Category: RempelGroup

The Number 1 Method of Gaining New Customers Most Businesses Miss On

Our feature article for June is:  The number 1 method of gaining new customers or clients most businesses and organizations miss on.”  It’s our favorite method, it’s a timeless approach, and it truly works. 

Our flagship, business transformation program, The Paco Method uses this extensively. We recently launched The Paco Method to help business and organizations fill the seats in their restaurants and bars, create lineups at the food truck and keep their stores and offices full.  It’s a complete New Customer Acquisition and Loyalty system.   

It’s a managed system. It has multiple parts that are deployed by us and the clients in stages, to achieve the best return on investment and the most stable of cash flow revenue for the client.  You can read an earlier overview and background piece on The Paco Method here,  as well as more information Here.

If you just came here to get some quick ideas on how to obtain New Customers let me help as well.  Perhaps we can develop a future relationship, and that’s where all new customers start.  They become at least somewhat interested or aware of our businesses. New Customer Development Rule #1: Warm is far better than cold.

Here’s a Report with 32 plus customer marketing ideas you can download in pdf form. Plus more ideas in link form if you’re still looking for more after seeing the 32 plus presented.  All we ask is that you share the list or sign up with your email.

Download 32 New Customer Marketing Ideas For Restaurants, Bars, Food Trucks, Retail, Professionals and Many More Here.

The Paco Method system is a complete managed New Customer system with components that integrate well.  The added synergy of using the right ones at the right time is real.

but the #1 Method, my favorite go-to method if I had to pick one, that is just not talked about enough and used enough, is:

Taking A Highly Proactive Approach To Presenting Recent Authentic Reviews & Testimonials About Your Business & Facilitating Word Of Mouth.  Processes that work both in a digital social world and a face-to-face coffee chat world.

What do you do in your own life?

You’re a business owner…you buy expensive and everyday items
Do you read reviews, do you children or your partner read reviews before you go out.

So when it comes to their own business, most business owners shy away from creating systems to allow prospective new customers to hear what others have said.  Why?  Simply their Fear and their reluctance to demand the highest of standards in their business. Fear their products are not good enough, their staff is not well trained, fear of the unknown generally.  The biggest fear is of being criticized for something that is often their life’s passion.  Fear of the negative individual. It cuts to the core.

Bring me solutions when you bring me problems, my high-level superiors often told me.

We get positive reviews and word of mouth when we do a great job, we get scathing reviews and get even comments when we do a poor job.  That might comprise about 10-15% of our customers, perhaps even less.  It’s that group in the middle, that don’t leave reviews unless we implement systems for them to tell us about their experience.

As consumers, we look for well-written reviews that seem authentic, the more the better, and were recently written.  We are jaded. We know how the system can be manipulated.

I do have a hobby of writing reviews when I am in other people’s businesses, especially when I am in a tourist situation. You never totally take off your consultant’s hat of course.  The folks at Trip Advisor recently told me that a simple review I had written about the pros and cons of staying at a particular hotel, using my own system, that I teach business owners to incorporate now, had been read over 5700 times in one year and had received many helpful votes. I was amazed.  Word of mouth has been powerful since the days that folks that started sharing bread and water, coffee, tea, wine, you name it, looking into each other’s eyes.  Today, it moves at lightspeed and there is often no coffee needed.

Here’s a recent presentation from the ReviewsTrust folks that summarized the key facts well, I thought.

Reviews Work!

  • 70% of people say they look at Reviews BEFORE making a purchase (powerreviews.com
  • 63% of consumers indicate they are more likely to purchase from a site (business) that has product ratings and reviews (searchenginejournal.com)
  • Reviews Increase consumer trust by 12x  (econsultancy.com)

What A Fool Believes?  Remember the very popular The Doobie Brothers song?  We’re business fools. We’re so in love with our ideas, our vision, our passion, our hard work that we believe that we forsake external thinking.  Even when we get it all right and finely tuned internally in our business, if the future client and the repeat client does not see that and others are not hearing about it, we are ultimately doomed to failure.  Our customers, and what they think of their experience with us, can, in the end, make us successful or failures.

A Reviews System can make you a winner.  Reviews, Testimonials, Word of Mouth, Referrals, Local Search, Feedback, Focus Testing, Community Involvement and more.  All aspects of an externally focused business, essential aspects. Tweet This.

The building blocks of your highly effective Reviews method to acquire New Customers and turn them into Lifetime Customers are fairly basic.

-Be Findable In Local Search  (People read reviews, people search for business that will give them a good experience nearby)

-Be Ready To Attract All Walk By and Last Minute Type Shoppers Into Your Premises,

-Present Always Fresh Recent Reviews Online And At Your Place of Business,

-Be Prepared To Answer All Questions Before The Customer Experience Begins,

-Make The Customer Experience The Best Possible,

-Ensure Every Customer Is Requested To Leave An Honest Review Before They Leave Your Business,

-Ask At Least Twice While They Are With You.

-Seek Their Contact Information For Various Forms of Followup.

But let’s go back to the first one, Be Findable, and do that properly to start.

15 Directories You Need To Be Listed

2017 Top Online Directories

Which One:  Google My Business or Facebook.   Well Both Of Course.

Facebook Wants Local Business TooWhen You Have A Steady Stream Of Fresh Reviews Coming In

How To Show Off Your Customer Reviews and Testimonials

To start, we always advise “keeping it real”.  “Real recognize real” say the street kids playing ball on the playgrounds.  People will be impressed you bring a fair and balanced eye to your review.  The same reason we decide those kinds of news stories on the media are the most trustworthy.  The credibility comes from the way they are put together.

You probably already know how important reviews are in terms of marketing your products and services. They break down the barriers your potential customers may have when trying to decide whether or not to do business with you.

Reviews and testimonials can bring a lot of credibility to your business, which ultimately results in higher conversions and more revenue.

Whether you’re a dentist, handyman, attorney, chiropractor, electrician, or other local services company, it is important to build up a certain level of trust with your prospects – and reviews can help you do just that.

In other words, they bring an incredible level of profitability that businesses cannot afford to ignore.

Maybe you already have some glowing reviews and are wondering how to get more eyes on them. This is key.

Here are five places you can show them off for maximum exposure.

  1. Your website

Displaying customer reviews on your actual website will really help draw in sales because these prospects are obviously already interested in your business.  So putting your customer reviews and testimonials where they can clearly see them will only work to your benefit. Ideally, you should have a testimonials page, but don’t be shy about posting a few of them on your home page and other pages as well.

  1. Social Media

It’s hardly surprising that displaying your reviews on social media is going to give you ultimate exposure. With millions of visitors every day, these sites give you the opportunity to show off your ratings to a massive number of people. Take Facebook for example.

If you go to the ‘about’ section on your business page timeline, you’ll see it if you edit the address section, there’s an option to check a box which reads “show map, check-ins and star ratings on the page”.  

  1. Place them inside of your e-books or reports

If you’re giving away free e-books or reports to get opt-ins for your email list, put your reviews and testimonials inside of them to boost results. You’re already giving them helpful information that they find valuable by providing the content. Including your reviews and testimonials will further add to the fact that your business is the right one to meet their needs.

  1.  Add them to your printed marketing materials

Just like everything mentioned above, reviews and testimonials can also help any printed advertising perform better. Most of the time, you may be limited on space, but it only really takes one or two reviews to show prospects that you are reputable.

  1. At your place of business

Showing off your reviews and testimonials inside of your place of business is powerful.  It’s a great way to show existing customers that they’ve made the right choice and can go a long way in customer retention and referrals.

Reviews and testimonials themselves are important. But it’s where you display them that brings the real value. Displaying them in the places mentioned above will definitely shine a positive light on your business, increase conversions, and help you generate more sales.

How Do Your Prospective And Current Customers See You

But let’s back this up and help you with the framework you will need to get the best possible authentic reviews on an ongoing basis. Your brand is the extension of the Internals we mentioned before translated to the External environment.  What your Customer or Client sees or feels from their experience with your business.

This is the Master’s course content for a long-term successful business.  For a successful small business, the owner, manager or leader is the brand and the message and all staff and all aspects of the external environment support it.  For a political figure, the famous Roger Ailes book title, You are the Message”, applies still today.  Leaders are a key part of any Brand created.  This is what

This is what we present at our 20-20 Leaders With Vision Retreats/Masterminds where we help business and organizations by developing leaders, the brand identity and the external communications within a feedback system.  We help you ensure that your Internals Identity matches your External communication, knowing that it is only through Customers and Clients who willingly choose to work with us, that we are successful.

Time for a quick plug for our Masterminds Retreat conference on January 4-11, 2018 in Ixtapa, Mexico. Turning New Customers Into Raving Fans and Zealots For Your Brand.  Let us know if you’d like more information.  Earlybird registration is now open.

Amazing Sunsets

The book, Primal Branding by Patrick Hanlon, is an excellent overview of the key aspects of a successful brand.

Why do some brands succeed beyond all reasonable expectation, while other brands that are just as good or even better wind up failing within a few months? How is it that an Oprah becomes an icon, while dozens of other talk show hosts quickly fall into oblivion? Why does Nike inspire such loyalty, while other brands of shoes struggle for market share?

In the book Primal Branding, Patrick Hanlon explains his theory for “Creating zealots for your brand, your company and your future.” He explains how the powerful brands become that way by carefully (and sometimes accidentally) creating a community of believers by employing seven different marketing tactics. All seven of these components are found behind every super-successful brand, product, service, personality, social cause, religion or movement.

Imagine if your product inspired the same level of loyalty that Apple, Disney and Starbucks receive from their customers. Now imagine you can actually engineer that loyalty right into your brand – it makes your head spin a bit, doesn’t it?

According to Patrick, these are the 7 key ingredients that you or your product, service or brand must have to inspire zealous loyalty.

  1. The Creation Story – This is the back story that sets the stage. Think of Steve Jobs and Steve Wozniak in their parents’ garage building the first personal computer, Jeff Bezos writing Amazon’s business plan in the backseat of his car, or pharmacist  Dr. John Pemberton concocting Coca-cola.

You need a back story for your product, service or business. This might be how you got the idea, your struggle to solve a problem, your inspiration, etc. Storytelling is as old as language itself and touches people on a very deep, primal level. Do you want to foster a real, unifying connection on a subconscious level with your prospect? Then you need a story.

  1. The Creed – This is what you believe in, your core principle, your mission statement. A creed differentiates and motivates. According to Sidney Pollack, “It’s the spine that supports the entire enterprise.” See if you can recognize these creeds:

“It’s the real thing”

“Save the whales”

“All men are created equal”

“Just do it”

So what’s your creed? Invest some time to get this right. And if you have more than one product and the products are wildly different, know that you’ll want a different creed for each one. For example, you won’t have the same creed for an info product on traffic generation as an info product on building your abs.

  1. The Icons – These are best defined as a quick concentration of meaning. This could be a logo like the Nike swoosh, the smell of Cinnabons in the mall, a country’s flag, a national anthem, Alice Cooper’s eye make-up, Kiss’s face make-up, the Budweiser Clydesdales, Disney’s castle as well as Disney’s 2 black mouse ears, McDonald’s arches, the 2 notes Law and Order plays just before the show appears, the opening music to any television show or the 5 signature notes of Intel.

http://www.youtube.com/watch?v=aEDpqFHTSVM

Choose your icon carefully, and then use it in all of your marketing. Update it when needed, being careful not to lose it in the process. It should always be instantly recognizable and tightly tied to your brand.

  1. The Rituals – This is how our customers interact with your product and service, and how you interact with them. This one is a little harder to define and illustrate. We have rituals for everything we do on a frequent basis, including brushing our teeth, doing laundry, driving our car and checking our email. The key here is to focus on improving the experience the customer has with your product or brand. How can you raise the experience to a higher level? How can you make it more enjoyable, or even something they look forward to? How can you take the stress out and put the fun in?

Here’s a great example: The ritual of flying. While most airlines are cutting every frill to the absolute bare bone, Virgin is moving in the opposite direction. They hand you a plastic shoulder sack full of goodies. There’s a television screen on the back of every seat. They serve Virgin Cola and let you listen to music and watch movies non-stop.

What can you do to make the ritual of discovering, buying and using your product more enjoyable – so enjoyable, in fact, that people will talk about you and your product?

  1. The Pagans, or Nonbelievers – These are best defined as “those other guys.” Us against them. Apple vs P.C. and Internet Explorer vs Firefox vs Chrome. One political party vs their opposition. One sports team vs their rival. Nothing unites a group faster than having a common ‘enemy.’ 7up declared itself the “un-cola.” Taco Bell tells you to “think outside the bun.”

Defining your pagans is important in defining who you are. Do you teach methods of getting free traffic? Then paid traffic traffic methods are your pagans. Do you show people how to eat only clean, healthy foods? Then pseudo foods, pseudo food manufacturers and people who eat pseudo foods are your pagans.

  1. The Sacred Words – words specific and exclusive to your own product, service or brand. Walt Disney has ‘Mickey Mouse,’ ‘Goofy’ and ‘Donald Duck.’ Starbucks has a ‘grande.’ Dr. Seuss invented an entire world of sacred words. Apple has “think different.” Texters have their own sacred language. Information product creators and authors create their own terms to define what they’re teaching. By creating your own sacred words, your fans and followers are on the inside of the secret circle with their own language. It’s a cohesive, insider’s-only knowledge that brings a group together.

Think of a young couple in love – they develop their own language that is indecipherable to anyone else, and in this way they become 2 against the world. You can replicate this with your own sacred words, so don’t be afraid to get creative – your customers will love you for it.

  1. The Leader – this person is the catalyst, the risk taker, the visionary, the iconoclast who set out against all odds to achieve something. Think Steve Jobs, Bill Gates, Oprah, Gandhi, Richard Branson, Nelson Mandela and others who have led movements, companies and causes.

The leader could be the founder or it could be someone who takes their place functionally or symbolically. This means if you don’t want to be the leader, you can choose someone else, like a spokesperson for your brand.

Does all of this sound like too much work just to sell a product? Perhaps it is if you’re thinking small. If your goal is to sell a few hundred copies of something and move on, then you don’t need these 7 steps. But if you want to create something that takes on a life of its own and grows exponentially, then adhering to every one of these 7 pieces of the Primal Code is essential.

We talk about making a video or an idea or a product go viral. How does that happen? Is it an accident, or is it because that product or idea meets every one of these  7 criteria? Spend some time looking at the famous people and especially popular brands, and see if they don’t use all 7 of these in their marketing.

Look at it this way – if you could create a brand that grows like a religion, wouldn’t you want to? Imagine the people you can help, the alliances you can forge, and the profits you can make.

There it is. The number 1 method to acquire New Customers.  Create a Reviews & Word Of Mouth system that you work at every day if you are a do it yourself owner or manager, or let professionals like us manage for you.  The Systematic Approach is key.

We very much live in an online world today. We ignore it’s power to hurt us at our peril. We don’t have to just play defence.  We ignore it’s power to help us create successful businesses and organizations at our peril.  We can crush the competition…with a good heart, with the right combination of our online and offline strategy and tactics.

Over the next 30 days, you’ll find the best ideas from The Paco Method outlined here and on our Facebook and Twitter Paco Method pages.  You are most welcome to follow along.

Each one on its own will be gold, for you, we hope, but I need to provide our disclaimer that the magic only really kicks in when all or the most appropriate ones are used for your business. The combination of the ones with the best possible results including the number of new customers earned, and the net cost of their acquisition, or your Return on Investment.

So while most of the methods are mostly already well known, it is how they are implemented that matters most and when.  Like a football playbook.  The plays are in place. The game is managed by the Co-ordinators and the Offensive and Defensive Quarterbacks.  Half time adjustments are critical as well.  The team with the best in-game strategy and execution usually wins, if the talent is equal. Never fear, we do have a few secret and trick plays too with Paco’s Football team too, and we make sure the talent we put on the field is going to be some of the best available and work well together as a unit.

For some of you who are reluctant to seek help, yet you feel the struggle every day, I just ask a few questions.  What’s the value of every New Customer?  What if that Customer became a repeat customer, even a lifetime customers.  What’s your ROI of not using The Paco Method, an ongoing managed system of creating new customers and our professional assistance, or any others professional assistance, for that matter?  Or if The Paco Method is only partly successful in the first year?  What’s the ROI of filling 50% of all current empty seats in your establishment 50% of the time?  If I told you that we had an irresistible offer to all clients in the next 30 days that took away any risk of this program not being successful and provided you with amazing benefits for being an early entrant into our program.

If I told you that we had an irresistible offer to all clients in the next 30 days that took away any risk of this program not being successful and provided you with amazing benefits for being an early entrant into our program.  Well we do.  We’d be glad to explain it to you.  Just send us an email to “bob at bobrempel.com”  or follow The Paco Method on Twitter and send us a message.

I strongly encourage to take some positive action today to create a strong and effective Reviews system in your business and organization.  Stop dappling with it.  Go all in.  It works, I promise.

If you found this article of benefit please share with your business and organizational colleagues. Thank you.  We’d love to see you in Ixtapa, Mexico at our Mastermind Retreat in early January.

Paco Is On Twitter

Tweeting about The Paco Method @pacomethod for growing Restaurants, Bars, Food Trucks, Cafeterias and many other similar businesses that want to fill the seats and create long lineups and crowded stores on a consistent basis.  

Have you got any empty seats? No lineups, short lineups. Inconsistent cash flow. Few repeat customers.  The good news. It doesn’t have to be permanent. You need a managed system and the right mindset.

Follow us on Twitter here and join the conversation.  Ideas and advice on acquiring New Customers and Clients almost daily. 

Paco is on Linkedin too and soon a special community on Facebook.  More information also on this site here.  You can read more about The Paco Method here, you can Click this link to get started or you can contact Bob Rempel directly by email at “bob at bobrempel.com” and we’ll set a time to talk personally.  

The wise Paco might say to the question: “How Do You Develop A Loyal Lifetime Customer & Fan”?

“Get The Right New Customer First…Then We Start With The Method”

 

Critical Mistakes Made By Early Stage Restaurant & Bar Owners & Chains

We give credit to world renowned chef and restaurant owner, Gordon Ramsay, for an excellent response on Quora. We’re reprinting it here with thanks to Quora.

-Think Marketing!  And Then Think More Marketing

-Fill The Seats In Off Peak Times

-Think Community-Adjacent Community & Community of Interest

And We Add: Get Constant Feedback From Your Customers And Keep Finetuning Your Offerings.  Stay Focused On Acquiring Customers And Retaining Them For A Lifetime.

-Get Constant Feedback From Your Customers And Keep Finetuning Your Offerings.

-Stay Focused On Acquiring Customers And Retaining Them For A Lifetime.

Read Gordon Ramsay‘s answer to What are the most common mistakes first-time restaurateurs make? on Quora

“They start thinking about the bright lights and accolades instead of filling their restaurant. As opposed to worrying about being famous, worry about the restaurant being popular within your neighborhood. The NYTimes, Michelin, The New Yorker, they will come visit you if it’s the best in the neighborhood, but don’t worry about outside of that neighborhood. Become full on a Monday, Tuesday, and a Wednesday. If a restaurant in its first six months can be full on a Monday and Tuesday, then the rest of it takes care of itself.

The second thing is to know your customers. Cook within the vicinity you are in and don’t start reaching too far too soon.”

Want some help with your Restaurant, Bar, Food Truck, etc. Marketing Focusing On New Customers. Are You A New or Relaunching Stand Alone or Chain Operation.  Our new Paco Method Marketing System may be perfect for you. More information is available here and here

Explode Your Customer Base With The Paco Method For Restaurants & Bars A Cheatsheet-Checklist

You’ve heard this one haven’t you?

How does a business acquire a valuable Lifetime Customer and Loyal Fan?  

Acquire them as a New Customer first!

The Paco Method System For Restaurants & Bars And All Food Service Establishments To Explode Your Customer Visits is based on our new book and media coming soon.

“From the First 5 Seconds To A Lifetime Customer And Fan:   A Revenue Growth Program for New & Developing Food Trucks, Bars & Restaurants in Tourist & Other High Traffic Areas…Facing Stagnant & Slow Growth. Real Stories From The Front Lines & Strategies You Won’t Hear Anywhere Else.  From Psychology to the Latest In Tech To Explode Your Customers And Revenues.

The Paco Method System, aka “From The First 5 Seconds To A Lifetime Customer and Fan”, for those who like more formal titles, is much more than a couple of tweaks here and there in your food service, restaurant or bar or food truck operations. It’s an extensive ongoing program to fill the Empty Seats in your establishment consistently and turn your cash flow around. The kind of empty seats you see in the photos here in this post.

We’ve been receiving questions about The Paco Method, since we’ve announced our launch for April 4th. We’d like to add more information.

It’s been developed for any early stage restaurant, bar, food truck or any food or related service business, new or relaunching. It’s a system meant to get you up to consistent cash flow and profitable status as soon  It’s very flexible and highly adaptable to other similar businesses needing to attract new customers first, before you move into phase 2 of the Paco Method, which turns them into loyal long-time customers and fans of your business.

Many have asked is it only for food service establishments. It’s designed at this point to be implemented with them, but easily adaptable to other types of business and our Team would be glad to work with any “Good Fit” kind of business.

How do we get business to see the power of the Paco Method and our systematic approach to attracting new customers, and then creating zealots of your brand and business?  We begin to talk via email and online.

Firstly, we direct you to our template for Calculating The Value Of Every New Customer. This leads you to an Annual Revenue Increase Calculation.  Then we ask you to Calculate the Lifetime Value of that Customer using variables such as retention percentage, years as customer, number of annual visits and average value per visit.

You decide that the financial and management benefits of a managed/systematic New Customer/Lifetime Customer marketing and communications program are to your benefit.  We both feel like we are a good fit and you are prepared to test drive the program for a minimum period of 3 months.  Longer, if you wish exclusivity in your area or type of restaurant.

 

We provide you with a detailed Checklist and CheatSheet that you will use in implementing the program with our ongoing assistance.

The Checklist will include the following in full detail and much more proprietary information only our Clients will see.

*Detailed Analysis of your Competition

*Detailed Analysis and Audit of your Business

*Ownership/Mgmt Staff Orientation & Training: Mindsets, Service & Quality Standards, Desirable New Customers, First 5 Seconds, Reputation & Reviews, Media Relations, Community Relations, Brand Identity, More.

*Software:  Provided

*Hardware:  Provided

*Administration:  Systems Provided

*Daily/Weekly/Monthly Procedures: Templates

*Pre-Program Data Collection: Templates

*Daily/Weekly/Monthly Data Collection: Procedural Systems & Templates

*Automation:  Tweaks & Tricks Provided

*Much Much More.

 

In summary, when you unbox the program, your Checklist will show you the Systems & Methods Training & Procedures, The Tech: Hardware & Software and the Integration & Support Procedures. Away You Go.

But you’re not in this alone. It’s your business, but things always slip, even when it comes to something so crucial to your ultimate success.  Acquiring New Customers on a systematic consistent ongoing basis.

You need to feel you are Accountable to someone. That’s us, but of in the most friendly client-consultant kind of way.  We’re here to ensure the job gets done. Your seats get filled.  Revenue grows.  Cashflow is more consistent.

You’ll also enjoy the weekly calls with other Paco Method users too. Fellow owners sharing experiences and tips.  Plus our yearly conferences of learning, inspiration, and fun.

Would You Like To Be On The Wait List For The Full Program Details When We Announce And Even Get A Sneak Peek? Early Users Will Get An Opportunity To Set Exclusivity Privileges If They So Wish.   Just complete the form below with your business name, location, email and your mobile number.  We’ll be in touch to connect with you soon after.

 

Announcing The New Customers Solution For Restaurants, Bars & The Food & Beverage Industry

Media Release, March 16, 2017   Additional Information Added: March 24/17

New Customers & Fill The Seats Solution Secret Playbook Comes To All Early Stage & Struggling Restaurants & Bars WorldWide

For More Information: Media:  Bob Rempel, CEO, RempelGroup Team  Email: bob@rempelgroup.com
For More Information: Interested Food Service Establishments: Website: BobRempel.com

Today, the RempelGroup Marketing & Communications Team is pleased to announce the forthcoming release of a new systematic and methodical program and playbook that will help new and relaunching Restaurants and Bars Fill the Seats in their empty establishments and set them on the path to acquiring lifetime customers.

It’s called the Paco Method, in honor of a 15-year-old Mexican boy from Acapulco, whose story went viral for his success in selling empanadas on the beach to tourists of all kind…in 10 different languages. More formally, it is “From The First 5 Seconds Of Contact To A Lifetime Customer and Brand Zealot. How New Restaurants, Bars & Food Trucks Can Fill The Seats And Create Long Lineups Consistently.”

“You need new customers consistently in your early years to generate revenues and the needed cash flow to ensure your business doesn’t fail like the 60-70% of the others in the industry. Without new customers you never get to the point where you can have a lifetime customer and fan of your business and your brand”, said Bob Rempel, CEO of the RempelGroup Team.

“Apart from great food, great service, and an overall wonderful experience, which basically just gives you a reason to be in business”, said Rempel, “the number one reason early stage restaurants and bars fail is they don’t know have systematic methods to keep bringing customers into their establishment”.

“It’s a simple equation he said:  Increased Consistent Revenue=New Customers Consistently.  Then it transitions into Consistent Revenue + Growth=Repeat Customer Visits and Referrals after that business is on solid footing a few years or more in”.

Q & A:

What is the Paco Method: A uniquely developed mix of methods, including software, hardware, and procedures, that when implemented systematically and monitored closely will help early stage restaurants, bars, and food truck and other similar businesses attract new customers on an ongoing basis.  It becomes The Paco Playbook.

How Do I Acquire The Paco Method:  There is a qualification process that starts with a simple email connection on our website, a short questionnaire, and then a phone conversation and interview.  It’s a matter of determining a good fit on both sides.  The early members of our program get exclusive usage in their areas,  and we are reluctant to offer that to anyone who does not take a medium to longer term perspective.  Similarly they user must be comfortable with us and our philosophy about tracking data and being responsive to changing environments and changing conditions.   Users can acquire the program on a monthly subscription fee basis, or a simple fee structure based on the number of new customers acquired per month.  Return on Investment (ROI) for the program’s adopters is designed to exceed all other similar systems or programs.

What’s the Background To The Program:  Program was in development for almost 6 months.  It was inspired by hearing the concerns of a new restaurant owner about getting customers while watching a steady stream of foot traffic and slow-driving vehicles go by during a very busy Christmas season in a tourist town.  His worry, his fears, inspired us to just outline what to do in a step by step way and offer to work alongside him and his restaurant team as the program was implemented.

What Makes It Unique:  It truly reflects the best of the past, present, and the future. The RempelGroup team has blended Old School and New School,  Offline and Digital

Is It Only For New Restaurants & Bars:  It’s perfect for those businesses with a high walk by traffic and slow drive-by-traffic!  We are promoting it in the launch stage for Restaurants, Bars, Food Trucks and other related businesses because it was inspired and designed to help a new restaurant.  It’s easily adaptable for other types of business. For example, it’s well suited for any business located in shopping mall locations, interior or exterior.

For an update on the new customers to lifetime customers The Paco Method, for new and relaunching Restaurants, Bars, Food Trucks and other Food Service establishments please view our Checklist/Cheatsheet Post Here   For our recent Blog Post on “The Single Most Important Mistake First Time Restauranteurs Make” view world renowned chef Gordon Ramsay’s answer and our analysis Here 

Rempel is available for interviews and other speaking opportunities related to Newer & Relaunching Restaurant & Bar Rescue and Growth subjects: “The 10 Reasons Why New Restaurants & Bars Fail”, “The One Thing You Should Focus on First If You Are Starting Or Relaunching A New Restaurant or Bar”, and “20 Ideas You Can Use Today On How You Can Market Your Own Restaurant”.

Rempel is an experienced media and public speaking veteran, having worked as a Public Relations and Media Director for several large Canadian corporations, and a rapidly growing NonProfit Social Enterprise, which had a food service component.  He has appeared live on all major television networks in Canada, news, current affairs, and morning breakfast television, and been interviewed by all major daily newspapers during the course of his career.  This includes:  CBC, CTV, Global, City, Globe and Mail, National Post, Winnipeg Free Press, and many more.

Crushing with heart

In addition, he speaks on “Crushing The Competition…with Heart and a Cause: Strategy and & Tactics No One Else Is Emphasizing To You That Help Small and Medium Sized Business Stand Above Their Competition” and on “Global Linkages:  5 Key Steps For Mexican Business To Help Them Expand World Wide Where English Is The First Language of Business”.

 

The RempelGroup Marketing & Communications Team is also actively currently involved in promoting specialty Tours and Travel to the beaches of Mexico, including a new Blues-Rock Festival in Ixtapa-Zihuatanejo in 2018 and Unique Sporting Events on or near the beaches of Ixtapa-Zihuatanejo during the North American winter travel season.

Issue 13 of The Bob Rempel Weekly Digest Now Out

Read our Vol 1 Issue 13, March 16, 2017 Now   Subscribe Now To The Weekly Digest  For Free, And Receive Our New Newsletter Free As Well For The Next 12 Months.  Just Click The Link Previous And The Subscribe Link Is At The Top.

Here’s An Excerpt From The Forward Of The Issue:

“What do new restaurants, bars, food trucks, and other food service, where ever they are located, all want? Every table full; lineups at the takeout window, of course.
Get the food and drink quality in place, offer good value, provide good friendly service and a warm hospitable atmosphere and your have just the foundation of a successful establishment. Everyone does that. It’s startling to know that over 60% of new restaurants and bars fail in the first year.
How do you lure, I use the word purposely, New Customers into your business.  Never in, never a chance to turn them into a Lifetime Customer and a Fan of your Brand.   Today we have announced the launch of “The Paco Method System: From The First 5 Seconds To A Lifetime Customer” for all new and relaunching Restaurants, Bars, Food Trucks and other Food Service Establishments.  Plus it’s highly adaptable to other types of businesses.
Officially the launch is currently set for April 4, but we’re establishing relationships now with businesses that are ready to roll on using a well thought out and unique system to bring New Customers into their establishment. Contact us through our BobRempel.com website or directly here:  As an incentive to become an early adopter, all signups in the next 3 weeks prior to launch receive a special Summary CheatSheet & Checklist for The Paco Method, and a waiver of our normal five figure setup fee.
To support that program we’re establishing another newsletter: Bi-Monthly Marketing & Communications Articles And Tips All Focused On Filling The Seats-Filling The Store-Filling The Appointment Calendar. Subscribe to this newsletter and you’ll also receive our “Paco Method: From The First 5 Seconds To A Lifetime Customer And Fan: Acquiring And Keeping The New Customer”, newsletter.”

 

Available Now: Our Weekly Digest Issue 1 #7 for 2016

Get Bob Rempel’s Weekly Digest for “CEO’s, Leaders, Influencers, Those That Crush It and Those That Want To”

Here Now   Issue 7, December 17, 2016

The Integrity Agency & The RempelGroup proudly deliver their unique “Crush The Competition with Heart” strategies and program at Retreats/Training Workshops in Ixtapa, Mexico and other locations as well as virtually.  We have content focused on Crushing The Competition on Linkedin, Facebook, Twitter, and more, and our Agency and Coaching services support all Client partners on an ongoing basis.

What’s Trending In Marketing & Influencer Shares-All In Issue 4 Of Our Weekly Digest

The Weekly Digest Issue 3 Is Out

Our November 18th Weekly Digest is now available.  Take a look and subscribe to get your issue ahead of your competitors.

We take a look at the important information we shared this past week as well as adding Trending Stories from the past 24 hours to keep you right on top of news before the end of the week.  More new information and data coming next week.

We’re loving the format GetRevue.co offers us to produce our Digest.  Take a look and see if works for you too. Unsolicited testimonial.

Enjoy the weekend everyone. Relax of course, and recharge, but keep your eye on your goals. Always!

 

5 Ways Your Business Or Organization Benefits Long Term From The “Crush The Competition” Retreats in Ixtapa, Mexico Through April 30, 2017

Crushing with heart

Crushing with heart

5 Ways Your Business & Your Teams Benefits From The “Crush The Competition” Leader-Team Strategy & Tactic Retreat Workshops in Ixtapa, Mexico through April 30, 2017…..even if you don’t think you have competitors, or you think you’re crushing it right now.

1. You wear the Boss title and you just heard again a staff member say “Our Business Strategy Sucks”….”Our Teams Don’t Work Together Well At All”
2. You are going to learn to love “Customers” and “Community” all over again and your business and team will become part of the enlightened leaders and business with vision for the future network

3. Where else are you going to learn about what Narcos TV and Pablo Escobar can teach business Crushing the Competition and have fun doing it?

4. Crushing anything…with heart is fun…Crushing the Competition even more so. It helps you sleep better at night

5. Ixtapa is a “Serenity Now” approved destination and you’ll love our sessions on the beach just staring at the gorgeous sunsets and reflecting…but don’t think you can’t kick it up if you want. Because you will be doing that too!

To sum it all up: “I can’t take another gorgeous sunset and a cold drink, while I’m feeling that we’re really working to put some great plans in place to dominate our market, with a heart based approach, and grow for the future”….SAID NO TEAM MEMBER OR EVEN CEO/LEADER…EVER!

And there’s more:

Did we say these are fully customized events for your business and team too?

Did we say we do this virtually or live, or a combination of both.

Did we say the Rempel Team provides a full six months or more of support and our hands on with you, your business/organizaton, and your Team, after the Retreat-included in your Retreat fee.

Did we say an Early Adopter package for companies and organizations buying in before December 25, 2016.

Original Retreat Announcement and More Information

%d bloggers like this: