We give credit to world renowned chef and restaurant owner, Gordon Ramsay, for an excellent response on Quora. We’re reprinting it here with thanks to Quora.

-Think Marketing!  And Then Think More Marketing

-Fill The Seats In Off Peak Times

-Think Community-Adjacent Community & Community of Interest

And We Add: Get Constant Feedback From Your Customers And Keep Finetuning Your Offerings.  Stay Focused On Acquiring Customers And Retaining Them For A Lifetime.

-Get Constant Feedback From Your Customers And Keep Finetuning Your Offerings.

-Stay Focused On Acquiring Customers And Retaining Them For A Lifetime.

Read Gordon Ramsay‘s answer to What are the most common mistakes first-time restaurateurs make? on Quora

“They start thinking about the bright lights and accolades instead of filling their restaurant. As opposed to worrying about being famous, worry about the restaurant being popular within your neighborhood. The NYTimes, Michelin, The New Yorker, they will come visit you if it’s the best in the neighborhood, but don’t worry about outside of that neighborhood. Become full on a Monday, Tuesday, and a Wednesday. If a restaurant in its first six months can be full on a Monday and Tuesday, then the rest of it takes care of itself.

The second thing is to know your customers. Cook within the vicinity you are in and don’t start reaching too far too soon.”

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