID NO TEAM MEMBER OR EVEN CEO/LEADER…EVER!

And there’s more:

Did we say these are fully customized events for your business and team too?

Did we say we do this virtually or live, or a combination of both.

Did we say the Rempel Team provides a full six months or more of support and our hands on with you, your business/organizaton, and your Team, after the Retreat-included in your Retreat fee.

Did we say an Early Adopter package for companies and organizations buying in before December 25, 2016.

Original Retreat Announcement and More Information

11 Ways Narcos TV Can Give Business “Crushing The Competition” Lessons

Crush Them + With Customers + Community + More

Crush Them + With Customers + Community + More

We continue to explore the world of Narco TV and the Pablo Escobar life to mine the nuggets for our semi-comedic presentation on “What Narcos TV and Pablo Escobar Can Teach Us About Crushing The Competition”

See our October 3rd Announcement About Our “Crush The Competition Leader & Team Strategy Retreats” at this link.

Yes, we know, we are exploiting a highly popular tv show that is drawing interest for many reasons:  cartel life, Pablo’s life, the drug culture, Colombia, the reality, the history, 80’s, Netflix binge watching, the great acting.  Business can learn from this as well.

Please also check these links out:  More to come. We’ll share parts of our presentation here as well, soon.

The Real DEA Agents Comment on What Narcos TV Got Right

5 Lessons From Narcos TV 

Exploiting Narcos TV Interest For Business: The Language Learning Example

We’re opening the Comments to you. What did you think of the Narcos show and what can business learn about “Crushing the Competition”

 

 

 

Narcos TV Story To Help Coach CEO’s & Teams On Crushing The Competition At New Retreats Program

Crush Them + With Customers + Community + More

Crush Them + With Customers + Community + More

Business Coach-Consultant Says Narcos TV Show Will Help Him Coach CEO’s & Teams To “Crush The Competition” At A New Retreats Program Just Launched     

Immediate Release: Worldwide

Contact: Bob Rempel
Address: Ixtapa, Mexico/Winnipeg, Canada
Phone:  Email to set up phone contact
Alternate Phone Number: please email
Email: bob@bobrempel.com
URL: www.bobrempel.com

Summary:  Now Underway: Crushing The Competition Retreats For Leaders and Teams but in a Enlightened Way, with a Heart…and Community and World View…The New Enlightened Business Model Designed For Long-Term Success.  Developed By A Social Enterprise Expert….It’s About Cause Marketing…Communication…Consultation…Customers…Competitor Intelligence…Then The Crush!

“Crush The Competition-Hug Your Customers-Embrace Your Community & The World” (The CHE Program) Retreat style experience and training has been launched by Bob Rempel, Business Consultant/Coach & Partners, to help business leaders and their teams win decisively at the competitive game, create far better strategy and tactics, and do it by using enlightened approaches, including Customer Engagement and Community/World Involvement.

The final program curriculum and choice of presenters is custom designed with attendees, however, Rempel, a 35 year business and non-profit leadership veteran from Canada, and social enterprise and cause marketing specialist, said we can announce now that a semi-comedic presentation on What Narcos TV  and Cartels Can Teach Us About Business & “Crushing The Competition”, which will lead into the Epilogue, also semi-comedic presentation, Crushing The Competition With Heart And Ethics, using additional examples from Navy Seals and the New England Patriots and many others will typically be part of the agenda.

20-20 Business Vision For The Year 2020 & Beyond, Mindfulness and Emotional Intelligence, Keys To Making Your Business Customer Centric, Audience Not Content is King, Having Real Conversations with Customers, Turning Customers Into Fans and Advocates and Competitor Intelligence Strategies are also typically part of the curriculum program, he said, often in experiential ways. More details on content available upon request.

“The first thing we heard when we planning this is “””don’t just give us the same old stuff again that everyone else puts on year after year,”” said Rempel.   We heard, ””Get creative, give us interesting content, inspiring locations, make us laugh, let’s be truly experiential, and don’t isolate us from the local community.””  We heard more, of course, such “don’t abandon us after you’ve got us started on the right track…”

This is our intention, he said.  The Retreat fee also includes a minimum six-month contract and services arrangement with the client by the Rempel Team, Rempel said.  You might call it their own “VP of Competition Crushing” and partner in progress, he said.  We only win as consultants if we ensure that our Clients are truly successful with the strategy and tactics, (“crushin’ it so to speak”) and receive many times the value of their one time Retreat cost in revenues, reduced costs and enhanced image. That’s our team’s Customer Value and high ROI commitment, said Rempel.

The collaborative training and experiential 3, 5, or 7-day Retreats are custom styled for each Group, with locations and content providers to be set with Clients.  Attendance open to teams of 2 or more with the best value for groups of 10 plus.

Where clients have no preference, home base for the events is Ixtapa, Mexico, regarded as the “home of million dollar sunsets”, by Tourism officials.  A choice of full cultural immersion and palapa under the stars sleeping to 5-star beachside accommodations is offered. A CEO Only Leadership Networking and Strategies To Year 2020 Mastermind style event will also be held, in the next six months, with dates to be announced shortly.

The Retreat events are open to business participation worldwide.  The natural focus initially is on North America and Mexico, but we will be promoting it broadly as well to Asian businesses wishing to create networks with North American and Latin America enterprise.

“At this particular moment, our crack research staff has determined that there are 153,049 businesses or organization operating worldwide where the CEO or Board Chair just heard or saw a comment, “Our/Their business strategy sucks” or a key staff member was overheard commenting or texting “We’ve got good people but we can’t pull together as a team”, says Rempel.  

“Those numbers are with my tongue firmly planted in cheek he said.  It’s probably much, much higher. We’ve got room to grow”   

As part of our program launch and other promotional initiatives, we’ll soon be launching a Nominations page  where employees and friends of these struggling companies, and even the CEO himself or herself, can nominate companies, organizations, sports organizations, and non-profits who should be “crushing the competition” but for various reasons are not.  

“The training and experience have serious intent and lasting end results for the businesses who participate, but we promise much fun, other great experiences, and cultural immersion that will have a lasting impact on the individual team members.  It won’t be just another Retreat,” Rempel concluded, “or we’ve failed”.

Media representatives can contact us for more information by email:  bob@bobrempel.com or via Twitter @bobremp 

A further announcement will be made shortly on this site to announce the Business Nominations contest.

Businesses interested in more information can contact Rempel Partners at “bob at rempelgroup.com”

 

 

Your Business Growth Strategy Sucks! Heard that Lately?

News Update:  Beginning September 25 in Ixtapa, Mexico:  Crush The Competition, Hug Your Customers-Truly Hug Them and Embrace The World and Community Around You business/life transformational Retreats

This is for you Ms Head of the Company, Ms Business Owner,  Mr. Head of  a Social Enterprise Non Profit, Mr. Sports Team CEO, Ms. Startup CEO….whereever you are in the world right now.

Some of you might be hearing these words right now.

“Your Business Growth Strategy Sucks!  Our Tactics Don’t Seem To Be Working!  We Can’t Trust Our Data-Are We Going Forward Or Retreating!  Our Competitors Are Dominating.  We’ve Lost Touch With Our Customers…and every other comment in the book when things just don’t seem to working now and you haven’t had any good news in weeks.”

Harsh words, yes of course, but in business, if we have any business sense at all we know inwardly when something is not working. This just “sucks like a Hoover “you’re saying to yourself. You might have even heard the “s” word from some of your staff, directly or indirectly. Then you take a look at the data. “We’ve got a big problem” seems to be written everywhere in red.

So what to do about this. Now. Immediately.

Announcing our “Crush The Competition, Hug Your Customers-Truly Hug Them and Embrace The World and Community Around You” business/life transformational Retreats in Ixtapa, Mexico or the destination of your choice (for large groups).

Part Retreat with enough downtime and also Wow moments to rejuvenate you and your team, and content and learning from top leaders, influencers and facilitators, with action steps and our follow up for back home.

Here’s a little flavor of Ixtapa-Zihuatanejo, Mexico, a hidden paradise and a place we are proud to call home base.

Join us for a weekend, a week or even more in beautiful small town relaxed Ixtapa, Mexico starting September 25 and continuing through April 30, 2017   A special program working directly with small groups to create a high-value event.

Special Features of Crush the Competition Retreats:

-Customization Options:  Agenda, Keynote Leader, Location, Language, Accommodations, Special Presentations such as Doing Business in Latin America

-Large Group (10 or more) Rates:

-20-20 Leaders With Vision Network Membership for 24 months with no fee annual Network Master Session in other great locations around the world.

-We Welcome The World:  Asia, Europe, United Kingdom, Mexico as well as North America.  Ixtapa will amaze you.  So will the content and the results.

Unique Features:

-What Business Can Learn From “Narcos” TV…(comedic presentation)

-Spanish Language Learning, Cultural Immersion, and Local Volunteerism in Eco and Childrens’ projects

-Sunsets, Sunrises, Beach running, Music to move you, Fun as you define it/

-Full follow up with you and your team for 6 months or more with marketing and other business growth services included for Gold and Platinum.  This is the most important aspect of all.

Ready Now!

Weeks and weekends can fill up fast.  A small deposit will hold your preferred dates through until April.

Special Rates in effect now until October 31, 2016 for all bookings.

Call us today and discuss the program with us and the customization options you would like, and automatically qualify to receive a copy of the new book “Hustle” by Neil Patel.

Send us a note below and we’ll get you more information on our “Crush The Competition-Hug Your Customers-Embrace the World and Community Around You”  unique Strategy & Experiential Retreats in Ixtapa, Mexico.

They’re designed for real change and a leap forward in your business and life.  Never again should you have to hear or think, “Our Business Growth Strategy Sucks”  Are you ready?

 

5 Great Reasons To Schedule A Summer Strategy Session For Your Business in Ixtapa, Mexico Now!

(View the additional Update to this Post, by clicking HERE)

Stop Please! Don’t Make All Your Summer Plans Just Yet! Are You Letting Your Business or Organization, Your Personal Brand, Your Team Building, and even your Relationship Slide Downhill?

5 Great Reasons To Schedule A Summer Strategy Session in Ixtapa, Mexico now!

CI_090224_127_1It’s summer time and the living should be easy. You’ve heard the song. Most of you don’t live in the land of the Endless Summer that some of us are blessed with, so the pressure to ease off a bit at work is there, and it should be.

You are driven to be successful, for your organization or team, your brand, your family, and yourself. I know that getting more customers, increasing revenue and helping your organization operate efficiently with value for the end user in mind always does not take the summer. For Owners, CEOs, Directors, Managers it’s almost always top of mind.

Or as an Athlete or Coach or GM in professional or amateur sport. The summer time is either Olympics time like this year, or it’s training camp or training time. Plus you’re swirling in the media and social media storm constantly.

Same for musicians, entertainers, actors, actresses, authors. You rarely get downtime. Work is constant. As well, you’re always in the public eye. Tremendous added pressure to anyone’s life.

Don’t ignore all the cross pressures, I suggest. Family and relationships and personal revitalization are essential to a stable existence that makes your whole life better.

Let me show a way you can have it all this summer.

I’m Bob Rempel, and I want to give you 5 reasons to come to Ixtapa, Mexico this summer and early fall for the best business and personal trip you’ll have in many a year. Plus we’re going to work together and build towards a great partnership. You’ll be joining our 20-20 Leaders’ with Vision program and exclusive network of individuals.

1. Amazing, Breathtaking Location with an all-inclusive 5 star Accommodations and Dining. An easy direct trip from Los Angeles and Houston and one stop from many other locations.

2. Romance and Relationship Renewal to the max with your partner. It’s for 2. Or alternatively we can make this a Team event for your business or organization. Strategy, team building, rejuvenation all in one

3. Add ons to the trip that suit you: Laptop and school supply donations to local school classes, cultural immersion, view business and investment opportunities in MX, special local tequila & coffee tastings,Spanish lessons, and much more. Flexibility is key.

4. 4+ hours over 3 days planning strategy together to increase customers and revenues for your business or non profit or 4+ hours training with us on how to master social media with a proactive strategy. Plus more our prep time prior to our meetings and for summary and next steps after the meetings. More flexibility here of course to find the right combination of personal and business time.

5. Value pricing. You’re not the kind of person who usually asks the price first, any ways but you do want good value at the end of the day. So you should.

This is a Beyond Platinum all inclusive personal and business trip. When you add in the value of new customers the strategies we develop will obtain, or the enhancement of your personal or business brand, you might even think you should pay us double.

I’ll be waiting to see you. Our Summer 2016 Strategy & Training promotion ends on September 30.

This is a $10,000 usd total dollar value package for two people with flights and hotel from Los Angeles or Houston. However, the first 10 groups of 2 people, booked by July 1, can take advantage of our special Summer Strategy Session early mover discount and get the package for $6,000.00 usd.

Want more details? A full list of what’s included in your total package price? Please contact us by email: “bob at rempelgroup.com” and we’ll respond immediately.

Platinum Plus Program For Leaders-We’re Beyond Platinum for 2016-2017

Sign up now and watch for upcoming announcements of our 2016-2017 program starting July 1, 2016. Review the details of the last program and think much bigger. Very exclusive. Life changing, Business explosion. With a major group event in Ixtapa, Mexico, winter 2017 and ongoing Coaching and Strategy weeks beginning July.

Email us at “bob at bobrempel.com”  for more information

This Dream Coaching Package For Your Business & Life Is Reality!

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