Critical Mistakes Made By Early Stage Restaurant & Bar Owners & Chains

We give credit to world renowned chef and restaurant owner, Gordon Ramsay, for an excellent response on Quora. We’re reprinting it here with thanks to Quora.

-Think Marketing!  And Then Think More Marketing

-Fill The Seats In Off Peak Times

-Think Community-Adjacent Community & Community of Interest

And We Add: Get Constant Feedback From Your Customers And Keep Finetuning Your Offerings.  Stay Focused On Acquiring Customers And Retaining Them For A Lifetime.

-Get Constant Feedback From Your Customers And Keep Finetuning Your Offerings.

-Stay Focused On Acquiring Customers And Retaining Them For A Lifetime.

Read Gordon Ramsay‘s answer to What are the most common mistakes first-time restaurateurs make? on Quora

“They start thinking about the bright lights and accolades instead of filling their restaurant. As opposed to worrying about being famous, worry about the restaurant being popular within your neighborhood. The NYTimes, Michelin, The New Yorker, they will come visit you if it’s the best in the neighborhood, but don’t worry about outside of that neighborhood. Become full on a Monday, Tuesday, and a Wednesday. If a restaurant in its first six months can be full on a Monday and Tuesday, then the rest of it takes care of itself.

The second thing is to know your customers. Cook within the vicinity you are in and don’t start reaching too far too soon.”

Want some help with your Restaurant, Bar, Food Truck, etc. Marketing Focusing On New Customers. Are You A New or Relaunching Stand Alone or Chain Operation.  Our new Paco Method Marketing System may be perfect for you. More information is available here and here

Explode Your Customer Base With The Paco Method For Restaurants & Bars A Cheatsheet-Checklist

You’ve heard this one haven’t you?

How does a business acquire a valuable Lifetime Customer and Loyal Fan?  

Acquire them as a New Customer first!

The Paco Method System For Restaurants & Bars And All Food Service Establishments To Explode Your Customer Visits is based on our new book and media coming soon.

“From the First 5 Seconds To A Lifetime Customer And Fan:   A Revenue Growth Program for New & Developing Food Trucks, Bars & Restaurants in Tourist & Other High Traffic Areas…Facing Stagnant & Slow Growth. Real Stories From The Front Lines & Strategies You Won’t Hear Anywhere Else.  From Psychology to the Latest In Tech To Explode Your Customers And Revenues.

The Paco Method System, aka “From The First 5 Seconds To A Lifetime Customer and Fan”, for those who like more formal titles, is much more than a couple of tweaks here and there in your food service, restaurant or bar or food truck operations. It’s an extensive ongoing program to fill the Empty Seats in your establishment consistently and turn your cash flow around. The kind of empty seats you see in the photos here in this post.

We’ve been receiving questions about The Paco Method, since we’ve announced our launch for April 4th. We’d like to add more information.

It’s been developed for any early stage restaurant, bar, food truck or any food or related service business, new or relaunching. It’s a system meant to get you up to consistent cash flow and profitable status as soon  It’s very flexible and highly adaptable to other similar businesses needing to attract new customers first, before you move into phase 2 of the Paco Method, which turns them into loyal long-time customers and fans of your business.

Many have asked is it only for food service establishments. It’s designed at this point to be implemented with them, but easily adaptable to other types of business and our Team would be glad to work with any “Good Fit” kind of business.

How do we get business to see the power of the Paco Method and our systematic approach to attracting new customers, and then creating zealots of your brand and business?  We begin to talk via email and online.

Firstly, we direct you to our template for Calculating The Value Of Every New Customer. This leads you to an Annual Revenue Increase Calculation.  Then we ask you to Calculate the Lifetime Value of that Customer using variables such as retention percentage, years as customer, number of annual visits and average value per visit.

You decide that the financial and management benefits of a managed/systematic New Customer/Lifetime Customer marketing and communications program are to your benefit.  We both feel like we are a good fit and you are prepared to test drive the program for a minimum period of 3 months.  Longer, if you wish exclusivity in your area or type of restaurant.

 

We provide you with a detailed Checklist and CheatSheet that you will use in implementing the program with our ongoing assistance.

The Checklist will include the following in full detail and much more proprietary information only our Clients will see.

*Detailed Analysis of your Competition

*Detailed Analysis and Audit of your Business

*Ownership/Mgmt Staff Orientation & Training: Mindsets, Service & Quality Standards, Desirable New Customers, First 5 Seconds, Reputation & Reviews, Media Relations, Community Relations, Brand Identity, More.

*Software:  Provided

*Hardware:  Provided

*Administration:  Systems Provided

*Daily/Weekly/Monthly Procedures: Templates

*Pre-Program Data Collection: Templates

*Daily/Weekly/Monthly Data Collection: Procedural Systems & Templates

*Automation:  Tweaks & Tricks Provided

*Much Much More.

 

In summary, when you unbox the program, your Checklist will show you the Systems & Methods Training & Procedures, The Tech: Hardware & Software and the Integration & Support Procedures. Away You Go.

But you’re not in this alone. It’s your business, but things always slip, even when it comes to something so crucial to your ultimate success.  Acquiring New Customers on a systematic consistent ongoing basis.

You need to feel you are Accountable to someone. That’s us, but of in the most friendly client-consultant kind of way.  We’re here to ensure the job gets done. Your seats get filled.  Revenue grows.  Cashflow is more consistent.

You’ll also enjoy the weekly calls with other Paco Method users too. Fellow owners sharing experiences and tips.  Plus our yearly conferences of learning, inspiration, and fun.

Would You Like To Be On The Wait List For The Full Program Details When We Announce And Even Get A Sneak Peek? Early Users Will Get An Opportunity To Set Exclusivity Privileges If They So Wish.   Just complete the form below with your business name, location, email and your mobile number.  We’ll be in touch to connect with you soon after.

 

Announcing The New Customers Solution For Restaurants, Bars & The Food & Beverage Industry

Media Release, March 16, 2017   Additional Information Added: March 24/17

New Customers & Fill The Seats Solution Secret Playbook Comes To All Early Stage & Struggling Restaurants & Bars WorldWide

For More Information: Media:  Bob Rempel, CEO, RempelGroup Team  Email: bob@rempelgroup.com
For More Information: Interested Food Service Establishments: Website: BobRempel.com

Today, the RempelGroup Marketing & Communications Team is pleased to announce the forthcoming release of a new systematic and methodical program and playbook that will help new and relaunching Restaurants and Bars Fill the Seats in their empty establishments and set them on the path to acquiring lifetime customers.

It’s called the Paco Method, in honor of a 15-year-old Mexican boy from Acapulco, whose story went viral for his success in selling empanadas on the beach to tourists of all kind…in 10 different languages. More formally, it is “From The First 5 Seconds Of Contact To A Lifetime Customer and Brand Zealot. How New Restaurants, Bars & Food Trucks Can Fill The Seats And Create Long Lineups Consistently.”

“You need new customers consistently in your early years to generate revenues and the needed cash flow to ensure your business doesn’t fail like the 60-70% of the others in the industry. Without new customers you never get to the point where you can have a lifetime customer and fan of your business and your brand”, said Bob Rempel, CEO of the RempelGroup Team.

“Apart from great food, great service, and an overall wonderful experience, which basically just gives you a reason to be in business”, said Rempel, “the number one reason early stage restaurants and bars fail is they don’t know have systematic methods to keep bringing customers into their establishment”.

“It’s a simple equation he said:  Increased Consistent Revenue=New Customers Consistently.  Then it transitions into Consistent Revenue + Growth=Repeat Customer Visits and Referrals after that business is on solid footing a few years or more in”.

Q & A:

What is the Paco Method: A uniquely developed mix of methods, including software, hardware, and procedures, that when implemented systematically and monitored closely will help early stage restaurants, bars, and food truck and other similar businesses attract new customers on an ongoing basis.  It becomes The Paco Playbook.

How Do I Acquire The Paco Method:  There is a qualification process that starts with a simple email connection on our website, a short questionnaire, and then a phone conversation and interview.  It’s a matter of determining a good fit on both sides.  The early members of our program get exclusive usage in their areas,  and we are reluctant to offer that to anyone who does not take a medium to longer term perspective.  Similarly they user must be comfortable with us and our philosophy about tracking data and being responsive to changing environments and changing conditions.   Users can acquire the program on a monthly subscription fee basis, or a simple fee structure based on the number of new customers acquired per month.  Return on Investment (ROI) for the program’s adopters is designed to exceed all other similar systems or programs.

What’s the Background To The Program:  Program was in development for almost 6 months.  It was inspired by hearing the concerns of a new restaurant owner about getting customers while watching a steady stream of foot traffic and slow-driving vehicles go by during a very busy Christmas season in a tourist town.  His worry, his fears, inspired us to just outline what to do in a step by step way and offer to work alongside him and his restaurant team as the program was implemented.

What Makes It Unique:  It truly reflects the best of the past, present, and the future. The RempelGroup team has blended Old School and New School,  Offline and Digital

Is It Only For New Restaurants & Bars:  It’s perfect for those businesses with a high walk by traffic and slow drive-by-traffic!  We are promoting it in the launch stage for Restaurants, Bars, Food Trucks and other related businesses because it was inspired and designed to help a new restaurant.  It’s easily adaptable for other types of business. For example, it’s well suited for any business located in shopping mall locations, interior or exterior.

For an update on the new customers to lifetime customers The Paco Method, for new and relaunching Restaurants, Bars, Food Trucks and other Food Service establishments please view our Checklist/Cheatsheet Post Here   For our recent Blog Post on “The Single Most Important Mistake First Time Restauranteurs Make” view world renowned chef Gordon Ramsay’s answer and our analysis Here 

Rempel is available for interviews and other speaking opportunities related to Newer & Relaunching Restaurant & Bar Rescue and Growth subjects: “The 10 Reasons Why New Restaurants & Bars Fail”, “The One Thing You Should Focus on First If You Are Starting Or Relaunching A New Restaurant or Bar”, and “20 Ideas You Can Use Today On How You Can Market Your Own Restaurant”.

Rempel is an experienced media and public speaking veteran, having worked as a Public Relations and Media Director for several large Canadian corporations, and a rapidly growing NonProfit Social Enterprise, which had a food service component.  He has appeared live on all major television networks in Canada, news, current affairs, and morning breakfast television, and been interviewed by all major daily newspapers during the course of his career.  This includes:  CBC, CTV, Global, City, Globe and Mail, National Post, Winnipeg Free Press, and many more.

Crushing with heart

In addition, he speaks on “Crushing The Competition…with Heart and a Cause: Strategy and & Tactics No One Else Is Emphasizing To You That Help Small and Medium Sized Business Stand Above Their Competition” and on “Global Linkages:  5 Key Steps For Mexican Business To Help Them Expand World Wide Where English Is The First Language of Business”.

 

The RempelGroup Marketing & Communications Team is also actively currently involved in promoting specialty Tours and Travel to the beaches of Mexico, including a new Blues-Rock Festival in Ixtapa-Zihuatanejo in 2018 and Unique Sporting Events on or near the beaches of Ixtapa-Zihuatanejo during the North American winter travel season.

Issue 13 of The Bob Rempel Weekly Digest Now Out

Read our Vol 1 Issue 13, March 16, 2017 Now   Subscribe Now To The Weekly Digest  For Free, And Receive Our New Newsletter Free As Well For The Next 12 Months.  Just Click The Link Previous And The Subscribe Link Is At The Top.

Here’s An Excerpt From The Forward Of The Issue:

“What do new restaurants, bars, food trucks, and other food service, where ever they are located, all want? Every table full; lineups at the takeout window, of course.
Get the food and drink quality in place, offer good value, provide good friendly service and a warm hospitable atmosphere and your have just the foundation of a successful establishment. Everyone does that. It’s startling to know that over 60% of new restaurants and bars fail in the first year.
How do you lure, I use the word purposely, New Customers into your business.  Never in, never a chance to turn them into a Lifetime Customer and a Fan of your Brand.   Today we have announced the launch of “The Paco Method System: From The First 5 Seconds To A Lifetime Customer” for all new and relaunching Restaurants, Bars, Food Trucks and other Food Service Establishments.  Plus it’s highly adaptable to other types of businesses.
Officially the launch is currently set for April 4, but we’re establishing relationships now with businesses that are ready to roll on using a well thought out and unique system to bring New Customers into their establishment. Contact us through our BobRempel.com website or directly here:  As an incentive to become an early adopter, all signups in the next 3 weeks prior to launch receive a special Summary CheatSheet & Checklist for The Paco Method, and a waiver of our normal five figure setup fee.
To support that program we’re establishing another newsletter: Bi-Monthly Marketing & Communications Articles And Tips All Focused On Filling The Seats-Filling The Store-Filling The Appointment Calendar. Subscribe to this newsletter and you’ll also receive our “Paco Method: From The First 5 Seconds To A Lifetime Customer And Fan: Acquiring And Keeping The New Customer”, newsletter.”

 

Global Linkages Service Launched For Mexico Business

Looking To Expand Your Business or Service Outside of Mexico?

united states & canada photoCanada, USA, United Kingdom holds considerable opportunity for Mexico business…and vice versa.  We help you do it right.

Feeling Lost In A Sea of Possibilities. A Sea of Possible Actions.

The BobRempel Team is setting up meetings now with Mexican Business, Organizations and Government departments that want to expand their awareness and business in Canada, United States, the United Kingdom and other predominantly English as a first language of business, countries.

We use creative offline and online strategies at the Media, Community and Government levels. Solid work, some tricks, over 30 years of experience in this work. We’re bottom line people too. It’s all about results and our guarantees are fully outlined in our engagement letter.  Full Spanish and English facilities for maximum impact.

We’d love to talk more about your business and where you see yourself in 1-3 years from now.

A simple email note to “bob@bobrempel.com” gets us started or view my Calendar and book an appointment for an initial phone conversation to make sure we’re a good fit for each other.

canada flag photo

 

Who Are You?…Bob Rempel and RempelGroup Partners?-Our Weekly Digest Is Now Available

Just recently I had this question again so I have connected two things together that will help explain.

The question!

Who are you and what do you specialize in we are often asked?  We focus on Customer Growth and Revenue Breakthroughs for business and organizations everywhere. When I say everywhere, I don’t mean we take on any and every type of client. We look for a good medium to long term fit and that starts with a personal discussion.  Unlike most others, we start with better strategy, a mission to crush the competition and keep crushing them…in a very heartfelt way, and a Return on Investment that we are always prepared to provide guarantee assurances of.

Our latest Weekly Digest Newsletter is out and with it a chance to subscribe to it and get some Insider bonuses.

Here’s our announcement on Facebook, Linkedin, Pinterest, and Twitter today.

“Bob Rempel’s Weekly Digest…The Best #Customer #Content of The Past #Week! And Our Take On It. For #Local Biz & Entrepreneurs- Feb. 18 Issue by @bobremp http://buff.ly/2lnNEC1  All subscribers receive issues 12hrs in advance & always get 25 per cent discount off our latest Customer Growth programs and workshops for your business. Easy subscribe in the newsletter.”

All confirmed subscribers to our Newsletter or to our Mail List on our Site will also currently receive a pdf copy of our:

The Top 15 Local Directories Every Business Should Be Listed In 2017

 

 

 

 

 

 

 

and our recent ebook:

“How To Create Raving Fans And Zealots For Your Brand”

Two great bonuses plus our regular Digest, which helps you find the nuggets among the great amount of content shared every week.  A great timesaver for busy business owners, executive directors and CEOs and other leaders.

Want to talk about your business and organization and the customer challenges you are facing, or the growth targets you want to reach in the next 6 months to 1 year.  Just click this My Calendar Appointment link and set up an appointment.  I look forward to talking with you.

 

 

 

The Best of the Best Past 12 Months in the Bob Rempel Weekly Digest this week.

The Best of the Best Past 12 Months in the Bob Rempel Weekly Digest this week.
Summary:
In this, our 11th issue, we present some of our most Popular Posts over the past 12 months.  Many are posts that keep getting clicks and shares time after time.  Simple statistics will tell you what content people are loving.  Then more of the same, and variations of the same.  Content Marketing 101
Are You A Restaurant, Food Trucks or Bar in a high walk by traffic area? Want more Walk In or Stopped To Order Customers? Want a System and Full Support? To Get Them In And Then Keep Them Coming Back. Easily adaptable to all walk-by traffic situations such as Malls.
Keep an eye out for our early bird announcement for PACO, our unique hybrid tech, software, technique, and systems to create higher revenue for you. The System Will Pay For Itself With Your First Few Customers. Subscribe To Our Weekly Digest to Receive An Advance Notice Of The System before the planned April 4 launch date, And Special Pre Launch Pricing.
All Subscribers also receive our 77 slide powerpoint presentation in pdf form, How To Guide listing the Top 15 Directories your local and regional business should be included in, and how to do it.

Read It Now The Weekly Digest for January 15 With Special Bonus For Subscribers

Read It Now:  Our Weekly Digest for January 15 by Bob Rempel, With Special Bonus For New Newsletter Subscribers.

The Bonus For Subscribers Is A Special 77 page co-published Checklist and Booklet “The Power Of The Top 15 Online Directories 2017 For Local Business… And How To Get Listed On Them Effectively To Bring You A Flood Of New Customers”

Subscribe To Our Newsletter And Get The Checklist & Booklet Bonus Now

 

 

 

It’s Our First 2017 Crush The Competition Newsletter Issue

We’re getting a great 2107 started with more great content for you from our weekly readings and sharing on Twitter, Facebook and LinkedIn.

Also Crush The Competition, Lead Generation and Customer Acquisition tips that you want to use right now before the year gets too far along.

Here’s the Link to the January 7, 2017 issue of Bob Rempel’s Weekly Digest   Enjoy! We hope it helps you get focused for your new week.  Make the week and the year great!

Need help?  Coaching-Strategy-Digital and Offline Marketing and More.  Let’s talk. No obligation. My calendar link inside the newsletter.

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