Category: RempelGroup

Critical Mistakes Made By Early Stage Restaurant & Bar Owners & Chains

We give credit to world renowned chef and restaurant owner, Gordon Ramsay, for an excellent response on Quora. We’re reprinting it here with thanks to Quora.

-Think Marketing!  And Then Think More Marketing

-Fill The Seats In Off Peak Times

-Think Community-Adjacent Community & Community of Interest

And We Add: Get Constant Feedback From Your Customers And Keep Finetuning Your Offerings.  Stay Focused On Acquiring Customers And Retaining Them For A Lifetime.

-Get Constant Feedback From Your Customers And Keep Finetuning Your Offerings.

-Stay Focused On Acquiring Customers And Retaining Them For A Lifetime.

Read Gordon Ramsay‘s answer to What are the most common mistakes first-time restaurateurs make? on Quora

“They start thinking about the bright lights and accolades instead of filling their restaurant. As opposed to worrying about being famous, worry about the restaurant being popular within your neighborhood. The NYTimes, Michelin, The New Yorker, they will come visit you if it’s the best in the neighborhood, but don’t worry about outside of that neighborhood. Become full on a Monday, Tuesday, and a Wednesday. If a restaurant in its first six months can be full on a Monday and Tuesday, then the rest of it takes care of itself.

The second thing is to know your customers. Cook within the vicinity you are in and don’t start reaching too far too soon.”

Want some help with your Restaurant, Bar, Food Truck, etc. Marketing Focusing On New Customers. Are You A New or Relaunching Stand Alone or Chain Operation.  Our new Paco Method Marketing System may be perfect for you. More information is available here and here

Explode Your Customer Base With The Paco Method For Restaurants & Bars A Cheatsheet-Checklist

You’ve heard this one haven’t you?

How does a business acquire a valuable Lifetime Customer and Loyal Fan?  

Acquire them as a New Customer first!

The Paco Method System For Restaurants & Bars And All Food Service Establishments To Explode Your Customer Visits is based on our new book and media coming soon.

“From the First 5 Seconds To A Lifetime Customer And Fan:   A Revenue Growth Program for New & Developing Food Trucks, Bars & Restaurants in Tourist & Other High Traffic Areas…Facing Stagnant & Slow Growth. Real Stories From The Front Lines & Strategies You Won’t Hear Anywhere Else.  From Psychology to the Latest In Tech To Explode Your Customers And Revenues.

The Paco Method System, aka “From The First 5 Seconds To A Lifetime Customer and Fan”, for those who like more formal titles, is much more than a couple of tweaks here and there in your food service, restaurant or bar or food truck operations. It’s an extensive ongoing program to fill the Empty Seats in your establishment consistently and turn your cash flow around. The kind of empty seats you see in the photos here in this post.

We’ve been receiving questions about The Paco Method, since we’ve announced our launch for April 4th. We’d like to add more information.

It’s been developed for any early stage restaurant, bar, food truck or any food or related service business, new or relaunching. It’s a system meant to get you up to consistent cash flow and profitable status as soon  It’s very flexible and highly adaptable to other similar businesses needing to attract new customers first, before you move into phase 2 of the Paco Method, which turns them into loyal long-time customers and fans of your business.

Many have asked is it only for food service establishments. It’s designed at this point to be implemented with them, but easily adaptable to other types of business and our Team would be glad to work with any “Good Fit” kind of business.

How do we get business to see the power of the Paco Method and our systematic approach to attracting new customers, and then creating zealots of your brand and business?  We begin to talk via email and online.

Firstly, we direct you to our template for Calculating The Value Of Every New Customer. This leads you to an Annual Revenue Increase Calculation.  Then we ask you to Calculate the Lifetime Value of that Customer using variables such as retention percentage, years as customer, number of annual visits and average value per visit.

You decide that the financial and management benefits of a managed/systematic New Customer/Lifetime Customer marketing and communications program are to your benefit.  We both feel like we are a good fit and you are prepared to test drive the program for a minimum period of 3 months.  Longer, if you wish exclusivity in your area or type of restaurant.

 

We provide you with a detailed Checklist and CheatSheet that you will use in implementing the program with our ongoing assistance.

The Checklist will include the following in full detail and much more proprietary information only our Clients will see.

*Detailed Analysis of your Competition

*Detailed Analysis and Audit of your Business

*Ownership/Mgmt Staff Orientation & Training: Mindsets, Service & Quality Standards, Desirable New Customers, First 5 Seconds, Reputation & Reviews, Media Relations, Community Relations, Brand Identity, More.

*Software:  Provided

*Hardware:  Provided

*Administration:  Systems Provided

*Daily/Weekly/Monthly Procedures: Templates

*Pre-Program Data Collection: Templates

*Daily/Weekly/Monthly Data Collection: Procedural Systems & Templates

*Automation:  Tweaks & Tricks Provided

*Much Much More.

 

In summary, when you unbox the program, your Checklist will show you the Systems & Methods Training & Procedures, The Tech: Hardware & Software and the Integration & Support Procedures. Away You Go.

But you’re not in this alone. It’s your business, but things always slip, even when it comes to something so crucial to your ultimate success.  Acquiring New Customers on a systematic consistent ongoing basis.

You need to feel you are Accountable to someone. That’s us, but of in the most friendly client-consultant kind of way.  We’re here to ensure the job gets done. Your seats get filled.  Revenue grows.  Cashflow is more consistent.

You’ll also enjoy the weekly calls with other Paco Method users too. Fellow owners sharing experiences and tips.  Plus our yearly conferences of learning, inspiration, and fun.

Would You Like To Be On The Wait List For The Full Program Details When We Announce And Even Get A Sneak Peek? Early Users Will Get An Opportunity To Set Exclusivity Privileges If They So Wish.   Just complete the form below with your business name, location, email and your mobile number.  We’ll be in touch to connect with you soon after.

 

Announcing The New Customers Solution For Restaurants, Bars & The Food & Beverage Industry

Media Release, March 16, 2017   Additional Information Added: March 24/17

New Customers & Fill The Seats Solution Secret Playbook Comes To All Early Stage & Struggling Restaurants & Bars WorldWide

For More Information: Media:  Bob Rempel, CEO, RempelGroup Team  Email: bob@rempelgroup.com
For More Information: Interested Food Service Establishments: Website: BobRempel.com

Today, the RempelGroup Marketing & Communications Team is pleased to announce the forthcoming release of a new systematic and methodical program and playbook that will help new and relaunching Restaurants and Bars Fill the Seats in their empty establishments and set them on the path to acquiring lifetime customers.

It’s called the Paco Method, in honor of a 15-year-old Mexican boy from Acapulco, whose story went viral for his success in selling empanadas on the beach to tourists of all kind…in 10 different languages. More formally, it is “From The First 5 Seconds Of Contact To A Lifetime Customer and Brand Zealot. How New Restaurants, Bars & Food Trucks Can Fill The Seats And Create Long Lineups Consistently.”

“You need new customers consistently in your early years to generate revenues and the needed cash flow to ensure your business doesn’t fail like the 60-70% of the others in the industry. Without new customers you never get to the point where you can have a lifetime customer and fan of your business and your brand”, said Bob Rempel, CEO of the RempelGroup Team.

“Apart from great food, great service, and an overall wonderful experience, which basically just gives you a reason to be in business”, said Rempel, “the number one reason early stage restaurants and bars fail is they don’t know have systematic methods to keep bringing customers into their establishment”.

“It’s a simple equation he said:  Increased Consistent Revenue=New Customers Consistently.  Then it transitions into Consistent Revenue + Growth=Repeat Customer Visits and Referrals after that business is on solid footing a few years or more in”.

Q & A:

What is the Paco Method: A uniquely developed mix of methods, including software, hardware, and procedures, that when implemented systematically and monitored closely will help early stage restaurants, bars, and food truck and other similar businesses attract new customers on an ongoing basis.  It becomes The Paco Playbook.

How Do I Acquire The Paco Method:  There is a qualification process that starts with a simple email connection on our website, a short questionnaire, and then a phone conversation and interview.  It’s a matter of determining a good fit on both sides.  The early members of our program get exclusive usage in their areas,  and we are reluctant to offer that to anyone who does not take a medium to longer term perspective.  Similarly they user must be comfortable with us and our philosophy about tracking data and being responsive to changing environments and changing conditions.   Users can acquire the program on a monthly subscription fee basis, or a simple fee structure based on the number of new customers acquired per month.  Return on Investment (ROI) for the program’s adopters is designed to exceed all other similar systems or programs.

What’s the Background To The Program:  Program was in development for almost 6 months.  It was inspired by hearing the concerns of a new restaurant owner about getting customers while watching a steady stream of foot traffic and slow-driving vehicles go by during a very busy Christmas season in a tourist town.  His worry, his fears, inspired us to just outline what to do in a step by step way and offer to work alongside him and his restaurant team as the program was implemented.

What Makes It Unique:  It truly reflects the best of the past, present, and the future. The RempelGroup team has blended Old School and New School,  Offline and Digital

Is It Only For New Restaurants & Bars:  It’s perfect for those businesses with a high walk by traffic and slow drive-by-traffic!  We are promoting it in the launch stage for Restaurants, Bars, Food Trucks and other related businesses because it was inspired and designed to help a new restaurant.  It’s easily adaptable for other types of business. For example, it’s well suited for any business located in shopping mall locations, interior or exterior.

For an update on the new customers to lifetime customers The Paco Method, for new and relaunching Restaurants, Bars, Food Trucks and other Food Service establishments please view our Checklist/Cheatsheet Post Here   For our recent Blog Post on “The Single Most Important Mistake First Time Restauranteurs Make” view world renowned chef Gordon Ramsay’s answer and our analysis Here 

Rempel is available for interviews and other speaking opportunities related to Newer & Relaunching Restaurant & Bar Rescue and Growth subjects: “The 10 Reasons Why New Restaurants & Bars Fail”, “The One Thing You Should Focus on First If You Are Starting Or Relaunching A New Restaurant or Bar”, and “20 Ideas You Can Use Today On How You Can Market Your Own Restaurant”.

Rempel is an experienced media and public speaking veteran, having worked as a Public Relations and Media Director for several large Canadian corporations, and a rapidly growing NonProfit Social Enterprise, which had a food service component.  He has appeared live on all major television networks in Canada, news, current affairs, and morning breakfast television, and been interviewed by all major daily newspapers during the course of his career.  This includes:  CBC, CTV, Global, City, Globe and Mail, National Post, Winnipeg Free Press, and many more.

Crushing with heart

In addition, he speaks on “Crushing The Competition…with Heart and a Cause: Strategy and & Tactics No One Else Is Emphasizing To You That Help Small and Medium Sized Business Stand Above Their Competition” and on “Global Linkages:  5 Key Steps For Mexican Business To Help Them Expand World Wide Where English Is The First Language of Business”.

 

The RempelGroup Marketing & Communications Team is also actively currently involved in promoting specialty Tours and Travel to the beaches of Mexico, including a new Blues-Rock Festival in Ixtapa-Zihuatanejo in 2018 and Unique Sporting Events on or near the beaches of Ixtapa-Zihuatanejo during the North American winter travel season.

Issue 13 of The Bob Rempel Weekly Digest Now Out

Read our Vol 1 Issue 13, March 16, 2017 Now   Subscribe Now To The Weekly Digest  For Free, And Receive Our New Newsletter Free As Well For The Next 12 Months.  Just Click The Link Previous And The Subscribe Link Is At The Top.

Here’s An Excerpt From The Forward Of The Issue:

“What do new restaurants, bars, food trucks, and other food service, where ever they are located, all want? Every table full; lineups at the takeout window, of course.
Get the food and drink quality in place, offer good value, provide good friendly service and a warm hospitable atmosphere and your have just the foundation of a successful establishment. Everyone does that. It’s startling to know that over 60% of new restaurants and bars fail in the first year.
How do you lure, I use the word purposely, New Customers into your business.  Never in, never a chance to turn them into a Lifetime Customer and a Fan of your Brand.   Today we have announced the launch of “The Paco Method System: From The First 5 Seconds To A Lifetime Customer” for all new and relaunching Restaurants, Bars, Food Trucks and other Food Service Establishments.  Plus it’s highly adaptable to other types of businesses.
Officially the launch is currently set for April 4, but we’re establishing relationships now with businesses that are ready to roll on using a well thought out and unique system to bring New Customers into their establishment. Contact us through our BobRempel.com website or directly here:  As an incentive to become an early adopter, all signups in the next 3 weeks prior to launch receive a special Summary CheatSheet & Checklist for The Paco Method, and a waiver of our normal five figure setup fee.
To support that program we’re establishing another newsletter: Bi-Monthly Marketing & Communications Articles And Tips All Focused On Filling The Seats-Filling The Store-Filling The Appointment Calendar. Subscribe to this newsletter and you’ll also receive our “Paco Method: From The First 5 Seconds To A Lifetime Customer And Fan: Acquiring And Keeping The New Customer”, newsletter.”

 

Available Now: Our Weekly Digest Issue 1 #7 for 2016

Get Bob Rempel’s Weekly Digest for “CEO’s, Leaders, Influencers, Those That Crush It and Those That Want To”

Here Now   Issue 7, December 17, 2016

The Integrity Agency & The RempelGroup proudly deliver their unique “Crush The Competition with Heart” strategies and program at Retreats/Training Workshops in Ixtapa, Mexico and other locations as well as virtually.  We have content focused on Crushing The Competition on Linkedin, Facebook, Twitter, and more, and our Agency and Coaching services support all Client partners on an ongoing basis.

What’s Trending In Marketing & Influencer Shares-All In Issue 4 Of Our Weekly Digest

The Weekly Digest Issue 3 Is Out

Our November 18th Weekly Digest is now available.  Take a look and subscribe to get your issue ahead of your competitors.

We take a look at the important information we shared this past week as well as adding Trending Stories from the past 24 hours to keep you right on top of news before the end of the week.  More new information and data coming next week.

We’re loving the format GetRevue.co offers us to produce our Digest.  Take a look and see if works for you too. Unsolicited testimonial.

Enjoy the weekend everyone. Relax of course, and recharge, but keep your eye on your goals. Always!

 

5 Ways Your Business Or Organization Benefits Long Term From The “Crush The Competition” Retreats in Ixtapa, Mexico Through April 30, 2017

Crushing with heart

Crushing with heart

5 Ways Your Business & Your Teams Benefits From The “Crush The Competition” Leader-Team Strategy & Tactic Retreat Workshops in Ixtapa, Mexico through April 30, 2017…..even if you don’t think you have competitors, or you think you’re crushing it right now.

1. You wear the Boss title and you just heard again a staff member say “Our Business Strategy Sucks”….”Our Teams Don’t Work Together Well At All”
2. You are going to learn to love “Customers” and “Community” all over again and your business and team will become part of the enlightened leaders and business with vision for the future network

3. Where else are you going to learn about what Narcos TV and Pablo Escobar can teach business Crushing the Competition and have fun doing it?

4. Crushing anything…with heart is fun…Crushing the Competition even more so. It helps you sleep better at night

5. Ixtapa is a “Serenity Now” approved destination and you’ll love our sessions on the beach just staring at the gorgeous sunsets and reflecting…but don’t think you can’t kick it up if you want. Because you will be doing that too!

To sum it all up: “I can’t take another gorgeous sunset and a cold drink, while I’m feeling that we’re really working to put some great plans in place to dominate our market, with a heart based approach, and grow for the future”….SAID NO TEAM MEMBER OR EVEN CEO/LEADER…EVER!

And there’s more:

Did we say these are fully customized events for your business and team too?

Did we say we do this virtually or live, or a combination of both.

Did we say the Rempel Team provides a full six months or more of support and our hands on with you, your business/organizaton, and your Team, after the Retreat-included in your Retreat fee.

Did we say an Early Adopter package for companies and organizations buying in before December 25, 2016.

Original Retreat Announcement and More Information

11 Ways Narcos TV Can Give Business “Crushing The Competition” Lessons

Crush Them + With Customers + Community + More

Crush Them + With Customers + Community + More

We continue to explore the world of Narco TV and the Pablo Escobar life to mine the nuggets for our semi-comedic presentation on “What Narcos TV and Pablo Escobar Can Teach Us About Crushing The Competition”

See our October 3rd Announcement About Our “Crush The Competition Leader & Team Strategy Retreats” at this link.

Yes, we know, we are exploiting a highly popular tv show that is drawing interest for many reasons:  cartel life, Pablo’s life, the drug culture, Colombia, the reality, the history, 80’s, Netflix binge watching, the great acting.  Business can learn from this as well.

Please also check these links out:  More to come. We’ll share parts of our presentation here as well, soon.

The Real DEA Agents Comment on What Narcos TV Got Right

5 Lessons From Narcos TV 

Exploiting Narcos TV Interest For Business: The Language Learning Example

We’re opening the Comments to you. What did you think of the Narcos show and what can business learn about “Crushing the Competition”

 

 

 

Narcos TV Story To Help Coach CEO’s & Teams On Crushing The Competition At New Retreats Program

Crush Them + With Customers + Community + More

Crush Them + With Customers + Community + More

Business Coach-Consultant Says Narcos TV Show Will Help Him Coach CEO’s & Teams To “Crush The Competition” At A New Retreats Program Just Launched     

Immediate Release: Worldwide

Contact: Bob Rempel
Address: Ixtapa, Mexico/Winnipeg, Canada
Phone:  Email to set up phone contact
Alternate Phone Number: please email
Email: bob@bobrempel.com
URL: www.bobrempel.com

Summary:  Now Underway: Crushing The Competition Retreats For Leaders and Teams but in a Enlightened Way, with a Heart…and Community and World View…The New Enlightened Business Model Designed For Long-Term Success.  Developed By A Social Enterprise Expert….It’s About Cause Marketing…Communication…Consultation…Customers…Competitor Intelligence…Then The Crush!

“Crush The Competition-Hug Your Customers-Embrace Your Community & The World” (The CHE Program) Retreat style experience and training has been launched by Bob Rempel, Business Consultant/Coach & Partners, to help business leaders and their teams win decisively at the competitive game, create far better strategy and tactics, and do it by using enlightened approaches, including Customer Engagement and Community/World Involvement.

The final program curriculum and choice of presenters is custom designed with attendees, however, Rempel, a 35 year business and non-profit leadership veteran from Canada, and social enterprise and cause marketing specialist, said we can announce now that a semi-comedic presentation on What Narcos TV  and Cartels Can Teach Us About Business & “Crushing The Competition”, which will lead into the Epilogue, also semi-comedic presentation, Crushing The Competition With Heart And Ethics, using additional examples from Navy Seals and the New England Patriots and many others will typically be part of the agenda.

20-20 Business Vision For The Year 2020 & Beyond, Mindfulness and Emotional Intelligence, Keys To Making Your Business Customer Centric, Audience Not Content is King, Having Real Conversations with Customers, Turning Customers Into Fans and Advocates and Competitor Intelligence Strategies are also typically part of the curriculum program, he said, often in experiential ways. More details on content available upon request.

“The first thing we heard when we planning this is “””don’t just give us the same old stuff again that everyone else puts on year after year,”” said Rempel.   We heard, ””Get creative, give us interesting content, inspiring locations, make us laugh, let’s be truly experiential, and don’t isolate us from the local community.””  We heard more, of course, such “don’t abandon us after you’ve got us started on the right track…”

This is our intention, he said.  The Retreat fee also includes a minimum six-month contract and services arrangement with the client by the Rempel Team, Rempel said.  You might call it their own “VP of Competition Crushing” and partner in progress, he said.  We only win as consultants if we ensure that our Clients are truly successful with the strategy and tactics, (“crushin’ it so to speak”) and receive many times the value of their one time Retreat cost in revenues, reduced costs and enhanced image. That’s our team’s Customer Value and high ROI commitment, said Rempel.

The collaborative training and experiential 3, 5, or 7-day Retreats are custom styled for each Group, with locations and content providers to be set with Clients.  Attendance open to teams of 2 or more with the best value for groups of 10 plus.

Where clients have no preference, home base for the events is Ixtapa, Mexico, regarded as the “home of million dollar sunsets”, by Tourism officials.  A choice of full cultural immersion and palapa under the stars sleeping to 5-star beachside accommodations is offered. A CEO Only Leadership Networking and Strategies To Year 2020 Mastermind style event will also be held, in the next six months, with dates to be announced shortly.

The Retreat events are open to business participation worldwide.  The natural focus initially is on North America and Mexico, but we will be promoting it broadly as well to Asian businesses wishing to create networks with North American and Latin America enterprise.

“At this particular moment, our crack research staff has determined that there are 153,049 businesses or organization operating worldwide where the CEO or Board Chair just heard or saw a comment, “Our/Their business strategy sucks” or a key staff member was overheard commenting or texting “We’ve got good people but we can’t pull together as a team”, says Rempel.  

“Those numbers are with my tongue firmly planted in cheek he said.  It’s probably much, much higher. We’ve got room to grow”   

As part of our program launch and other promotional initiatives, we’ll soon be launching a Nominations page  where employees and friends of these struggling companies, and even the CEO himself or herself, can nominate companies, organizations, sports organizations, and non-profits who should be “crushing the competition” but for various reasons are not.  

“The training and experience have serious intent and lasting end results for the businesses who participate, but we promise much fun, other great experiences, and cultural immersion that will have a lasting impact on the individual team members.  It won’t be just another Retreat,” Rempel concluded, “or we’ve failed”.

Media representatives can contact us for more information by email:  bob@bobrempel.com or via Twitter @bobremp 

A further announcement will be made shortly on this site to announce the Business Nominations contest.

Businesses interested in more information can contact Rempel Partners at “bob at rempelgroup.com”

 

 

%d bloggers like this: